Two New 'Ashotchu' Peach and Mango Drinks Debut! A Novel Iced Tea and Espresso Beverage Popular in Korea

Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Tomohiro Akutsu) will sequentially launch 'Georgia Ashotchu Peach' and 'Georgia Ashotchu Mango' exclusively at Seven-Eleven stores nationwide starting Tuesday, May 26. These products propose a novel and refreshing way to enjoy beverages.

'Ashotchu' is an acronym derived from the Korean words for 'Ah' (Iced Tea), 'Sho' (Espresso Shot), and 'Tchu' (Addition). True to its name, it is a popular cafe menu item in Korea that adds an espresso shot accent to iced tea. It has become a hot topic, particularly on social media, for being 'easy to drink and not bitter despite being coffee.'

In conjunction with this launch, a coupon offering a 50-yen discount on either 'Georgia Ashotchu Peach' or 'Georgia Ashotchu Mango' will be distributed via the Seven-Eleven app from Tuesday, May 26 to Monday, June 15. Furthermore, customers who purchase using this coupon will receive a 30-yen discount coupon valid for their next purchase. Do not miss this opportunity to enjoy a novel beverage at a great price!

The Popular Korean Drink 'Ashotchu' Arrives!

■ Georgia Ashotchu Peach 410ml

Price: 158 yen (170.64 yen including tax)

Release Date: Progressively from Tuesday, May 26

Sales Area: Nationwide

Based on refreshing peach iced tea, we have added the richness of espresso coffee. It features a crisp taste that harmonizes the fruity sweetness of peach with the slight bitterness of coffee. Enjoy this unprecedented, novel beverage that is highly praised as being 'not bitter and easy to drink.'

■ Georgia Ashotchu Mango 410ml

Price: 158 yen (170.64 yen including tax)

Release Date: Progressively from Tuesday, May 26

Sales Area: Nationwide

An espresso accent is added to iced tea fragrant with rich mango flavor. Despite its tropical taste, it is finished with a clean aftertaste. Its light mouthfeel makes it highly drinkable, making it the perfect cup for the upcoming hot season.

App Coupon Overview

Implementation Period: Tuesday, May 26, 2026 – Monday, June 15, 2026

Coupon Validity Period: Tuesday, May 26, 2026 – Monday, June 15, 2026

Details: During the period, by using the coupon distributed on the Seven-Eleven app, you can purchase either the eligible 'Georgia Ashotchu Peach' or 'Georgia Ashotchu Mango' for 50 yen off.

Furthermore, if you present the '50-yen discount coupon' on the app and purchase either bottle, you will receive a '30-yen discount coupon' for your next use.

Target Audience: Registered members of the Seven-Eleven app

* The discount is applied to the Seven-Eleven standard price (excluding tax).

* Cannot be combined with other coupons.

* Some products may not be available at certain stores.

* The photo is for illustrative purposes only.

Representative's Comment

What we are introducing this time is an unprecedented, novel beverage called 'Ashotchu,' which combines iced tea and coffee. It may seem like an unexpected combination at first glance, but when you actually taste it, the aroma of the fruit and the rich, slight bitterness of the espresso harmonize perfectly, allowing you to enjoy a refreshing deliciousness. Both peach and mango are fruity and highly drinkable. As the sunlight gets stronger in the upcoming hot season, please enjoy an ice-cold 'Georgia Ashotchu Peach' and 'Georgia Ashotchu Mango'!

* GEORGIA and Georgia are registered trademarks of The Coca-Cola Company.

* Prices may vary by store.

* Tax-included prices are shown with an 8% consumption tax under the reduced tax rate system.

* Product handling at stores may be discontinued once the planned quantity is sold out or due to various circumstances.

* Product availability, names, and specifications may vary by store.

* Images are for illustrative purposes only.

* Click here for product sales region classifications: https://www.sej.co.jp/products/area/

* Information is current as of this time. Please check the website for the latest information.