Where can I buy 'Ginshari Musubi'?

Available at Seven-Eleven stores nationwide, though some items are not sold in Okinawa Prefecture.

Why doesn't 'Ginshari Musubi' include nori?

To let customers directly enjoy the natural aroma, sweetness, and texture of the rice, nori is intentionally omitted.

Where is the rice for 'Ginshari Musubi' grown?

The rice is a blend of premium varieties carefully selected from multiple top-producing regions across Japan.

Nationwide Launch of 'Ginshari Musubi' Series That Delivers the Direct Flavor of Delicious Rice

Published Jun 15, 2026 11:00 PM ・ Updated Jun 15, 2026 11:16 PM ・ 10 min read ・ Source: PR TIMES

Seven-Eleven Japan Co., Ltd. launches the 'Ginshari Musubi' series nationwide from June 23, featuring nori-free onigiri designed to highlight the pure taste of high-quality rice, priced from ¥135 to ¥168 (incl. tax).

Seven-Eleven Japan Co., Ltd. (headquartered in Chiyoda-ku, Tokyo; President: Tomohiro Akutsu) will begin sequentially launching the value-priced onigiri series 'Ginshari Musubi' from Tuesday, June 23. Responding to customer demand for 'delicious rice,' this product line is designed without nori to allow consumers to directly experience the inherent deliciousness of rice. Leveraging years of expertise in rice milling and cooking, the company has crafted each onigiri to fully highlight the texture, aroma, and natural sweetness of every grain.

The packaging design uses transparent material with a minimalist aesthetic, incorporating only white, black, and silver ink. By reducing the number of ink colors, the design enhances the product's perceived value while maintaining an accessible price point. This onigiri series aims to deliver substantial satisfaction as an everyday meal option. Fillings include popular staples such as 'salmon' and 'tuna mayonnaise,' ingredients that have been consistently refined for quality over time to appeal to a broad customer base. The continued availability of 'hand-wrapped onigiri,' where nori is added just before eating, ensures diverse consumer needs are met.

Commitment from Milling to Cooking

High-quality rice from select regions and varieties across Japan is carefully blended. The company employs 'low-pressure milling,' a method that minimizes stress on the grains, and has established proprietary quality standards to achieve fluffy, sweet-tasting rice. 'Rice Cooking Masters,' professional experts in each region, oversee quality control at production facilities to ensure consistent excellence.

Strict Temperature Management

Cooked rice hardens and becomes crumbly when stored in refrigerators. To ensure every onigiri is delicious and safe, the company maintains strict temperature control at approximately 20°C from manufacturing through to store sales.

Carefully Selected Fillings

Fillings are also carefully selected to complement the premium rice. From raw material selection to cooking methods, every detail is meticulously refined to ensure deliciousness until the last bite.

Product Lineup