Seven-Eleven Okinawa Co., Ltd. (Head Office: Naha City, Okinawa Prefecture, President: Kenji Kubonaga), a subsidiary of Seven-Eleven Japan Co., Ltd. (Head Office: Chiyoda-ku, Tokyo, President: Tomohiro Akutsu), will launch "7th Anniversary Gourmet & Sweets," specially developed and revived items, exclusively at Seven-Eleven stores in Okinawa Prefecture starting sequentially from Saturday, July 11, to commemorate the 7th anniversary of the first Seven-Eleven store opening in Okinawa Prefecture.

Under the theme of "Expressing gratitude and bringing excitement to our customers," we will offer limited sales starting Saturday, July 11, including "Toast Sandwich Taco Meat," which uses classic Okinawan taco meat, and "Mazezaze Sweets Brown Sugar Oolong Milk Tea Jelly with Warabi Mochi" and "Mazezaze Sweets Peach & Earl Grey Jelly," perfect for summer.

It has been exactly 7 years since our first store opened in Okinawa Prefecture on July 11, 2019. We have been dedicated to product development that leverages the unique characteristics of Okinawa, a prefecture full of charm. We are delivering gourmet and sweets created with our heartfelt gratitude to everyone who has supported us.

Toast Sandwich Taco Meat

Price: 388 yen (419.04 yen incl. tax)

Release Date: Sequentially from Saturday, July 11

Sales Area: Okinawa Prefecture

A toast sandwich using classic Okinawan taco meat. The taco meat, with its savory depth from a brown sugar-like soy sauce, is paired with a special mayonnaise that balances sweetness and acidity, creating a flavor that you'll want to eat again and again.

Chocolate Chip Melon Pan

Price: 140 yen (151.20 yen incl. tax)

Release Date: Sequentially from Saturday, July 11

Sales Area: Okinawa Prefecture

A melon pan generously filled with chocolate chips. The exquisite balance between the crispy dough and the crunchy texture, along with the sweet aroma and richness, fills your mouth. We've also focused on a satisfying size.

Mazezaze Sweets Brown Sugar Oolong Milk Tea Jelly with Warabi Mochi

Price: 358 yen (386.64 yen incl. tax)

Release Date: Sequentially from Thursday, July 9

Sales Area: Okinawa Prefecture

A drinkable dessert that you mix yourself. The thick milk tea jelly has its richness enhanced with milk and condensed milk, making the brown sugar flavor stand out. The contrast in texture with the chewy warabi mochi is appealing. It's fun to mix and you can enjoy the lingering aroma of oolong tea.

Mazezaze Sweets Peach & Earl Grey Jelly

Price: 358 yen (386.64 yen incl. tax)

Release Date: Sequentially from Saturday, July 11

Sales Area: Okinawa Prefecture

A drinkable dessert that you mix yourself. The smooth Earl Grey tea jelly is lightly sweetened and rich with Earl Grey aroma. Crushed peach jelly with a fruity texture has also been added. Enjoy a different taste and texture with every spoonful.

Chikinah Shirishiri Chicken Soboro Rice

Price: 398 yen (429.84 yen incl. tax)

Release Date: Sequentially from Saturday, July 11

Sales Area: Okinawa Prefecture

We've revived this visually appealing bento box topped with Okinawa's regional dish "Ninjin Shirishiri" (shredded carrots) and "Chikinah" (mustard greens). The chicken soboro is seasoned with shio koji and fermented soy sauce for a subtly sweet and savory flavor.

Fried Sata Andagi (Plain)

Price: 128 yen (138.24 yen incl. tax)

Release Date: Sequentially from Saturday, July 11

Sales Area: Okinawa Prefecture

Okinawa's soul food, "Sata Andagi." The dough, made with a special Sata Andagi mix, offers a rich flavor of egg and butter. It has a crispy exterior and a fluffy interior.

Orion Collaboration T-shirt "Kanpai" White, Pink, S-XL each

Price: 2,700 yen (2,970 yen incl. tax) *Tax-included price reflects 10% consumption tax.

Release Date: Sequentially from 7:00 AM on Saturday, July 11

Sales Area: Okinawa Prefecture

The second installment of the Orion Beer collaboration T-shirts. Features a design of Orion Beer and Seven Cafe toasting. This is a limited edition T-shirt only available at Seven-Eleven stores in Okinawa Prefecture.

Staff Comments

Thanks to the support of the local community, we have reached our 7th anniversary of Seven-Eleven's opening in Okinawa Prefecture. With our utmost gratitude, we have prepared commemorative gourmet items and sweets. Under the theme of "Expressing gratitude and bringing excitement to our customers," we have worked on development with the desire to deliver unprecedented deliciousness and high quality.

We hope you will experience a "special reward time" with Okinawan "local flavors," exquisite menus supervised by famous restaurants, and sweets that evoke a resort feeling with just one bite.

Special Sales Also Available!

