Seven-Eleven's Founding Anniversary Festival 'Gratitude Portion' Held! Phase 1 Starts May 12 (Tuesday), Phase 2 Starts May 19 (Tuesday)! 12 Popular Products Increased by Over 50%!
Seven-Eleven Japan will sequentially hold its 'Founding Anniversary Festival' nationwide starting May 12 and 19, featuring a 'Gratitude Portion' campaign where 12 popular products will be increased by over 50% in volume without a price change. The campaign covers a wide range of categories including rice balls, bento boxes, noodles, bread, and sweets.
📋 Article Processing Timeline
- 📰 Published: May 7, 2026 at 20:00
- 🔍 Collected: May 7, 2026 at 11:31
- 🤖 AI Analyzed: May 8, 2026 at 00:53 (13h 21m after Collected)
Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Tomohiro Akutsu) will hold a 'Founding Anniversary Festival' to express gratitude for continuous patronage since Seven-Eleven began operations in Japan in May 1974. As part of this, the 'Gratitude Portion' series, featuring 12 popular products with over 50% increased volume (※1) at no extra cost, will be sequentially launched nationwide at Seven-Eleven stores, with Phase 1 starting on Tuesday, May 12th, and Phase 2 starting on Tuesday, May 19th.
The highlight of this 'Gratitude Portion' is a luxurious lineup where all 12 popular products, which have received high acclaim, are increased by over 50% in volume. For example, 'Chukasoba Tomita Super Pork Ramen with Extra Fat' will have increased vegetables, noodles, soup, and back fat garlic, while the authentic dessert 'Chewable New York Cheesecake' will have its overall volume increased by approximately 2.5 times, offering visually surprising products. The fair will feature new items continuously from various categories such as rice balls, bento boxes, noodles, bread, and sweets across Phase 1 and Phase 2, ensuring that customers can experience new excitement every time they visit the store. Please experience Seven-Eleven's unique form of gratitude.
※1 Compared to conventional products
Website URL: https://www.sej.co.jp/cmp/festamori2605/
Product Lineup ※Limited quantity
Phase 1 Products: May 12 (Tuesday) - May 25 (Monday)
■ Grilled Pork Fried Rice with Chunky Char Siu
Increased points: Increased fried rice and char siu
※Compared to conventional products
Price: 460 yen (496.80 yen including tax)
Sales area: Nationwide
※Product names and prices may vary by region.
This popular product features fragrant fried rice stir-fried at high temperatures, topped with chunky char siu. We have increased the volume of our proud fried rice and char siu, creating a satisfyingly hearty dish.
■ Chukasoba Tomita Super Pork Ramen with Extra Fat
Increased points: Increased vegetables, noodles, soup, and back fat garlic ※Compared to conventional products
Price: 680 yen (734.40 yen including tax)
Sales area: Nationwide
This tonkotsu shoyu ramen, supervised by the popular ramen shop 'Chukasoba Tomita,' features thick, chewy noodles. Enjoy this product with increased vegetables, noodles, soup, and back fat garlic for an even more satisfying volume.
■ Corn Mayonnaise with Grains
Increased points: 1.5 times overall volume ※Compared to conventional products
Price: 158 yen (170.64 yen including tax)
Sales area: Nationwide
※Product names and prices may vary by region.
Fluffy bread dough topped with sweet, grainy corn and rich mayonnaise, then baked. This savory bread offers an immediately noticeable volume and the gentle sweetness of corn.
■ Seven-Eleven's Special THE Egg Sandwich
Increased points: 1 extra piece ※Compared to conventional products
Price: 270 yen (291.60 yen including tax)
Sales area: Nationwide
This classic popular sandwich features fluffy white bread generously filled with rich egg salad. The egg salad is simply seasoned with mayonnaise, salt, and pepper, allowing you to savor the natural deliciousness of the eggs.
■ Fluffy Fresh Dorayaki with Red Bean Paste & Whipped Cream
Increased points: 1.5 times red bean paste / 2.4 times whipped cream / 1 extra layer of dough ※Compared to conventional products
Price: 198 yen (213.84 yen including tax)
Sales area: Nationwide
This fresh dorayaki features fluffy and moist dorayaki dough filled with red bean paste made from Hokkaido Tokachi adzuki beans and smooth whipped cream. You can enjoy the sweetness of the red bean paste and the rich, melt-in-your-mouth whipped cream.
■ Vegetable Sticks with Koji Miso Mayonnaise
Increased points: 1.5 times overall volume ※Compared to conventional products
Price: 260 yen (280.80 yen including tax)
Sales area: Nationwide
This colorful salad features carrots, daikon radish, and cucumbers cut into easy-to-eat sticks. Enjoy the crispy texture and freshness with sweet koji miso mayonnaise, perfect as a snack.
Phase 2 Products: May 19 (Tuesday) - June 1 (Monday)
■ Delicious Gyudon with Soup
Increased points: Increased beef and rice ※Compared to conventional products
Price: 598 yen (645.84 yen including tax)
Sales area: Nationwide
Sweet and savory stewed beef and onions are generously piled on top of rice. With the increased volume, we have newly added red ginger, creating a satisfying dish that is easy to eat until the end.
