Three New Chilled Pasta Varieties Launch in Seven-Eleven’s Summer ‘Chilled Pasta Series’! Colorful, Topping-Rich Summer Gourmet Pasta Now Available!

Seven & I Holdings' subsidiary, Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Tomohiro Akutsu) announces the refresh of its increasingly popular 'Chilled Pasta Series' for summer, launching at Seven-Eleven stores nationwide starting Tuesday, June 23.

The 'Chilled Fresh Pasta with Shrimp in Savory Tomato Sauce' features a delightful texture from plump shrimp and chewy noodles. The tangy tomato sauce harmonizes perfectly with the refreshing quality unique to chilled pasta. Additionally, the 'Chilled Pasta with Tuna and Grated Daikon in Japanese-Style Dressing'—offering a light and refreshing flavor—will be sold nationwide, excluding certain regions. In select Kanto areas, the 'Chilled Pasta with Pork Shabu and Sesame Ponzu' will be available, featuring a rich yet clean aftertaste.

As part of this refresh, the chilled pasta packaging has been changed to a round shape, and the labels have been redesigned with a hand-drawn, 'kawaii' aesthetic. Enjoy these vibrant, appetite-boosting 'summer gourmet pastas' even on the hottest days.

Chewy fresh pasta with plump shrimp and refreshing tomatoes

Chilled Fresh Pasta with Shrimp in Savory Tomato Sauce

Price: ¥598 (¥645.84 including tax)

Release Date: Starting June 23 (Tue), rolled out gradually

Sales Area: Nationwide, excluding Okinawa Prefecture

The '3-layer fresh pasta' achieves its chewy texture even when chilled by sandwiching a soft, chewy center made with strong flour between outer layers of durum wheat dough, which provide elasticity and bite. A rich sauce infused with concentrated shrimp flavor complements the noodles and plump shrimp perfectly. This product allows you to enjoy the authentic taste and texture of high-quality ingredients.

Chilled Pasta with Pork Shabu and Sesame Ponzu

Price: ¥530 (¥572.40 including tax)

Release Date: Starting June 24 (Wed), rolled out gradually

Sales Area: Select areas in Kanto region

A dish combining tender pork shabu with the rich aroma of sesame and the refreshing acidity of ponzu. The delicate flavor of the soft pork shabu blends beautifully with the thin chilled pasta noodles. The smooth sesame flavor and crisp ponzu aftertaste harmonize perfectly, stimulating your appetite with every bite.

Chilled Pasta with Tuna and Grated Daikon in Japanese-Style Dressing

Price: ¥460 (¥496.80 including tax)

Release Date: Starting June 24 (Wed), rolled out gradually

Sales Area: Nationwide, excluding Tohoku, parts of Kanto, Tokai, and Okinawa Prefecture

This dish combines the rich flavor of tuna with the juicy freshness and mild spiciness of grated daikon, creating a savory yet refreshing taste. The umami from several types of Japanese dashi in the dressing ties the dish together, making it easy to enjoy even in hot weather, paired with cool, chilled noodles.

New Round Packaging and Redesigned Labels

The 'Chilled Pasta Series' packaging has been refreshed with a new round shape, designed to resemble a dish freshly plated at home, blending naturally into your dining table. The label features a hand-drawn, 'relaxed-kawaii' design as a distinctive touch.

Comment from the Product Manager

With summers becoming increasingly hot each year, we are offering our 'Chilled Pasta Series'—cool, refreshing, and perfect for summer. This year’s debut 'Chilled Fresh Pasta' has been crafted with the same dedication as specialty restaurants. Alongside perennial favorites, these options allow customers to choose based on preference or mood.

We’ve refreshed the packaging and labels to evoke a sense of coolness and refreshment. We will continue to innovate to bring color and joy to your daily life, making lunchtimes at the office or at home more vibrant, and offering a 'summer feast' that satisfies both body and soul, even on the hottest days.

※ Prices may vary by store.

※ Tax-inclusive prices are calculated at the reduced tax rate of 8%.

※ Products may sell out or be discontinued at stores due to stock limits or other circumstances.

※ Some stores may not carry certain products, or product names and specifications may differ.

※ Images are for illustrative purposes only.

※ Sales area classifications: https://www.sej.co.jp/products/area/

※ Information is current as of the announcement date. Please check the official website for the latest updates.