Newly Launched 'Mazemaze Sweets: Black Sugar Kinako Warabi Mochi' – A Refreshing Japanese Dessert Featuring Roasted Soybean Powder Flavor

Seven-Eleven Japan Co., Ltd. (Head Office: Chiyoda-ku, Tokyo; President and CEO: Tomohiro Akutsu) will begin rolling out 'Mazemaze Sweets: Black Sugar Kinako Warabi Mochi,' a dessert designed to be enjoyed by mixing with a straw, at Seven-Eleven stores nationwide starting Tuesday, July 21, 2025.

The 'Mazemaze Sweets' series offers a novel Japanese dessert experience, where layered ingredients in a cup can be mixed and enjoyed through a straw, delivering a unique taste in every sip. The warabi mochi maintains its soft, jiggly texture even after time has passed, ensuring a consistently delightful mouthfeel.

The new 'Mazemaze Sweets: Black Sugar Kinako Warabi Mochi' combines the mild sweetness of kinako milk with black sugar warabi mochi, enhanced by the rich aroma of roasted soybean powder. Conveniently portable, it’s perfect as a desk companion or a small indulgence during commutes. Treat yourself to this refreshing, innovative dessert during your daily moments of relaxation.

Soft, Jiggly, and Delicious Black Sugar Warabi Mochi

Mazemaze Sweets: Black Sugar Kinako Warabi Mochi

Price: ¥398 (¥429.84 including tax)

Release Date: Starting July 21, 2025 (Tuesday), rolling release

Sales Area: Nationwide, except Hokuriku, Aichi, Gifu, Mie, and Okinawa prefectures

Three-Layered Structure with Black Sugar Warabi Mochi, Kinako Milk, and Whipped Cream

This three-layered dessert features a base of soft, gooey black sugar warabi mochi, topped with smooth kinako milk and fluffy whipped cream. The rich aroma of roasted soybean powder enhances the sweetness of the kinako milk, creating a harmonious and satisfying flavor experience with a delightful jiggly texture.

A New Way to Enjoy Warabi Mochi

The dessert uses soft warabi mochi that can be sucked through a straw. Enjoy the bouncy texture of crushed mochi mixed with the smooth, creamy mouthfeel.

※ There is a risk of choking. Please chew thoroughly before swallowing.

Mazemaze Sweets Product Lineup

Mazemaze Sweets: Matcha Latte with Warabi Mochi

Price: ¥398 (¥429.84 including tax)

Currently on sale

Sales Area: Nationwide, except Okinawa Prefecture

※ Different specifications are sold in parts of Tokai and Hokuriku regions

This three-layered dessert features jiggly matcha warabi mochi, smooth matcha milk, and light whipped cream. The rich aroma and umami of matcha enhance the sweetness of the milk, creating a balanced and satisfying flavor.

Press Release URL: https://prtimes.jp/main/html/rd/p/000000947.000155396.html

Comment from the Spokesperson

We are launching 'Black Sugar Kinako' as the latest addition to our 'Mazemaze Sweets' series, designed to be mixed and enjoyed with a straw. Our greatest focus is on the rich, roasted aroma of kinako that greets you upon opening the cup, combined with the perfectly bouncy texture of crushed black sugar warabi mochi. As it blends with kinako milk and whipped cream, the novel texture remains enjoyable until the last sip. We’ve also prioritized dessert satisfaction, making it ideal for a refreshing break in your daily routine.

※ Prices may vary by store.

※ Tax-included prices are calculated at the reduced tax rate of 8%.

※ Product availability may end once stock is depleted or due to other circumstances.

※ Some stores may not carry certain products, or product names and specifications may differ.

※ Images are for illustrative purposes only.

※ For sales region details, visit: https://www.sej.co.jp/products/area/

※ Information is current as of the date of release. For the latest updates, please check the official website.