■ Rich Dashi Tororo Cold Buckwheat Noodles
Increased points: Increased tororo, noodles, and soup ※Compared to conventional products
Price: 490 yen (529.20 yen including tax)
Sales area: Nationwide
※Product names and prices may vary by region.
This dish combines easy-to-swallow buckwheat noodles with sticky and rich tororo. It is easy to eat even in warmer seasons, allowing you to smoothly enjoy it to the very end.
The highlight of this 'Gratitude Portion' is a luxurious lineup where all 12 popular products, which have received high acclaim, are increased by over 50% in volume. For example, 'Chukasoba Tomita Super Pork Ramen with Extra Fat' will have increased vegetables, noodles, soup, and back fat garlic, while the authentic dessert 'Chewable New York Cheesecake' will have its overall volume increased by approximately 2.5 times, offering visually surprising products. The fair will feature new items continuously from various categories such as rice balls, bento boxes, noodles, bread, and sweets across Phase 1 and Phase 2, ensuring that customers can experience new excitement every time they visit the store. Please experience Seven-Eleven's unique form of gratitude.
※1 Compared to conventional products
Website URL: https://www.sej.co.jp/cmp/festamori2605/
Product Lineup ※Limited quantity
Phase 1 Products: May 12 (Tuesday) - May 25 (Monday)
■ Grilled Pork Fried Rice with Chunky Char Siu
Increased points: Increased fried rice and char siu
※Compared to conventional products
Price: 460 yen (496.80 yen including tax)
Sales area: Nationwide
※Product names and prices may vary by region.
This popular product features fragrant fried rice stir-fried at high temperatures, topped with chunky char siu. We have increased the volume of our proud fried rice and char siu, creating a satisfyingly hearty dish.
■ Chukasoba Tomita Super Pork Ramen with Extra Fat
Increased points: Increased vegetables, noodles, soup, and back fat garlic ※Compared to conventional products
Price: 680 yen (734.40 yen including tax)
Sales area: Nationwide
This tonkotsu shoyu ramen, supervised by the popular ramen shop 'Chukasoba Tomita,' features thick, chewy noodles. Enjoy this product with increased vegetables, noodles, soup, and back fat garlic for an even more satisfying volume.
■ Corn Mayonnaise with Grains
Increased points: 1.5 times overall volume ※Compared to conventional products
Price: 158 yen (170.64 yen including tax)
Sales area: Nationwide
※Product names and prices may vary by region.
Fluffy bread dough topped with sweet, grainy corn and rich mayonnaise, then baked. This savory bread offers an immediately noticeable volume and the gentle sweetness of corn.
■ Seven-Eleven's Special THE Egg Sandwich
Increased points: 1 extra piece ※Compared to conventional products
Price: 270 yen (291.60 yen including tax)
Sales area: Nationwide
This classic popular sandwich features fluffy white bread generously filled with rich egg salad. The egg salad is simply seasoned with mayonnaise, salt, and pepper, allowing you to savor the natural deliciousness of the eggs.
■ Fluffy Fresh Dorayaki with Red Bean Paste & Whipped Cream
Increased points: 1.5 times red bean paste / 2.4 times whipped cream / 1 extra layer of dough ※Compared to conventional products
Price: 198 yen (213.84 yen including tax)
Sales area: Nationwide
This fresh dorayaki features fluffy and moist dorayaki dough filled with red bean paste made from Hokkaido Tokachi adzuki beans and smooth whipped cream. You can enjoy the sweetness of the red bean paste and the rich, melt-in-your-mouth whipped cream.
■ Vegetable Sticks with Koji Miso Mayonnaise
Increased points: 1.5 times overall volume ※Compared to conventional products
Price: 260 yen (280.80 yen including tax)
Sales area: Nationwide
This colorful salad features carrots, daikon radish, and cucumbers cut into easy-to-eat sticks. Enjoy the crispy texture and freshness with sweet koji miso mayonnaise, perfect as a snack.
Phase 2 Products: May 19 (Tuesday) - June 1 (Monday)
■ Delicious Gyudon with Soup
Increased points: Increased beef and rice ※Compared to conventional products
Price: 598 yen (645.84 yen including tax)
Sales area: Nationwide
Sweet and savory stewed beef and onions are generously piled on top of rice. With the increased volume, we have newly added red ginger, creating a satisfying dish that is easy to eat until the end.
■ Rich Dashi Tororo Cold Buckwheat Noodles
Increased points: Increased tororo, noodles, and soup ※Compared to conventional products
Price: 490 yen (529.20 yen including tax)
Sales area: Nationwide
※Product names and prices may vary by region.
This dish combines easy-to-swallow buckwheat noodles with sticky and rich tororo. It is easy to eat even in warmer seasons, allowing you to smoothly enjoy it to the very end.