Thinking About the Future of the Region with Seven-Eleven: Seven-Eleven's "Food Education Project"

Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Tomohiro Akutsu; hereinafter "the Company") will conduct outreach classes on "food education" at elementary schools across Japan, starting sequentially from May 26 (Tue). To promote understanding of regional issues and local production for local consumption, the Company conducts classes in cooperation with schools and local governments nationwide. The "Food Education Project" is carried out in collaboration with producers, local government representatives, and franchise stores as a learning and experiential opportunity for children to learn about and consider their own communities. Through Seven-Eleven, the goal is to provide a trigger for children to proactively think about future living in their regions by learning the process of how products reach customers, deepening knowledge of local ingredients, and challenging themselves to create products in partnership with local people and businesses. The Company will continue to carry out food education activities that contribute to the learning of the generation that will carry the future. At Shishiori Elementary School in Kesennuma City, Miyagi Prefecture, the first class was held on May 26 (Tue). The lesson introduced the importance of food and the utilization of ingredients that will "connect to the future of Kesennuma." Through familiar "food," children thought together about product development utilizing local ingredients, while also learning about regional attractions and disease-related issues in the Tohoku area (such as salt intake). Products packed with the children's ideas are scheduled for release in Seven-Eleven stores within the prefecture in November.