7-Eleven's 'Kodawari Omusubi' Series Completely Revamped! Now Even More Delicious with Carefully Selected Rice, including Koshihikari from Niigata, and Premium Ingredients
7-Eleven Japan is completely revamping its popular 'Kodawari Omusubi' (specialty rice ball) series. Featuring eight types of carefully selected rice, such as Koshihikari from Niigata, and premium fillings like charcoal-grilled silver salmon belly, the new line will launch sequentially starting May 19th, pursuing an even more delicious taste.
📋 Article Processing Timeline
- 📰 Published: May 15, 2026 at 01:00
- 🔍 Collected: May 14, 2026 at 16:32
- 🤖 AI Analyzed: May 15, 2026 at 03:06 (10h 34m after Collected)
Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Tomohiro Akutsu) will completely revamp its 'Kodawari Omusubi' series, with a sequential launch starting Tuesday, May 19th.
From a number of excellent production areas and varieties, eight types of rice have been carefully selected this time. We have researched the appropriate cooking method for each type of rice to bring out its original deliciousness. Fillings such as 'Charcoal-Grilled Silver Salmon Belly' and 'Thick-Cut Beef Tongue' are combined to create the exquisite taste unique to the 'Kodawari Omusubi' series.
Please enjoy the 'Kodawari Omusubi' series, made even more delicious with carefully selected rice and ingredients, as well as meticulous cooking and preparation.
Renewal Points
Using Carefully Selected Rice
From excellent production areas and varieties across the country, we have carefully selected rice such as Koshihikari from Niigata Prefecture and Tsuyahime from Yamagata Prefecture, using them differently in each region. You can enjoy the characteristics of each rice, such as its firm texture, moderate stickiness, and elegant sweetness that spreads as you chew.
*The rice used may vary by region.
Meticulous Cooking Method
By cooking the rice according to its characteristics, we have maximized its original deliciousness. It pairs exceptionally well with the fillings.
Carefully Selected Ingredients
We have also carefully selected the ingredients to match the delicious rice. By paying thorough attention to every detail, from the cooking method to the size of the ingredients, you can enjoy it deliciously to the last bite.
Product Lineup
■ Niigata Koshihikari Omusubi with Hokkaido Nama Tarako (Salted Cod Roe)
Price: 240 JPY (259.20 JPY incl. tax)
Launch Date: Sequentially from Tuesday, May 19th
Sales Area: Nationwide (excluding some areas)
*The rice used may vary by region.
Uses cod roe aged in a sub-zero temperature range just before freezing. It has a pleasant texture and enhanced umami.
■ Niigata Koshihikari Omusubi with Charcoal-Grilled Silver Salmon Belly
Price: 278 JPY (300.24 JPY incl. tax)
Launch Date: Sequentially from Tuesday, May 19th
Sales Area: Nationwide (excluding some areas)
*The rice used may vary by region.
Plump, fatty, and flavorful silver salmon belly is grilled fragrantly over charcoal.
■ Niigata Koshihikari Omusubi with Thick-Cut Beef Tongue
Price: 298 JPY (321.84 JPY incl. tax)
Launch Date: Sequentially from Tuesday, May 19th
Sales Area: Nationwide (excluding some areas)
*The rice used may vary by region.
Thick-cut, satisfying beef tongue is seasoned with a salt-based sauce accented with lemon. This preparation enhances its umami, creating a lingeringly delicious taste.
■ Niigata Koshihikari Omusubi with Charcoal-Grilled Mackerel
Price: 220 JPY (237.60 JPY incl. tax)
Launch Date: Sequentially from Tuesday, May 19th
Sales Area: Nationwide (excluding some areas)
*The rice used may vary by region.
An onigiri made with fatty Norwegian mackerel marinated in shio koji and other seasonings, then grilled plumply over charcoal.
■ Niigata Koshihikari Omusubi with Yuzu Chirimen
Price: 210 JPY (226.80 JPY incl. tax)
Launch Date: Sequentially from Tuesday, May 19th
Sales Area: Nationwide (excluding some areas)
*The rice used may vary by region.
Domestic yuzu peel is added to tsukudani of chirimen jako (dried young sardines) simmered in a sweet and savory soy sauce and mirin base. Enjoy a refreshing and elegant flavor with a bright, aromatic scent.
Comment from the Person in Charge
We are completely revamping 7-Eleven's popular 'Kodawari Omusubi' series. We have carefully selected the rice and ingredients and thoroughly reviewed the cooking conditions and preparation methods. You can more easily enjoy authentic deliciousness with a focus on quality. We hope you will pick it up for a small everyday luxury or as 'one more item' for lunch or dinner.
