Seven-Eleven Japan Co., Ltd. (Head Office: Chiyoda-ku, Tokyo; President: Tomohiro Akutsu) will hold a collaboration fair, "Sugakiya x 7-Eleven Local Love Festival," from Friday, July 3rd to Sunday, July 19th, for 17 days, at 7-Eleven stores in Aichi, Gifu, and Mie prefectures. This fair was planned with the desire to deliver excitement and surprise to local customers through products supervised by Sugakiya, which is also known as the soul food of Tokai.

The product lineup includes a total of 9 items, such as ramen filled with Sugakiya's commitment, onigiri inspired by the classic side dish "Gomoku Gohan," and sweets inspired by the popular dessert "Cream Zenzai."

"Sugakiya x 7-Eleven Local Love Festival" Lineup (9 Items Total)

Sugakiya Supervised Gomoku Gohan Onigiri with Chashu

Price: 238 yen (257.04 yen incl. tax)

Release Date: Starting sequentially from Friday, July 3rd

Sales Area: Aichi, Gifu, Mie Prefectures

Finished by referencing the popular side dish "Gomoku Gohan." This gomoku gohan contains fried tofu, carrots, bamboo shoots, burdock root, and shiitake mushrooms. It's a satisfying onigiri with sweet and savory chashu as the filling.

Sugakiya Supervised Zaru Ramen

Price: 460 yen (496.80 yen incl. tax)

Release Date: Starting sequentially from Friday, July 3rd

Sales Area: Aichi, Gifu, Mie Prefectures

The key to its deliciousness is the Japanese-style soy sauce broth, which uses four types of dashi. Its strong soy sauce flavor and sweetness pair well with the voluminous noodles and ingredients like chashu and menma, making it a perfect dish for the hot season.

Sugakiya Supervised Negi Ramen

Price: 398 yen (429.84 yen incl. tax)

Release Date: Starting sequentially from Friday, July 3rd

Sales Area: Aichi, Gifu, Mie Prefectures

A Japanese-style tonkotsu flavor finished with fish powder added to a mellow tonkotsu-based soup. This is a slightly spicy ramen to be enjoyed with crisp shredded green onions. Its mini size makes it easy for children to enjoy.

Sugakiya Supervised Cold Ramen Salad

Price: 368 yen (397.44 yen incl. tax)

Release Date: Starting sequentially from Thursday, July 2nd

Sales Area: Aichi, Gifu, Mie Prefectures

A colorful ramen salad that allows you to get plenty of vegetables. The dressing, inspired by Sugakiya's flavors, is a perfect match for the fresh vegetables and smooth noodles. It's a healthy menu item that can be enjoyed refreshingly as the temperature rises.

Sugakiya Supervised Gomoku Gohan Topping! Kinpira Style

Price: 218 yen (235.44 yen incl. tax)

Release Date: Starting sequentially from Friday, July 3rd

Sales Area: Aichi, Gifu, Mie Prefectures

This side dish is inspired by the ingredients of Sugakiya's classic "Gomoku Gohan," prepared in a kinpira style with burdock root, bamboo shoots, carrots, fried tofu, and shiitake mushrooms.

Sugakiya Japanese-Style Tonkotsu Flavor Powder

Price: 25 yen (27 yen incl. tax)

Release Date: Starting sequentially from Friday, July 3rd

Sales Area: Aichi, Gifu, Mie Prefectures

Sugakiya's Japanese-style tonkotsu soup is now available as a powder that pairs well with 7-Eleven's hot snacks. Sprinkling it on the separately sold fried chicken enhances the deliciousness with its gentle tonkotsu and seafood flavor.

Sugakiya Supervised Mazemaze Sweets Yogurt Melon Jelly

Price: 398 yen (429.84 yen incl. tax)

Release Date: Starting sequentially from Thursday, July 2nd

Sales Area: Aichi, Gifu, Mie Prefectures

A new sensation sweet to be enjoyed with a straw, inspired by Sugakiya's yogurt shake. It's packed with three flavors: melon jelly, yogurt jelly, and whipped cream.

Sugakiya Supervised Mazemaze Sweets Cream Zenzai

Price: 398 yen (429.84 yen incl. tax)

Release Date: Starting sequentially from Friday, July 3rd

Sales Area: Aichi, Gifu, Mie Prefectures

This is a sweet to be enjoyed with a straw, inspired by Sugakiya's highly popular Cream Zenzai. You can enjoy a variety of textures and flavors, including fluffy whipped cream, chewy red bean paste, rich red bean milk, and smooth warabi mochi.

Cream Zenzai, Now as an Ice Bar!

Price: 185 yen (199.80 yen incl. tax)

Release Date: Starting sequentially from Tuesday, June 30th

Sales Area: Aichi, Gifu, Mie Prefectures

An ice bar inspired by Sugakiya's classic dessert "Cream Zenzai." This is a perfectly matched product with plenty of red bean paste coated in milk ice cream.

Sugakiya

Sugakiya was founded in 1946 as a dessert shop in Sakae, Nagoya. Later, ramen was added to the menu, and as a "dessert and ramen shop," it faithfully responded to people's desire to eat during the post-war food shortage. Today, it has grown into a company with a total of 276 stores in Aichi Prefecture, as well as Shizuoka, Gifu, Mie, Osaka, Kyoto, Nara, Hyogo, and Shiga Prefectures.

Official Website: https://www.sugakico.co.jp/

Comments from Person in Charge

This fair was planned as an initiative to revitalize the region by leveraging the strengths of both 7-Eleven stores and Sugakiya, and to allow customers to rediscover the charm of the local area through collaboration with Sugakiya, which has overwhelming name recognition in the Tokai area and is deeply loved as "the taste of home." We have prepared a diverse lineup ranging from classic ramen to menus inspired by the popular Gomoku Gohan and sweets inspired by Cream Zenzai, so please take this opportunity to try them.

* Prices may vary by store.

* Prices including tax are shown with 8% consumption tax applied under the reduced tax rate.

* Products may become unavailable at stores due to reaching the planned quantity or other circumstances. * Some stores may not carry certain products, or product names/specifications may differ. * Images are for illustrative purposes only.

* Click here for product sales region classification: https://www.sej.co.jp/products/area/

* Information is current as of this date. Please check the website for the latest information.

FACT BOX

  • Source: PR TIMES
  • Category: Event