Sekai Bunka Publishing Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo) will hold a limited-time POP-UP STORE for the official EC sites "Begin Market" and "BOYNA by LaLa Begin" of the magazines "Begin" and "LaLa Begin" at the Sanseido Bookstore Kanda Jimbocho Main Store, which reopened in March, from Tuesday, June 30, 2026, to Wednesday, July 29, 2026.

The venue will feature exclusive items co-developed by the editorial departments of "Begin" and "LaLa Begin" with popular brands. In addition to limited-edition products that can only be obtained here, such as bags, daypacks, tote bags, and sandals, a wide range of selected apparel and fashion accessories, created through special orders with popular brands, will be available for both men and women. Some items will be sold at special limited-time prices.

This is a special POP-UP STORE where you can see and touch items that combine functionality and design, perfect for various occasions such as commuting, outings on holidays, and travel, and experience their appeal firsthand. Through encounters with "masterpieces" born from magazines, you can enjoy the world of craftsmanship unique to "Begin" and "LaLa Begin."

POP UP Overview

Dates: June 30 (Tue) - July 29 (Wed) 10:00 AM - 8:00 PM ■ Location: Sanseido Bookstore Kanda Jimbocho Main Store 2F Event Corner (1-1 Kanda Jimbocho, Chiyoda-ku, Tokyo)

Official HP: https://jinbocho.books-sanseido.co.jp/

Product Examples

12/7 / arome recolte / BOYNA ORIGINAL / BRIEFING / confiture / Filer / FRISCO / GREGORY / HEP Sandals / jeeeen / KAVU / L.L.Bean × REMI RELIEF × Begin / Moonstar / NEW ERA / PROGRESS RUNNING CLUB / SLOW / SOLEIL / STANDARD SUPPLY / TIDEWAY / UNIVERSAL OVERALL × Kanbe-en, etc. (in alphabetical order)

About 'Begin' Magazine

"Things & Fashion" for the Discerning Man

A sophisticated goods information magazine that introduces "valuable items" from classics to the latest releases. It realistically proposes coordination and practical examples while clearly explaining "why it's good." It is packed with the ultimate items to set you apart from others.

'Begin August Issue'

Release Date: June 16, 2026

Price: 820 yen (tax included)

Publisher: Sekai Bunka Publishing Co., Ltd.

Official HP: https://www.e-begin.jp/

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Organizations: arome recolte / BOYNA ORIGINAL / BRIEFING