Hokkaido-Exclusive: Second Release in the 'Cube Bread' Series Made with Hokkaido Wheat — Launching the 'Generous Cream Cube Bread' with Two Types of Custard

Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Tomohiro Akutsu) will begin sequentially releasing the 'Generous Cream Cube Bread' at Seven-Eleven stores throughout Hokkaido starting June 30 (Tue), as the second installment in its 'Cube Bread' series known for its distinctive square shape.

The first two products in the series, the 'Double Chocolate Cream Cube Bread' and the 'Aromatic Cheese Onion Cube Bread'—both made with Hokkaido-grown wheat—have also been well received and remain on sale.

The newly introduced 'Generous Cream Cube Bread' features a moist bread dough made with Hokkaido wheat, generously filled with two types of custard: a rich custard cream and a light, fluffy custard whipped cream, making it a satisfying and hearty treat.

A 'Cube Bread' that lets you enjoy the deliciousness of 'two custards' in one bite

Generous Cream Cube Bread

Price: 218 yen (tax included 235.44 yen)

Release date: Starting June 30 (Tue), rolled out sequentially

Sales area: Hokkaido

First installment of the 'Cube Bread' series still available!

Double Chocolate Cream Cube Bread

Price: 218 yen (tax included 235.44 yen)

Currently on sale

Sales area: Hokkaido

The cocoa-flavored dough, made with Hokkaido-grown wheat, offers a moist texture. Filled with both rich chocolate cream and light chocolate whipped cream, this product is perfect as a dessert.

Aromatic Cheese Onion Cube Bread

Price: 198 yen (tax included 213.84 yen)

Currently on sale

Sales area: Hokkaido

This savory bread features dough made with Hokkaido-grown wheat, blended with cheese paste and topped with sautéed onions, cheese, and mayonnaise for a rich aroma. A hearty option ideal for meals.

Press release URL: https://prtimes.jp/main/html/rd/p/000000967.000155396.html

Comment from the spokesperson:

"The 'Cube Bread' series stands out with its charming, eye-catching appearance. Following the 'Double Chocolate Cream' and 'Aromatic Cheese Onion' varieties, we are now launching the 'Generous Cream' version exclusively in Hokkaido. In line with our commitment to local production for local consumption, we continue to use Hokkaido-grown wheat across this series. We aim to deliver not only great taste but also the joy of choosing, creating a series beloved by local communities."

※ Prices may vary by store.

※ Tax-included prices are calculated at the reduced tax rate of 8%.

※ Products may become unavailable at stores once the planned quantity is sold out or due to other circumstances.

※ Some stores may not carry certain products, or product names and specifications may differ.

※ Images are for illustrative purposes only.

※ For information on regional sales areas: https://www.sej.co.jp/products/area/

※ Information is current as of this date. For the latest updates, please check the official website.