Seven-Eleven Launches New "Mazemaze Sweets" - A Mix-and-Drink Experience with "Matcha Latte" and "Strawberry Milk"
Key facts
- Seven-Eleven Launches New "Mazemaze Sweets" - A Mix-and-Drink Experience with "Matcha Latte" and "Strawberry Milk"
- Seven-Eleven Japan is launching "Mazemaze Sweets," a new type of dessert that can be mixed and drunk with a straw, at Seven-Eleven stores nationwide (excluding Okinawa). Available in two flavors, Matcha Latte and Strawberry Milk, these layered desserts allow customers to enjoy various tastes and textures by mixing the ingredients.
- Source: PR Times
- Date: June 9, 2026
Direct answer
Seven-Eleven Japan is launching "Mazemaze Sweets," a new type of dessert that can be mixed and drunk with a straw, at Seven-Eleven stores nationwide (excluding Okinawa). Available in two flavors, Matcha Latte and Strawberry Milk, these layered desserts allow customers to enjoy various tastes and textures by mixing the ingredients.
- Citation
- Seven-Eleven Launches New "Mazemaze Sweets" - A Mix-and-Drink Experience with "Matcha Latte" and "Strawberry Milk" (June 9, 2026), PR Times
- Source
- PR Times
- Date
- June 9, 2026
Seven-Eleven Japan is launching "Mazemaze Sweets," a new type of dessert that can be mixed and drunk with a straw, at Seven-Eleven stores nationwide (excluding Okinawa). Available in two flavors, Matcha Latte and Strawberry Milk, these layered desserts allow customers to enjoy various tastes and textures by mixing the ingredients.
📋 Article Processing Timeline
- 📰 Published: June 9, 2026 at 20:00
- 🔍 Collected: June 9, 2026 at 11:21
- 🤖 AI Analyzed: June 12, 2026 at 16:52 (77h 31m after Collected)
Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Tomohiro Akutsu) will sequentially launch "Mazemaze Sweets Matcha Latte with Warabi Mochi" and "Mazemaze Sweets Strawberry Milk with Warabi Mochi," new sensation sweets to be enjoyed by mixing with a straw, at Seven-Eleven stores nationwide (excluding Okinawa Prefecture) starting from June 16 (Tuesday). (Note: Different standard products will be sold in some areas of Tokai and Hokuriku.)
"Mazemaze Sweets" are a new type of Japanese dessert that can be enjoyed by mixing layered ingredients within the cup and drinking through a straw, allowing customers to experience different tastes with every sip. The warabi mochi offers a smooth, "shiawase" texture that does not harden over time.
"Mazemaze Sweets Matcha Latte with Warabi Mochi" features the rich aroma and umami of matcha standing out amidst the gentle sweetness of milk, while "Mazemaze Sweets Strawberry Milk with Warabi Mochi" offers a luxurious taste that highlights the sweetness of strawberries and the richness of milk.
These sweets are easy to enjoy, making them perfect for a refreshing break during work or a moment of relaxation while on the go. Please try these sweets with a new texture during your everyday moments.
New Sensation Sweets! Smooth and Chewy, Happy Texture Warabi Mochi
■Mazemaze Sweets Matcha Latte with Warabi Mochi
Price: 398 yen (429.84 yen including tax)
Release Date: Sequentially from Tuesday, June 16
Sales Area: Nationwide, excluding Okinawa Prefecture
*Different standard products will be sold in some areas of Tokai and Hokuriku.
A 3-layer composition of matcha milk topped with whipped cream, designed for harmonious enjoyment.
This 3-layer dessert consists of a base of chewy matcha warabi mochi, topped with smooth matcha milk and fluffy whipped cream. As the ingredients meld together, the rich aroma and umami of matcha enhance the sweetness of the milk, creating a unified flavor experience along with the chewy texture.
Warabi Mochi to be Enjoyed with a Straw
Soft warabi mochi has been developed to be easily drawn up through a straw. You can enjoy the pleasant elasticity of the crushed warabi mochi and its smooth texture with every sip.
*Caution: May cause choking. Please chew thoroughly before swallowing.
■Mazemaze Sweets Strawberry Milk with Warabi Mochi
Price: 398 yen (429.84 yen including tax)
Release Date: Sequentially from Tuesday, June 16
Sales Area: Nationwide, excluding Okinawa Prefecture
*Different standard products will be sold in some areas of Tokai and Hokuriku.
A 3-layer composition enhanced with strawberry sweetness + strawberry sauce.
This dessert features a base of chewy strawberry warabi mochi, topped with smooth milk cream and fluffy whipped cream, further enhanced with strawberry sauce. It is balanced to bring out the richness of the milk and the flavor of the strawberries.
Enjoy the texture of strawberries and warabi mochi with fruit pieces!
The strawberry sauce, with its chunks of sweet and sour strawberry pulp, perfectly complements the chewy texture of the warabi mochi. The taste and texture change with every bite, ensuring you won't get bored until the end. Enjoy the luxurious taste created by the chewy warabi mochi and its melting texture.
*Caution: May cause choking. Please chew thoroughly before swallowing.
Staff Comments
"We developed 'Mazemaze Sweets' with the desire to provide delicious and easily accessible sweets even amidst busy daily lives." We focused on balancing convenience with the satisfaction of a dessert.
