[Hokkaido Limited] Second installment of sweets using Hokkaido's first confectionery flour "Hokkaido Shiro"! "Hotcakes with Butter Cream" Now on Sale!

Seven-Eleven Japan Co., Ltd. (Head Office: Chiyoda-ku, Tokyo; President and Representative Director: Tomoyuki Akutsu) will sequentially launch "Hotcakes with Butter Cream," made with Hokkaido-grown confectionery flour "Hokkaido Shiro," at Seven-Eleven stores in Hokkaido starting Tuesday, July 14.

The flour "Hokkaido Shiro" used in this product was developed over many years by the Kitami Agricultural Experiment Station, Hokkaido Institute of Advanced Industrial Technology, and is the first confectionery flour developed in Hokkaido. It is produced by JA Kitasorachi. Following the first installment, "Fluffy Thick-Cut Roll (using Hokkaido-grown wheat and milk)," released in April of this year, we have developed this second product as part of our ongoing local production for local consumption initiative, continuing to use excellent Hokkaido-grown raw ingredients.

Even tastier when warmed! Hotcakes using confectionery flour "Hokkaido Shiro"

Hotcakes with Butter Cream

Price: 360 yen (388.80 yen including tax)

Release Date: Sequentially from Tuesday, July 14

Sales Area: Hokkaido

A fluffy melt-in-your-mouth texture unique to confectionery flour "Hokkaido Shiro"

Compared to wheat for noodles and bread, "Hokkaido Shiro" has less stickiness when made into dough, and while it has thickness, it is characterized by a fluffy, melt-in-your-mouth texture. When warmed, the rich sweetness of the maple sauce that has soaked into the dough spreads, and the butter on the surface and the butter cream between the two layers of dough melt, allowing you to enjoy a luxurious butter flavor.

Using Hokkaido-grown soft wheat flour born from repeated varietal improvement

While Hokkaido is a major wheat-producing region, it has primarily produced medium-gluten flour suitable for noodles and high-gluten flour for bread. It was said that there were no Hokkaido-grown soft wheat varieties suitable for making sweets.

Seven-Eleven's sweets "Fluffy Thick-Cut Roll (using Hokkaido-grown wheat and milk)" (sales will be sequentially discontinued), which used "Hokkaido Shiro," a Hokkaido-grown soft wheat flour born from varietal improvement, was also well-received for its "voluminous yet fluffy texture that can be eaten in an instant." Now, as the second installment of sweets using "Hokkaido Shiro," "Hotcakes with Butter Cream" has been realized.

Hokkaido-grown confectionery flour "Hokkaido Shiro": https://hokkaido-shiro.com/

Comments from the person in charge

The starting point for development was the desire to create delicious sweets using wonderful Hokkaido-specific ingredients and to support Hokkaido. We are happy if we can deliver the appeal of "Hokkaido Shiro," which has come to fruition after many years of dreams, to more people through our products. Please enjoy this new deliciousness, which offers a comforting taste yet is also new.

*Prices may vary by store.

*Tax-included prices are shown with 8% consumption tax applied under the reduced tax rate.

*Products may become unavailable at stores due to planned quantities being sold out or for other reasons. *Some stores may not carry certain products, or product names/specifications may differ. *Images are for illustrative purposes.

*Product sales region classification can be found here: https://www.sej.co.jp/products/area/

*Information is current as of this date. Please check the website for the latest information.