Get 'World's First Fully Circular PET Bottle Green Tea' with a Secret Word! Seven-Eleven Japan Launches Recycling Campaign in Mie Prefecture

Seven-Eleven Japan is holding a PET bottle recycling campaign in select Mie Prefecture stores from June 1 to 30, offering 'Hajime Green Tea' made from 100% recycled PET.
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  • 📰 Published: June 1, 2026 at 23:30
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Seven-Eleven Japan Co., Ltd. will hold a regional recycling campaign in select stores in Mie Prefecture from June 1 to June 30, 2026. During this period, customers who find a 'secret word' on in-store posters or recycling machines and present it at the register will receive one bottle of 'Hajime Green Tea,' made entirely from recycled PET resin, on a first-come, first-served basis (limited to 100 per store). Additionally, stores equipped with recycling machines will offer a promotion where customers earn 1 nanaco point per bottle recycled. Seven-Eleven began installing recycling machines in 2017 and currently operates 4,677 units nationwide.

FAQ

Why is this campaign held in Mie Prefecture?

It is a regional campaign designed to encourage local participation in environmental conservation.