We hope you will reach for 'Mazemaze Sweets' when you need a moment of relaxation at the office or during your commute. Please enjoy the chewy, springy texture of our warabi mochi.
*Caution: May cause choking. Please chew thoroughly before swallowing.
*Prices may vary by store.
*The tax-included price is shown with 8% consumption tax applied under the reduced tax rate.
*Products may become unavailable due to reaching the planned quantity or other circumstances.
*Some stores may not carry certain products, or product names/specifications may differ.
*Images are for illustrative purposes only.
*Product sales region classification can be found here: https://www.sej.co.jp/products/area/
*Information is current as of this date. Please check the website for the latest information.
"Mazemaze Sweets" are a new type of Japanese dessert that can be enjoyed by mixing layered ingredients within the cup and drinking through a straw, allowing customers to experience different tastes with every sip. The warabi mochi offers a smooth, "shiawase" texture that does not harden over time.
"Mazemaze Sweets Matcha Latte with Warabi Mochi" features the rich aroma and umami of matcha standing out amidst the gentle sweetness of milk, while "Mazemaze Sweets Strawberry Milk with Warabi Mochi" offers a luxurious taste that highlights the sweetness of strawberries and the richness of milk.
These sweets are easy to enjoy, making them perfect for a refreshing break during work or a moment of relaxation while on the go. Please try these sweets with a new texture during your everyday moments.
New Sensation Sweets! Smooth and Chewy, Happy Texture Warabi Mochi
■Mazemaze Sweets Matcha Latte with Warabi Mochi
Price: 398 yen (429.84 yen including tax)
Release Date: Sequentially from Tuesday, June 16
Sales Area: Nationwide, excluding Okinawa Prefecture
*Different standard products will be sold in some areas of Tokai and Hokuriku.
A 3-layer composition of matcha milk topped with whipped cream, designed for harmonious enjoyment.
This 3-layer dessert consists of a base of chewy matcha warabi mochi, topped with smooth matcha milk and fluffy whipped cream. As the ingredients meld together, the rich aroma and umami of matcha enhance the sweetness of the milk, creating a unified flavor experience along with the chewy texture.
Warabi Mochi to be Enjoyed with a Straw
Soft warabi mochi has been developed to be easily drawn up through a straw. You can enjoy the pleasant elasticity of the crushed warabi mochi and its smooth texture with every sip.
*Caution: May cause choking. Please chew thoroughly before swallowing.
■Mazemaze Sweets Strawberry Milk with Warabi Mochi
Price: 398 yen (429.84 yen including tax)
Release Date: Sequentially from Tuesday, June 16
Sales Area: Nationwide, excluding Okinawa Prefecture
*Different standard products will be sold in some areas of Tokai and Hokuriku.
A 3-layer composition enhanced with strawberry sweetness + strawberry sauce.
This dessert features a base of chewy strawberry warabi mochi, topped with smooth milk cream and fluffy whipped cream, further enhanced with strawberry sauce. It is balanced to bring out the richness of the milk and the flavor of the strawberries.
Enjoy the texture of strawberries and warabi mochi with fruit pieces!
The strawberry sauce, with its chunks of sweet and sour strawberry pulp, perfectly complements the chewy texture of the warabi mochi. The taste and texture change with every bite, ensuring you won't get bored until the end. Enjoy the luxurious taste created by the chewy warabi mochi and its melting texture.
*Caution: May cause choking. Please chew thoroughly before swallowing.
Staff Comments
"We developed 'Mazemaze Sweets' with the desire to provide delicious and easily accessible sweets even amidst busy daily lives." We focused on balancing convenience with the satisfaction of a dessert.
We hope you will reach for 'Mazemaze Sweets' when you need a moment of relaxation at the office or during your commute. Please enjoy the chewy, springy texture of our warabi mochi.
*Caution: May cause choking. Please chew thoroughly before swallowing.
*Prices may vary by store.
*The tax-included price is shown with 8% consumption tax applied under the reduced tax rate.
*Products may become unavailable due to reaching the planned quantity or other circumstances.
*Some stores may not carry certain products, or product names/specifications may differ.
*Images are for illustrative purposes only.
*Product sales region classification can be found here: https://www.sej.co.jp/products/area/
*Information is current as of this date. Please check the website for the latest information.
FAQ
When will the new "Mazemaze Sweets" be available?
The "Mazemaze Sweets" will be sequentially released starting June 16, 2024, at Seven-Eleven stores nationwide, excluding Okinawa Prefecture.
What are the characteristics of "Mazemaze Sweets"?
It's a new type of dessert enjoyed by mixing with a straw. By blending the layered ingredients, you can experience different tastes and textures with each sip. A key feature is the chewy warabi mochi that remains soft even over time.
What flavors of "Mazemaze Sweets" are available?
Two flavors are being released: "Matcha Latte with Warabi Mochi" and "Strawberry Milk with Warabi Mochi."
How much do they cost?
Each product is priced at 398 yen (429.84 yen including tax). However, prices may vary by store.
Why are the product specifications different in some regions?
Different standard products will be sold in some areas of Tokai and Hokuriku. Please check with stores or the official website for details.