Seven-Eleven Japan Launches 'Sweet Chili Bahn Mi,' a Vietnamese-Inspired Sandwich with a Twist

Seven & I Holdings Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Tomohiro Akutsu) announces the sequential launch of the 'Sweet Chili Bahn Mi' at Seven-Eleven stores nationwide starting Tuesday, June 23, 2023. This new item is part of the 'World Bread Fair' series, designed to bring international flavors to everyday meals.

The 'Sweet Chili Bahn Mi' reimagines Vietnam’s beloved sandwich with an authentic twist, delivering a gourmet experience that elevates daily dining. We invite customers to enjoy this carefully crafted item that brings excitement and novelty to the everyday table.

Authentic Taste, Now in Japan: The Classic Vietnamese 'Bahn Mi' Arrives!

Sweet Chili Bahn Mi

Price: ¥398 (¥429.84 including tax)

Release Date: Starting June 23, 2023 (Tuesday), rolling out gradually

Sales Area: Nationwide, excluding Hokkaido and Okinawa

Savory roasted pork paired with aromatic cilantro and tangy pickled vegetables for a refreshing taste

※Image is for illustrative purposes only

This sandwich combines savory roasted pork with fragrant cilantro and sweet-and-sour pickled vegetables, finished with a clean, refreshing aftertaste perfect for the upcoming season. Experience the authentic taste of Bahn Mi—difficult to recreate at home—conveniently at your local Seven-Eleven.

Sweet chili sauce adds a flavorful accent

※Image is for illustrative purposes only

Sweet chili sauce is used as a unifying flavor accent. Its rich sweetness balanced with a sharp kick of chili pepper enhances the umami of the ingredients, creating a harmonious and bold taste.

Comment from the Product Manager

“This product was created with the wish that customers could easily enjoy authentic international flavors. The 'Sweet Chili Bahn Mi' combines ingredients inspired by traditional Vietnamese cuisine—roasted pork, cilantro, and pickled vegetables—with our signature sweet chili sauce, known for its mild sweetness and subtle spiciness. We hope customers will enjoy the excitement of discovering a new international flavor.”

※Prices may vary by store.

※Tax-inclusive prices are calculated at the reduced consumption tax rate of 8%.

※Product availability may end early due to stock depletion or other circumstances.

※Some stores may not carry the product, or product names and specifications may differ.

※Image is for illustrative purposes only.

※For sales area classifications, visit: https://www.sej.co.jp/products/area/

※Information is current as of the announcement date. Please check the official website for the latest updates.