Seven-Eleven to Release Original 'Dashi-based Chilled Vegetable Pasta' with Reduced Sodium in 6 Tohoku Prefectures from May 13 (Wednesday)
Seven-Eleven Japan will launch 'Dashi-based Chilled Vegetable Pasta,' an original product focused on reduced sodium, in 1,470 stores across six prefectures of the Tohoku region starting May 13 (Wednesday). This initiative addresses the health challenge of excessive salt intake prevalent in the Tohoku region.
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- 📰 Published: May 8, 2026 at 20:00
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Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and Representative Director: Tomohiro Akutsu) will release its original product, 'Dashi-based Chilled Vegetable Pasta,' themed on 'reduced sodium,' in a total of 1,470 Seven-Eleven stores across the six Tohoku prefectures (as of end of April 2026) starting Wednesday, May 13.
In recent years, 'excessive salt intake' has been highlighted as one of the health issues, and the Tohoku region is said to have particularly high 'salt intake.' Seven-Eleven is continuously developing products (appropriate salt content*1) that offer delicious taste while suppressing the equivalent salt content, aiming to improve this health issue. This product is being launched before 'World Hypertension Day' on May 17, with the goal of providing an opportunity to review 'salt intake.'
In this initiative, focusing on soy sauce from a reduced-sodium perspective, we are using a dashi-soy sauce blend developed with a food manufacturer's unique technology that suppresses salt while enhancing umami. Compared to conventional pasta products (*2), which have an average salt equivalent of 4.3g, this new product has reduced it to 2.5g. This product aims to achieve both reduced sodium and deliciousness.
Seven-Eleven has previously offered products with reduced salt content, such as 'Tohoku Limited Sendai Spicy Miso Ramen' (currently sold in Seven-Eleven stores across the six Tohoku prefectures). Moving forward, we will actively develop 'delicious and healthy original products' by devising seasonings that bring out the best in ingredients and cooking methods that utilize the characteristics of salt, thereby supporting the health of the local community.
*1 Product development at Seven-Eleven that understands the characteristics of salt, leverages deliciousness, and leads to reduced sodium.
*2 Applies to our pasta products deployed in the six Tohoku prefectures in fiscal year 2025.
## Dashi-based Chilled Vegetable Pasta
Price: 530 yen (572.40 yen including tax)
Release Date: Sequentially from May 13 (Wednesday)
Sales Area: Six Tohoku prefectures (Aomori, Iwate, Akita, Miyagi, Yamagata, Fukushima)
This is a delicious chilled pasta with a suppressed salt equivalent of 2.5g. Sunny lettuce, leaf lettuce, tomatoes, and broccoli are arranged on top of the pasta, which can be enjoyed with a refreshing dashi-soy sauce blend.
The dashi-soy sauce blend is a result of collaboration with a food manufacturer, using soy sauce that suppresses salt while making it easy to taste umami. Furthermore, by adding 'dashi taken by the manufacturer (bonito, soda, kelp),' umami is enhanced, achieving appropriate salt content.
*Prices may vary by store.
*Tax-inclusive prices are displayed with an 8% consumption tax applicable to reduced tax rates.
*Availability of products at stores may end due to planned quantities being sold out or various circumstances.
*Some stores may not carry certain products, or product names/specifications may differ.
*Images are for illustrative purposes only.
*For product sales region divisions, please refer here: https://www.sej.co.jp/products/area/
*Information is current as of now. Please check the official website for the latest information.
In recent years, 'excessive salt intake' has been highlighted as one of the health issues, and the Tohoku region is said to have particularly high 'salt intake.' Seven-Eleven is continuously developing products (appropriate salt content*1) that offer delicious taste while suppressing the equivalent salt content, aiming to improve this health issue. This product is being launched before 'World Hypertension Day' on May 17, with the goal of providing an opportunity to review 'salt intake.'
In this initiative, focusing on soy sauce from a reduced-sodium perspective, we are using a dashi-soy sauce blend developed with a food manufacturer's unique technology that suppresses salt while enhancing umami. Compared to conventional pasta products (*2), which have an average salt equivalent of 4.3g, this new product has reduced it to 2.5g. This product aims to achieve both reduced sodium and deliciousness.
Seven-Eleven has previously offered products with reduced salt content, such as 'Tohoku Limited Sendai Spicy Miso Ramen' (currently sold in Seven-Eleven stores across the six Tohoku prefectures). Moving forward, we will actively develop 'delicious and healthy original products' by devising seasonings that bring out the best in ingredients and cooking methods that utilize the characteristics of salt, thereby supporting the health of the local community.
*1 Product development at Seven-Eleven that understands the characteristics of salt, leverages deliciousness, and leads to reduced sodium.
*2 Applies to our pasta products deployed in the six Tohoku prefectures in fiscal year 2025.
## Dashi-based Chilled Vegetable Pasta
Price: 530 yen (572.40 yen including tax)
Release Date: Sequentially from May 13 (Wednesday)
Sales Area: Six Tohoku prefectures (Aomori, Iwate, Akita, Miyagi, Yamagata, Fukushima)
This is a delicious chilled pasta with a suppressed salt equivalent of 2.5g. Sunny lettuce, leaf lettuce, tomatoes, and broccoli are arranged on top of the pasta, which can be enjoyed with a refreshing dashi-soy sauce blend.
The dashi-soy sauce blend is a result of collaboration with a food manufacturer, using soy sauce that suppresses salt while making it easy to taste umami. Furthermore, by adding 'dashi taken by the manufacturer (bonito, soda, kelp),' umami is enhanced, achieving appropriate salt content.
*Prices may vary by store.
*Tax-inclusive prices are displayed with an 8% consumption tax applicable to reduced tax rates.
*Availability of products at stores may end due to planned quantities being sold out or various circumstances.
*Some stores may not carry certain products, or product names/specifications may differ.
*Images are for illustrative purposes only.
*For product sales region divisions, please refer here: https://www.sej.co.jp/products/area/
*Information is current as of now. Please check the official website for the latest information.