Hokkaido Exclusive: New 'Cold Sapporo Soy Sauce Ramen with Hakodate Makonbu' Features Savory Kelp Broth and Stir-Fried Vegetables

7-Eleven Japan Co., Ltd. will launch 'Cold Sapporo Soy Sauce Ramen with Hakodate Makonbu,' featuring a rich and sweet broth, at 7-Eleven stores in Hokkaido, starting sequentially from Tuesday, June 16.

This product uses Hakodate Makonbu dashi to create a refined and deep-flavored soup. As the weather warms, this dish delivers local flavors harvested from Hokkaido's rich sea.

Since 2025, 7-Eleven has supported the 'Sea and Kelp Forest Project' led by WMI Co., Ltd., which works to restore kelp forests, the foundation of the marine ecosystem.

By selling products that use kelp harvested in the waters near Hakodate, the company provides continuous support for kelp bed regeneration. The 'Hakodate Makonbu' used in this product was sourced in collaboration with WMI Co., Ltd. 7-Eleven remains committed to developing products that both solve regional issues and pursue culinary excellence.

Product Details:
Product Name: Cold Sapporo Soy Sauce Ramen with Hakodate Makonbu
Price: 550 yen (594 yen including tax)
Launch Date: Sequentially from Tuesday, June 16
Sales Area: Hokkaido

- Soup made with Hakodate Makonbu
A mellow, savory soup finished with the addition of refined, sweet Hakodate Makonbu dashi.

- Savory stir-fried vegetables
Topped with vegetables stir-fried with fragrant oil and garlic, along with chashu pork and green onions. Enjoy the fragrant, crispy texture characteristic of Sapporo soy sauce ramen.

Comments from the developer:
We focused on how to express the richness and fragrance characteristic of Sapporo soy sauce ramen while keeping it cold. We combined the flavor of Hakodate Makonbu with savory oil and vegetables for a satisfying bowl. This product was born from efforts to connect Hokkaido's marine bounty to the future, with the kelp used directly linked to kelp bed regeneration activities.