*Prices may vary by store.
*The price including tax is shown with the 8% reduced tax rate.
*Product availability may end when the planned quantity is sold out or due to other circumstances.
*Some products, product names, or specifications may not be available or may differ by store.
*Images are for illustrative purposes.
*For sales area classifications regarding products, please see here: https://www.sej.co.jp/products/area/
*Information is current as of this announcement. Please check the website for the latest information.
From a number of excellent production areas and varieties, eight types of rice have been carefully selected this time. We have researched the appropriate cooking method for each type of rice to bring out its original deliciousness. Fillings such as 'Charcoal-Grilled Silver Salmon Belly' and 'Thick-Cut Beef Tongue' are combined to create the exquisite taste unique to the 'Kodawari Omusubi' series.
Please enjoy the 'Kodawari Omusubi' series, made even more delicious with carefully selected rice and ingredients, as well as meticulous cooking and preparation.
Renewal Points
Using Carefully Selected Rice
From excellent production areas and varieties across the country, we have carefully selected rice such as Koshihikari from Niigata Prefecture and Tsuyahime from Yamagata Prefecture, using them differently in each region. You can enjoy the characteristics of each rice, such as its firm texture, moderate stickiness, and elegant sweetness that spreads as you chew.
*The rice used may vary by region.
Meticulous Cooking Method
By cooking the rice according to its characteristics, we have maximized its original deliciousness. It pairs exceptionally well with the fillings.
Carefully Selected Ingredients
We have also carefully selected the ingredients to match the delicious rice. By paying thorough attention to every detail, from the cooking method to the size of the ingredients, you can enjoy it deliciously to the last bite.
Product Lineup
■ Niigata Koshihikari Omusubi with Hokkaido Nama Tarako (Salted Cod Roe)
Price: 240 JPY (259.20 JPY incl. tax)
Launch Date: Sequentially from Tuesday, May 19th
Sales Area: Nationwide (excluding some areas)
*The rice used may vary by region.
Uses cod roe aged in a sub-zero temperature range just before freezing. It has a pleasant texture and enhanced umami.
■ Niigata Koshihikari Omusubi with Charcoal-Grilled Silver Salmon Belly
Price: 278 JPY (300.24 JPY incl. tax)
Launch Date: Sequentially from Tuesday, May 19th
Sales Area: Nationwide (excluding some areas)
*The rice used may vary by region.
Plump, fatty, and flavorful silver salmon belly is grilled fragrantly over charcoal.
■ Niigata Koshihikari Omusubi with Thick-Cut Beef Tongue
Price: 298 JPY (321.84 JPY incl. tax)
Launch Date: Sequentially from Tuesday, May 19th
Sales Area: Nationwide (excluding some areas)
*The rice used may vary by region.
Thick-cut, satisfying beef tongue is seasoned with a salt-based sauce accented with lemon. This preparation enhances its umami, creating a lingeringly delicious taste.
■ Niigata Koshihikari Omusubi with Charcoal-Grilled Mackerel
Price: 220 JPY (237.60 JPY incl. tax)
Launch Date: Sequentially from Tuesday, May 19th
Sales Area: Nationwide (excluding some areas)
*The rice used may vary by region.
An onigiri made with fatty Norwegian mackerel marinated in shio koji and other seasonings, then grilled plumply over charcoal.
■ Niigata Koshihikari Omusubi with Yuzu Chirimen
Price: 210 JPY (226.80 JPY incl. tax)
Launch Date: Sequentially from Tuesday, May 19th
Sales Area: Nationwide (excluding some areas)
*The rice used may vary by region.
Domestic yuzu peel is added to tsukudani of chirimen jako (dried young sardines) simmered in a sweet and savory soy sauce and mirin base. Enjoy a refreshing and elegant flavor with a bright, aromatic scent.
Comment from the Person in Charge
We are completely revamping 7-Eleven's popular 'Kodawari Omusubi' series. We have carefully selected the rice and ingredients and thoroughly reviewed the cooking conditions and preparation methods. You can more easily enjoy authentic deliciousness with a focus on quality. We hope you will pick it up for a small everyday luxury or as 'one more item' for lunch or dinner.
*Prices may vary by store.
*The price including tax is shown with the 8% reduced tax rate.
*Product availability may end when the planned quantity is sold out or due to other circumstances.
*Some products, product names, or specifications may not be available or may differ by store.
*Images are for illustrative purposes.
*For sales area classifications regarding products, please see here: https://www.sej.co.jp/products/area/
*Information is current as of this announcement. Please check the website for the latest information.