New 'Cold-Kake' Series with Aromatic, Flavorful Broth That Delivers Umami Even When Chilled Launches June 23

Seven-Eleven Japan Co., Ltd. (Head Office: Chiyoda-ku, Tokyo; President and CEO: Tomohiro Akutsu) will begin rolling out three new noodle products from its 'Cold-Kake' series at Seven-Eleven stores nationwide starting Tuesday, June 23. These products feature a newly developed broth formulation that delivers rich umami even when chilled, along with transparent packaging that visually conveys the generous amount of broth.

In recent years, as scorching summer days become more frequent, consumer interest in convenient, refreshing meals has increased. In response, Seven-Eleven has developed the 'Cold-Kake' series as a new summer staple—easy to eat even on hot days and designed to fully deliver the deliciousness of cold broth and soup. The series features an 'aromatic umami broth' engineered to maximize fragrance and savory depth even at low temperatures, served in transparent containers that visually highlight the generous, refreshing broth poured into each bowl. Try the new 'Cold-Kake' experience and enjoy abundant cold broth and soup this summer with udon, ramen, and soba varieties.

A Refreshing 'Cold-Kake' Experience to Combat Summer Heat

A New Broth Technology That Delivers Aroma and Umami Even When Chilled

The broth and soup are crafted using a proprietary method to ensure deliciousness even when served cold. Upon the first bite, a delicate aroma of dashi or soup instantly rises, leaving a satisfying umami aftertaste even after slurping the noodles.

By precisely balancing fragrance, saltiness, and richness, the broth delivers both a clean, refreshing mouthfeel and deep satisfaction—so delicious you’ll want to drink every last drop.

Transparent Packaging That Visually Conveys Coolness and Generous Broth

The transparent container allows customers to immediately see the generous broth, conveying a sense of refreshment even at the store shelf. The clear view of the noodles, toppings, and broth creates a cooling visual appeal that tempts customers on hot days. The 'Cold-Kake' series delights not only the palate but also the eyes, offering a truly chilled sensory experience.

Aromatic Umami Broth: Cold-Kake Udon with Vegetable Tempura and Wakame

Price: ¥430 (¥464.40 including tax)

Release Date: Starting June 23 (Tue), rolling rollout

Sales Area: Nationwide, excluding Okinawa Prefecture

A cold udon dish that lets you enjoy the aroma and umami of dashi in a chilled broth. Generously filled with broth, it’s perfect for refreshing summer meals.

Aromatic Umami Broth: Cold-Kake Hamaguri Salt Ramen

Price: ¥540 (¥583.20 including tax)

Release Date: Starting June 23 (Tue), rolling rollout

Sales Area: Nationwide, excluding Okinawa Prefecture

A chilled ramen featuring a refined, rich salt-based soup enhanced with the umami of hamaguri clams. The transparent soup and colorful toppings create a visually refreshing bowl.

Aromatic Umami Broth: Cold-Kake Spicy Sesame Soy Milk Soba

Price: ¥580 (¥626.40 including tax)

Release Date: Starting June 23 (Tue), rolling rollout

Sales Area: Nationwide, excluding Okinawa Prefecture

A soba dish with a smooth, rich sesame soy milk broth accented by a spicy kick. Its appetizing flavor is perfect for hot days, and the broth is enjoyable down to the last drop.

Comment from the Product Manager:

'In response to growing consumer demand for “cooling down by drinking plenty of cold broth” during increasingly hot summers, we developed the new 'Cold-Kake' series. Our greatest focus was on the new broth formulation that highlights dashi aroma even when chilled. By carefully selecting ingredients and refining the production process, we’ve created a broth that releases a soft, fragrant aroma from the very first bite. We hope customers will enjoy this as part of their daily meals.'

※ Prices may vary by store.

※ Tax-included prices are calculated at the reduced tax rate of 8%.

※ Products may become unavailable at stores once stock is depleted or due to other circumstances.

※ Some stores may not carry certain items, or product names and specifications may differ.

※ Images are for illustrative purposes only.

※ For regional sales information: https://www.sej.co.jp/products/area/

※ Information is current as of the announcement date. For the latest details, please visit the official website.