SAMURAI Launches "Google Utilization Promotion Office" to Fundamentally Transform DX for SMEs — Publicly Releasing Know-how that Reduced Annual Work Hours by 15,828

SAMURAI Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Arata Hatada), which provides DX support and IT education for companies, will launch a new service, "SAMURAI Google Utilization Promotion Office," to provide co-support for DX promotion to small and medium-sized enterprises (SMEs) struggling with the problem of "tools being introduced but not adopted by the field." This service is a systematization of the real-world practical know-how that our company has achieved through its own utilization of Google Workspace, resulting in "over 15,000 hours of man-hour reduction annually." It goes beyond mere system implementation to support fundamental organizational transformation that does not become a mere formality, based on three axes: "Policy (company direction formulation)," "Literacy (company-wide improvement)," and "Talent (development of DX core personnel to drive the initiative)." 3 Barriers Hindering DX Promotion While many companies are actively investing in IT for DX, issues such as "tools are introduced but not utilized by the field," "there is no one to champion the initiative," and "management policies do not reach the ground level" still persist. SAMURAI believes that this gap between ideals and reality, the fundamental reason why DX does not progress, lies in the "lack of an organizational blueprint." Therefore, to resolve the three barriers of "unpenetrated policy," "insufficient literacy," and "lack of promotion personnel," and to support SMEs in creating an environment where they can fundamentally drive DX, this service has been launched based on the operational improvement achievements cultivated by the company itself. Specializing in Typical DX Promotion Challenges SAMURAI's "Google Utilization Promotion Office" is a service particularly suitable for companies facing challenges such as the following: • Google Workspace has been introduced, but functions beyond basic features are not fully utilized. • While there is a policy for DX promotion, it has not permeated the field and has become a mere formality. • There is no one within the company to champion DX promotion, and it's unclear where to start. • There is a desire to incorporate generative AI (such as Gemini) into operations, but there are concerns about employee literacy. • Gemini and NotebookLM are being utilized, but there is a desire to expand their scope of application, etc. Annual Man-hour Reduction Achievement of Over 15,000 Hours Under the policy of "DX personnel training is 'those who teach practice first,'" we have promoted business automation utilizing Google Apps Script (GAS) across the entire company, including sales, CS, and corporate departments, driven by employees themselves. As a result of each employee acting as a DX driver and developing/operating tools, the following achievements have been made: ・Time Reduction: Reduced by 1,319 hours per month, 15,828 hours per year (approximately 8 person-months).

・Cost Reduction: Achieved annual cost reduction of 23.74 million yen, and cumulative cost reduction of 42.76 million yen.

・Quality Improvement: Minimized human errors and missed responses through automation.

This service supports the on-site problem-solving of client companies based on the knowledge accumulated through these internal practices. Unique "3-Axis" Model for Systematizing DX Promotion Many reasons for stalled DX promotion can be summarized into three issues: "unpenetrated policy," "insufficient literacy," and "lack of promotion personnel." The "Google Utilization Promotion Office" provides systematic support based on its unique "3-axis" model that addresses these challenges. • Company Policy (Policy) … Supports the penetration of management policies into the field through roadmap formulation, KPI design, and guideline creation. • Literacy (Literacy) … Supports the improvement of digital literacy for all employees through introductory generative AI sessions and prompt practice workshops. • DX Core Personnel (Talent) … Develops internal DX promotion leaders through support from business improvement implementation to results presentation. By linking these three axes, the aim is to foster a corporate culture where DX takes root in the organization, rather than remaining a one-off initiative. 3 Support Plans Selectable According to Phase The company offers three support plans tailored to the company's challenges and DX promotion phase. 【Execution】 Plan"Strategist" supporting the execution of company policy 【Penetration】 PlanCreates the soil for change through literacy improvement 【Transformation】 PlanDevelops DX core personnel and achieves transformation Provides rear support for the technical and strategic aspects of DX promotion departments. Supports roadmap formulation, document review, PoC verification, prompt correction, etc.In addition to the content of the Execution Plan, conducts study sessions for all employees. Accelerates AI penetration for the entire organization by fostering three levels: "accepting digital change," "mastering tools," and "being able to propose improvements."In addition to company-wide study sessions, provides selected project-based support. Supports end-to-end from business process redesign to implementation and presentation of results, building a self-sustaining DX promotion system within the company.【Common Support for All Plans】 • Weekly 60-minute regular meetings • Ad-hoc consultations via chat tools • Sharing of the latest AI trends and update information ※ The content of each plan can be customized according to the individual company's situation. Inquiries Regarding This Service SAMURAI Inc. Corporate Business Division Email: biz-sales@sejuku.net Phone Number: 03-5790-9039 (9:00-21:00 *Closed on Saturdays, Sundays, and public holidays) The inquiry form can be found here