A "Dream Combination" Appears in "Seven Cafe Bakery"! "Choco Cookie Like Melon Pan Baked in Store" Newly Released for a Limited Time!

Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and Representative Director: Tomohiro Akutsu) will sequentially launch the new product "Choco Cookie Like Melon Pan Baked in Store" from "Seven Cafe Bakery," which is baked and served in dedicated ovens within stores, starting July 7 (Tue.) at Seven-Eleven stores nationwide. (※1)

"Seven Cafe Bakery" is highly praised for allowing customers to easily experience authentic flavors at convenience stores, with the aroma and texture enhanced by finishing the baking in the store's ovens.

This product is a new sensation, limited-time cookie that fuses the cookie dough ingredients used in popular melon pan for the crust with choco cookie, and is baked in the store's oven to caramelize the sugar on the surface to a fragrant crisp. One bite allows you to enjoy the freshly baked flavor with a pleasant contrast of textures: crispy on the outside and moist on the inside, with chocolate spreading in your mouth.

※1 Limited to participating stores

Website URL: https://www.sej.co.jp/products/sevencafebakery/

New Sensation Bakery from "Seven Cafe Bakery"

Choco Cookie Like Melon Pan Baked in Store

Price: 223 yen (240.84 yen including tax)

Release Date: Starting sequentially from July 7 (Tue.)

Sales Area: Nationwide

※ Limited to participating "Seven Cafe Bakery" stores

【Crispy】 Fragrant Caramel Melon Crust

※Image is for illustrative purposes.

By baking the popular melon pan crust (cookie dough) with sugar sprinkled on top, the surface is caramelized to a golden brown. It is prepared to provide a "crispy" texture the moment you bite into it.

【Moist】 Cookie Dough with Rich Flavor

※Image is for illustrative purposes.

By finishing the baking in the oven, the rich flavor of the chocolate spreads in your mouth.

"Seven Cafe Bakery" Product Lineup (Examples)

Fluffy Melon Pan Baked in Store

Price: 149 yen (160.92 yen including tax)

Sales Area: Nationwide

※ Limited to participating "Seven Cafe Bakery" stores

A popular product from "Seven Cafe Bakery." This melon pan features a fluffy texture inside and a crispy exterior, made with a rich biscuit dough.

Crispy Croissant Baked in Store

Price: 176 yen (190.08 yen including tax)

Sales Area: Nationwide, excluding Okinawa Prefecture

※ Limited to participating "Seven Cafe Bakery" stores

A buttery croissant with a characteristic crispy texture.

Choco Cookie Baked in Store

Price: 186 yen (200.88 yen including tax)

Sales Area: Nationwide

※ Limited to participating "Seven Cafe Bakery" stores

A new texture choco cookie that allows you to enjoy the contrast between a crispy exterior and a moist interior.

Mentai French Baked in Store

Price: 232 yen (250.56 yen including tax)

Sales Area: Nationwide

※ Limited to participating "Seven Cafe Bakery" stores

French bread dough baked at high temperature, resulting in a crispy exterior and a chewy interior. It is finished with a rich mentaiko sauce made with mentaiko, butter, and mayonnaise, which spreads a savory flavor with every bite.

Fried Curry Bread in Store

Price: 167 yen (180.36 yen including tax)

Sales Area: Nationwide

※ Product specifications and prices may vary by region.

The sweetness of fruits, the richness of vegetables, and the umami of meat have been enhanced. Please try this renewed curry bread, which has a deep flavor and a delicious aftertaste.

Fried Sugar Doughnut in Store

Price: 130 yen (140.40 yen including tax)

Sales Area: Tohoku, Ibaraki Prefecture, Saitama Prefecture, Chiba Prefecture, Tokyo Metropolis, Kanagawa Prefecture, Koshinetsu, Hokuriku, Tokai, Kinki, Chugoku, Shikoku, Kyushu, Okinawa Prefecture

Enjoy a fluffy doughnut dusted with granulated sugar.

※ When purchasing, please receive the sugar, put it in the bag, shake, and then enjoy.

Fried Sausage Doughnut in Store

Price: 149 yen (160.92 yen including tax)

Sales Area: Nationwide, excluding Hokkaido

This product features a chewy dough wrapped around a pork sausage. It is priced and sized for easy consumption as a snack or treat.

Check participating stores and products here.

URL: https://www.sej.co.jp/products/sevencafebakery/

Staff Comment

This product was created by challenging ourselves to create an unprecedented surprise by combining the popular melon pan and choco cookie. You can enjoy the contrast in textures, with a crispy surface and a moist interior, made possible by being freshly baked. We hope you will experience this new deliciousness.

※ Prices may vary by store.

※ Tax-included prices are shown with an 8% consumption tax applied under the reduced tax rate.

※ Products may become unavailable at stores due to reaching the planned quantity or other circumstances. ※ Some products may not be available at certain stores, or product names/specifications may differ. ※ Images are for illustrative purposes.

※ Regional sales classifications for products can be found here: https://www.sej.co.jp/products/area/

※ Information is current as of this date. Please check the HP for the latest information.