Seven-Eleven Exclusive Color Appears! "Beats Solo Buds" "Orange" Color to be Released Sequentially from July 4 (Sat) - Exclusive to Seven-Eleven in Japan!

Seven-Eleven Japan Co., Ltd. (Head Office: Chiyoda-ku, Tokyo, President and Representative Director: Tomohiro Akutsu) will sequentially release the Seven-Eleven exclusive color "Orange" of "Beats Solo Buds" from Apple's audio brand Beats, starting July 4 (Sat) at Seven-Eleven stores nationwide.

"Beats Solo Buds" are completely wireless earphones that allow you to enjoy powerful sound while adopting the smallest case in Beats' history. The vibrant orange color that will be released this time is a special design that adds color to summer fashion and lifestyles. In addition, the standard colors, matte black and transparent red, will also be sold nationwide. Seven-Eleven has been selling Apple's accessory products, under which Beats is affiliated, since May 2019. The handling of this product was made possible through continued collaboration and partnership, leading to the sale of products including this limited color. Seven-Eleven will continue to offer a wide selection of products that enrich various everyday scenes.

Product Overview

Beats Solo Buds (Matte Black / Transparent Red / Orange)

Price: 11,637 yen (12,800 yen including tax)

Release Date: July 4 (Sat) onwards, sequentially

Sales Area: Nationwide

Manufacturer: Apple

Sophisticated Sound

*Image is for illustrative purposes.

"Beats Solo Buds" are completely wireless earphones with the smallest case to date. Their compact size makes them easy to carry, and they deliver powerful, clear sound, making them ideal for everyday use, as well as for commuting, school, and travel.

Seven-Eleven Exclusive Color Appears

In addition to the standard colors matte black and transparent red, orange is now available. Orange is an exclusive color handled only at Seven-Eleven in Japan. Its vibrant hue is also recommended as an accent for summer fashion and lifestyles. As a limited color that adds vibrancy to everyday life, it enhances the joy of carrying them around.

Comment from Representative

This time, we have prepared a vivid orange as a Seven-Eleven exclusive color. We hope to transform your daily commute and outings into slightly special moments with your favorite music. We hope you will enjoy the limited color "Beats Solo Buds," which combines practicality and trendiness, as an item that will lift your spirits and color your daily life.

*Prices may vary by store.

*Products may become unavailable at stores due to the completion of planned quantities or various other reasons. *Some stores may not carry certain products, or product names/specifications may differ. *Images are for illustrative purposes.

*Sales region classification for products can be found here: https://www.sej.co.jp/products/area/

*Information is current as of this date. Please check the website for the latest information.