◆Fried Foods Single Item Discount Sale (Sata Andagi)

➊Details: 63 yen discount sale on Sata Andagi

❷Eligible Product: Sata Andagi Regular Price 128 yen (138.24 yen incl. tax) → 65 yen (70.20 yen incl. tax)

❸Period: Saturday, July 11

❹Eligible Stores: 208 stores (stores open as of June 30, 2026)

◆Freshly Baked Bakery Single Item Discount Sale (Mentaiko French Bread)

➊Details: 130 yen discount sale on Mentaiko French Bread

❷Eligible Product: Oven-baked Mentaiko French Bread Regular Price 232 yen (250.56 yen incl. tax) → 102 yen (110.16 yen incl. tax)

❸Period: Sunday, July 12

❹Eligible Stores: 208 stores (stores open as of June 30, 2026)

◆Original Sweets 30 Yen Discount Sale

➊Details: 30 yen discount sale on original sweets

❷Eligible Product: Sweets (refrigerated) *Seven Premium sweets are not eligible.

❸Period: Saturday, July 11 – Monday, July 13

❹Eligible Stores: 208 stores (stores open as of June 30, 2026)

◆Cold Noodles 70 Yen Discount Sale

➊Details: 70 yen discount sale on cold noodles

❷Eligible Product: Cold noodles

❸Period: Saturday, July 11 – Monday, July 13

❹Eligible Stores: 208 stores (stores open as of June 30, 2026)

◆Win for 7,110 People! App Lottery for Every 700 Yen Spent (Incl. Tax)

➊Details: App lottery for every 700 yen spent (incl. tax)

❷Eligible: Customers registered with "Okinawa" as their residence in the Seven-Eleven app who present the app at Seven-Eleven stores in Okinawa Prefecture and spend 700 yen (incl. tax) or 636 yen (excl. tax) will be entered into an app lottery. *Prizes: Seven-Eleven merchandise, discount coupons, free coupons, etc.

❸Period: Saturday, July 11 – Monday, July 20

❹Eligible Stores: 208 stores (stores open as of June 30, 2026)

*Coupons and lottery notifications will be sent within 24 hours of meeting the conditions.

[Campaign Excluded Products]

Tobacco, utility payments, online shopping payments, postcards, stamps, revenue stamps, QUO cards, gift certificates, prepaid cards, regionally designated garbage bags/disposal tickets, advance tickets, tickets from multi-copy machines, some newspapers, souvenirs (*some areas), compulsory automobile liability insurance, nanaco issuance fees, cash charges for nanaco, Rakuten Edy, transportation IC cards, and code payments, 7NOW delivery fees, etc. are excluded. (Gifts from Seven-Eleven Net Gift Site are only eligible if paid at the store. They are not eligible if payment is completed online.)

*Please scan your membership code before payment. Purchases will not be counted if the code is not scanned.

*Payments made with nanaco registered in the Seven-Eleven app, Seven Card/Seven Card Plus (excluding smartphone touch payments), and PayPay from the Seven-Eleven app are also eligible.

*If there are items like "Eco da ne" or clearance items, the price after discounts will be the applicable amount.

*Please check the HP for campaign details.

◆Some Products 70 Yen Flat Sale

➊Details: Eligible products on sale for 70 yen (75.60 yen incl. tax)

❷Eligible Products:

Seven Premium Yuzu Lemon Cider Regular Price 108 yen (116.64 yen incl. tax)

Seven Premium Potato Chips Light Salt Flavor Regular Price 108 yen (116.64 yen incl. tax)

Seven Premium Milk Flavor Bell Castella Regular Price 118 yen (127.44 yen incl. tax)

Seven Premium Beef Curry Mild Regular Price 108 yen (116.64 yen incl. tax)

Seven Premium Rooibos Tea 600ml Regular Price 108 yen (116.64 yen incl. tax)

❸Period: Saturday, July 11 – Monday, July 20

❹Eligible Stores: 208 stores (stores open as of June 30, 2026)

◆7th Anniversary Lucky Bag

➊Details: Lucky bag containing items worth approximately 1,156 yen sold for 711 yen (incl. tax)

❷Eligible Products: Seven Premium snacks, processed foods, and drinks

❸Sales Start: Saturday, July 11 – until supplies last

❹Eligible Stores: 208 stores (stores open as of June 30, 2026)

*Discounts are based on the Seven-Eleven standard price (excluding tax).

*Incl. tax prices are shown with 8% consumption tax applied under the reduced tax rate.

*Prices may vary by store.

*Products may become unavailable due to reaching the planned quantity or other circumstances. *Some stores may not carry certain items, or product names/specifications may differ. *Images are for illustrative purposes.

*Product sales region classifications can be found here: https://www.sej.co.jp/products/area/

*Information is current as of this date. Please check the HP for the latest information.

FACT BOX

  • Source: PR TIMES
  • Category: Event