7-Eleven Japan Launches Three Collaboration Plum Snacks with 'Koume' and 'Happy Turn' Starting May 19

7-Eleven Japan has announced the launch of three collaboration snacks timed for the upcoming 'Plum Day' on June 6 and the seasonal surge in plum popularity. 'Happy Turn Mini Rich Plum Flavor' will be available from May 19 (Tuesday), followed by 'Seven Premium Pitted Crunchy Plum Koume Flavor' and 'Lotte Koume Soft Candy' on May 26 (Tuesday), available at 7-Eleven stores across Japan.

Responding to the 'crunchy plum boom,' 7-Eleven has partnered with Lotte's 'Koume' and Kameda Seika's 'Happy Turn' to offer these exclusive products. The sweet-and-sour plum flavors aim to provide a refreshing experience.

'Plum Day' (June 6) commemorates a legend where plums brought rain and restored health. Today, plums are a summer trend, especially 'crunchy plums,' which gained popularity among younger generations through ASMR videos. Additionally, their utility as a 'heatstroke prevention' measure is driving further interest in the plum category.

[Product Lineup]
■ Happy Turn Mini Rich Plum Flavor
Price: 148 yen (159.84 yen including tax)
Release Date: Starting May 19 (Tuesday)
Area: Nationwide (7-Eleven pre-launch)
This pre-launch item features increased plum powder for a refreshing sweet-and-sour taste, available for the spring-summer season.

■ Seven Premium Pitted Crunchy Plum Koume Flavor
Price: 198 yen (213.84 yen including tax)
Release Date: Starting May 26 (Tuesday) in Eastern Japan, June 2 (Tuesday) in Western Japan
Area: Nationwide (7-Eleven limited launch)
This product combines the popular crunchy texture—a hit in ASMR—with the sweet-and-sour taste of Koume.

■ Lotte Koume Soft Candy
Price: 148 yen (159.84 yen including tax)
Release Date: Starting May 26 (Tuesday)
Area: Nationwide
Soft candy coated with a crispy plum-flavored shell, perfect for refreshing moments.

7-Eleven is promoting 'Plum for this summer!' and aims to propose new ways to enjoy plums.