[JO1 Junki Kono Appointed] Total Care Brand "hada to kokoro" Announces Ambassador Appointment
Sekido Co., Ltd. has announced the appointment of Junki Kono, a member of the global boy group JO1, as the brand ambassador for its total care brand "hada to kokoro" (skin and heart). Various promotional activities will be rolled out sequentially starting from April 2026, aiming to enhance brand recognition.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 00:30
- 🔍 Collected: April 1, 2026 at 01:06 (36 min after Published)
- 🤖 AI Analyzed: April 22, 2026 at 09:19 (512h 13m after Collected)
Sekido Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Masami Sekido; Securities Code: 9878) has decided to appoint Junki Kono, a member of the global boy group JO1, as the brand ambassador for its original total care brand "hada to kokoro" (skin and heart). Various promotional measures will be rolled out sequentially starting from April 2026.
## Background of Appointment
Junki Kono is active as the main vocalist of the global boy group JO1 and has gained widespread support as a representative figure of the group.
"hada to kokoro" is a total care brand with product designs meticulously crafted with attention to detail in functionality, fragrance, and texture. The brand's commitment to user experience and satisfaction, not just visual design, resonated with Mr. Kono's passion for sincerely engaging with his visual appearance, voice, and expressive power as a main vocalist. Therefore, we have decided to appoint him as the ambassador.
## JO1 Junki Kono Profile
Born on January 20, 1998, from Nara Prefecture. He was selected by viewer votes in the survival audition program "PRODUCE 101 JAPAN" and debuted in 2020 as a member of the global boy group JO1.
Since his debut, all singles released to date have topped major music charts. Last year, he embarked on a world tour visiting six cities and held his first solo Tokyo Dome performance, mobilizing a total of 250,000 people, expanding his activities both domestically and internationally. In April 2026, he is scheduled to hold dome performances titled "JO1DER SHOW 2026 'EIEN Eternal Bond'" at Tokyo Dome and Kyocera Dome Osaka.
While leading the group as the main vocalist, Mr. Kono is also affectionately known as the "mood maker" who brightens the overall atmosphere and boosts morale with his inherent cheerfulness. In addition, he actively participates in media appearances such as TV programs and dramas, expanding his range of activities alongside his artistic endeavors.
## Comment from JO1 Brand Ambassador Junki Kono
"I am very happy and honored to have been chosen as the ambassador for 'hada to kokoro' (skin and heart).
After using the products, I was deeply impressed not only by their usability but also by the meticulous design, making me look forward to using them every day. I will work hard on promotions so that 'hada to kokoro' reaches many people, beautifying not only their skin but also their hearts. I am very excited."
## Background of Appointment
Junki Kono is active as the main vocalist of the global boy group JO1 and has gained widespread support as a representative figure of the group.
"hada to kokoro" is a total care brand with product designs meticulously crafted with attention to detail in functionality, fragrance, and texture. The brand's commitment to user experience and satisfaction, not just visual design, resonated with Mr. Kono's passion for sincerely engaging with his visual appearance, voice, and expressive power as a main vocalist. Therefore, we have decided to appoint him as the ambassador.
## JO1 Junki Kono Profile
Born on January 20, 1998, from Nara Prefecture. He was selected by viewer votes in the survival audition program "PRODUCE 101 JAPAN" and debuted in 2020 as a member of the global boy group JO1.
Since his debut, all singles released to date have topped major music charts. Last year, he embarked on a world tour visiting six cities and held his first solo Tokyo Dome performance, mobilizing a total of 250,000 people, expanding his activities both domestically and internationally. In April 2026, he is scheduled to hold dome performances titled "JO1DER SHOW 2026 'EIEN Eternal Bond'" at Tokyo Dome and Kyocera Dome Osaka.
While leading the group as the main vocalist, Mr. Kono is also affectionately known as the "mood maker" who brightens the overall atmosphere and boosts morale with his inherent cheerfulness. In addition, he actively participates in media appearances such as TV programs and dramas, expanding his range of activities alongside his artistic endeavors.
## Comment from JO1 Brand Ambassador Junki Kono
"I am very happy and honored to have been chosen as the ambassador for 'hada to kokoro' (skin and heart).
After using the products, I was deeply impressed not only by their usability but also by the meticulous design, making me look forward to using them every day. I will work hard on promotions so that 'hada to kokoro' reaches many people, beautifying not only their skin but also their hearts. I am very excited."