[Kanazawa Municipal Seisen Junior High School] Six Products Co-developed with Students to be Launched, Culminating from Outreach Classes to Proposal and Evaluation Sessions

Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Tomohiro Akutsu) will sequentially launch six products co-developed with students from Kanazawa Municipal Seisen Junior High School at Seven-Eleven stores in Ishikawa, Toyama, Fukui, and Niigata prefectures starting Tuesday, June 16th.

This initiative began with an outreach class on "What is Product Development" conducted by the company in Kanazawa City in October 2024. The initiative continues into fiscal year 2025, and after outreach classes, proposal sessions, and evaluation sessions, the products are now ready for launch. We will continue to contribute to solving regional issues and fostering human resource development through similar initiatives in the future.

Product Creation in Collaboration with Students of Kanazawa Municipal Seisen Junior High School

We believe that by collaborating with schools, we can create a learning environment where students research issues related to local ingredients and raw materials, and propose products that customers will enjoy. This collaboration also contributes to human resource development and the resolution of regional issues. We concluded a comprehensive partnership agreement with Kanazawa City on March 25, 2024, and conduct outreach classes in over 10 schools in Ishikawa Prefecture annually. We reported the implementation of this product development class to Kanazawa City, and they participated in menu proposals and evaluation sessions.

Product Lineup

■ Sansho Pepper Flavored Chirimen Fried Rice Onigiri
Price: 168 yen (181.44 yen including tax)
Launch Date: Sequentially from Tuesday, June 16th
Sales Area: Ishikawa, Toyama, Fukui, Niigata Prefectures
Features: A fragrant fried rice-flavored onigiri using "Sansho Chirimen," familiar in the Hokuriku area. It is made with plenty of egg and green onions, combining the umami and fragrance of chirimen with the refreshing aroma of sansho pepper for a flavor that is enjoyable until the last bite.

■ Sweet Hayashi Sauce on Grilled Komatsu Spinach and Tomato
Price: 648 yen (699.84 yen including tax)
Launch Date: Sequentially from Tuesday, June 16th
Sales Area: Ishikawa, Toyama, Fukui, Niigata Prefectures
Features: A rich and complex flavor is achieved by adding the umami of beef to a sweet Hayashi sauce and simmering it slowly. It uses "Komatsu Tomato," a superior ingredient from Ishikawa Prefecture, and grilling enhances its sweetness and umami.
*Niigata Prefecture uses Niigata-grown tomatoes.

■ Toma-Buta Kim-chan
Price: 328 yen (354.24 yen including tax)
Launch Date: Sequentially from Tuesday, June 16th
Sales Area: Ishikawa, Toyama, Fukui, Niigata Prefectures
Features: Uses "Komatsu Tomato," which ranks first in production volume in the three Hokuriku prefectures. Wedged tomatoes are placed on top of the ingredients for color and presence. It is a light and easy-to-eat pork shabu-shabu style dish with a mild, unified Japanese-style seasoning.
*Niigata Prefecture uses Niigata-grown tomatoes.

■ Onsen Tamago and Sansho Chirimen Spicy Cold Mixed Udon
Price: 550 yen (594 yen including tax)
Launch Date: Sequentially from Tuesday, June 16th
Sales Area: Ishikawa, Toyama, Fukui, Niigata Prefectures
Features: A "mixed type" cold udon dish featuring "Sansho Chirimen," familiar in the Hokuriku area. It is seasoned with a slightly sweet Japanese-style broth based on Ohno soy sauce and accented with bonito.

■ Basil-Scented Tomato and Broccoli Pasta
Price: 550 yen (594 yen including tax)
Launch Date: Sequentially from Tuesday, June 16th
Sales Area: Ishikawa, Toyama, Fukui, Niigata Prefectures
Features: A basil pasta characterized by its authentic aroma. Spanish garlic, known for its strong flavor, is thoroughly sautéed to bring out its aroma, creating an appetizing taste combined with basil and olives.
*Niigata Prefecture: Niigata-grown tomatoes / Toyama, Fukui, Ishikawa Prefectures: Komatsu tomatoes used.

■ Oimont Blanc using Gorojima Kintoki / Silky Imo
Price: 368 yen (397.44 yen including tax)
Launch Date: Sequentially from Tuesday, June 16th
Sales Area: Ishikawa, Toyama, Fukui, Niigata Prefectures
Features: A dessert using local ingredients "Gorojima Kintoki / Silky Imo." It features a multi-layered structure with well-matched ingredients, balancing volume and satisfying texture.
*Niigata Prefecture: Silky Imo / Toyama, Fukui, Ishikawa Prefectures: Gorojima Kintoki used.

*Prices may vary by store.
*Tax-included prices are shown with consumption tax of 8% under the reduced tax rate.
*Products may become unavailable due to reaching the planned quantity or other circumstances.
*Some products may not be available, or product names and specifications may differ depending on the store and region.
*Images are for illustrative purposes only.
*Sales region classification for products can be found here: https://www.sej.co.jp/products/area/
*Information is current as of this date. Please check the website for the latest information.