New Texture Croissant! "Crispy, Juicy Croissant Baked In-Store" Released! "Crispy on the outside, juicy and chewy on the inside" - A triple texture born from freshly baked goodness.

Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Tomohiro Akutsu) will sequentially launch a new product, "Crispy, Juicy Croissant Baked In-Store," from its "Seven Cafe Bakery" line, which offers freshly baked goods from dedicated in-store ovens, starting May 19 (Tuesday) at Seven-Eleven stores nationwide. (※1)

"Seven Cafe Bakery" has been well-received for allowing customers to easily experience authentic flavors at convenience stores, enjoying the aroma and texture by finishing the baking process in the store's oven.

This product offers a triple texture of "crispy on the outside, juicy and chewy on the inside" by baking the surface with sugar to a caramel-like finish. Please take this opportunity to try it.

※1 Limited to stores handling "Seven Cafe Bakery" products.

Website URL: https://www.sej.co.jp/products/sevencafebakery/

Croissant with 3 enjoyable textures: Crispy + Juicy + Chewy

Crispy, Juicy Croissant Baked In-Store

Price: 213 yen (230.04 yen including tax)

Release Date: Sequentially from May 19 (Tuesday)

Sales Area: Nationwide (excluding Okinawa Prefecture)

※ Limited to stores handling "Seven Cafe Bakery" products.

16 layers of dough create a juicy texture

※ Image is for illustration purposes only.

Luxuriously folded 16 layers of dough with fermented butter. One bite fills your mouth with a "juicy" texture and aroma.

Finish baking the surface

By topping the surface with sugar and baking it in the oven, the surface caramelizes. This allows for a "crispy!" texture, gentle sweetness, and aroma of caramel that can be enjoyed to the very end, achievable only by finishing in-store.

"Seven Cafe Bakery" Product Lineup (Example)

Fluffy Melon Pan Baked In-Store

Price: 149 yen (160.92 yen including tax)

Sales Area: Nationwide

※ Limited to stores handling "Seven Cafe Bakery" products.

This melon pan features a rich biscuit dough, crispy on the outside and fluffy on the inside.

Crispy Croissant Baked In-Store

Price: 176 yen (190.08 yen including tax)

Sales Area: Nationwide (excluding Okinawa Prefecture)

※ Limited to stores handling "Seven Cafe Bakery" products.

This butter-rich croissant features a crispy texture.

Chocolate Cookie Baked In-Store

Price: 186 yen (200.88 yen including tax)

Sales Area: Nationwide (excluding Okinawa Prefecture)

※ Limited to stores handling "Seven Cafe Bakery" products.

This new texture chocolate cookie offers a contrasting texture of crispy on the outside and moist on the inside.

Apple Pie Baked In-Store

Price: 260 yen (280.80 yen including tax)

Sales Area: Nationwide (excluding Okinawa Prefecture)

※ Limited to stores handling "Seven Cafe Bakery" products.

This apple pie combines apple pulp and apple sauce, spreading the deliciousness of apple from the first bite. The pie crust, made with fermented butter, offers a rich aroma.

Mentaiko French Bread Baked In-Store

Price: 232 yen (250.56 yen including tax)

Sales Area: Nationwide

※ Limited to stores handling "Seven Cafe Bakery" products.

French bread dough is baked at high temperatures, offering a crispy outside and a chewy inside. It's made with a rich mentaiko sauce that combines mentaiko, butter, and mayonnaise, spreading a juicy umami flavor with every bite.

Press Release URL: https://prtimes.jp/main/html/rd/p/000000757.000155396.html

Fried Curry Bread In-Store

Price: 149 yen (160.92 yen including tax)

Sales Area: Nationwide

The bread dough is fluffy, and the outside is crispy. The curry uses onions stir-fried until caramelized. Over 30 types of spices are blended, and bouillon is added and simmered to condense the umami of vegetables.

Fried Sugar Donut In-Store

Price: 130 yen (140.40 yen including tax)

Sales Area: Nationwide (excluding some stores in Hokkaido, Kanagawa Prefecture, Gunma Prefecture, and Tochigi Prefecture)

Enjoy a fluffy donut sprinkled with granulated sugar.

※ When purchasing, receive the sugar, put it in the bag, shake, and then enjoy.

Fried Sausage Donut In-Store

Price: 149 yen (160.92 yen including tax)

Sales Area: Nationwide (excluding Hokkaido)

This donut wraps a pork sausage in chewy bread dough. It's designed to be an easy-to-grab snack or treat at an affordable price and size.

Check here for participating stores and products.

URL: https://www.sej.co.jp/products/sevencafebakery/

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"Crispy, Juicy Croissant Baked In-Store