Seven-Eleven Launches "Bishoku Kancha" Teas Inspired by Korean Trends: New Non-Caffeine Pomegranate Fruit Tea & Adzuki Blend Tea Exclusively Available
Seven-Eleven Japan Co., Ltd. will sequentially launch "Bishoku Kancha Pomegranate Fruit Tea" and "Bishoku Kancha Adzuki Blend Tea," a new non-caffeine tea series inspired by Korean trends, exclusively at Seven-Eleven stores nationwide starting May 12th. These new products focus on beauty ingredients popular in Korea and are designed for easy daily consumption, with a limited-time half-price coupon offer.
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- 📰 Published: May 7, 2026 at 20:30
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Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Tomohiro Akutsu) will sequentially launch the non-caffeine "Bishoku Kancha Pomegranate Fruit Tea" and "Bishoku Kancha Adzuki Blend Tea" exclusively at Seven-Eleven stores nationwide starting May 12th (Tuesday).
"Bishoku Kancha" is a new series born from the pursuit of daily drinkability, focusing on beauty ingredients traditionally incorporated in Korea and currently trending, especially among young people.
Enjoy the refreshing sweetness of pomegranate and the savory, deep flavor of adzuki. With two distinct flavors, these teas are perfect for accompanying your daily life.
"Bishoku Kancha" Series Highlighting the Natural Flavors of Ingredients
■ Bishoku Kancha Pomegranate Fruit Tea
Price: 148 yen (159.84 yen including tax)
Release Date: Sequentially from May 12th (Tuesday)
Sales Area: Nationwide
This is a fruit tea based on rooibos tea, accented with pomegranate juice. It leverages the unique sweetness and tartness of pomegranate while offering a refreshing taste that is easy to drink daily.
It is a polyphenol-rich, non-caffeine tea.
■ Bishoku Kancha Adzuki Blend Tea
Price: 148 yen (159.84 yen including tax)
Release Date: Sequentially from May 12th (Tuesday)
Sales Area: Nationwide
We focused on roasting to bring out the savory aroma of adzuki. While utilizing the inherent flavor of adzuki, it has a clean aftertaste. As it is non-caffeine, it is recommended for relaxation time and daily hydration.
It is a polyphenol-rich, non-caffeine tea.
Half-Price Coupon Overview
Campaign Period: May 12th (Tuesday) to May 25th (Monday), 2026
Content: During the period, you can purchase one "Bishoku Kancha Pomegranate Fruit Tea" or "Bishoku Kancha Adzuki Blend Tea" at half price using a coupon distributed via the Seven-Eleven app.
*Discount will be applied from the standard Seven-Eleven price (excluding tax).
*Cannot be combined with other coupons.
*Some stores may not carry certain products.
*Photos are for illustrative purposes only.
Comment from the Person in Charge
"The two products launching this time are a drink that balances the gentle sweetness and tartness of pomegranate juice with rooibos tea, and another that focuses on roasting to bring out the inherent flavor of adzuki. As convenient bottled beverages, they can be easily incorporated into various daily situations, such as during work or while commuting. We hope they become a pleasant new habit that supports everyone's daily lives."
*Prices may vary by store.
*Tax-included prices are shown with an 8% consumption tax rate for reduced tax items.
*Products may no longer be available at stores due to planned quantities running out or other circumstances.
*Some stores may not carry certain products or may have different product names/specifications.
*Images are for illustrative purposes only.
*Click here for product sales region classification: https://www.sej.co.jp/products/area/
*Information is current as of now. Please check the website for the latest information.
"Bishoku Kancha" is a new series born from the pursuit of daily drinkability, focusing on beauty ingredients traditionally incorporated in Korea and currently trending, especially among young people.
Enjoy the refreshing sweetness of pomegranate and the savory, deep flavor of adzuki. With two distinct flavors, these teas are perfect for accompanying your daily life.
"Bishoku Kancha" Series Highlighting the Natural Flavors of Ingredients
■ Bishoku Kancha Pomegranate Fruit Tea
Price: 148 yen (159.84 yen including tax)
Release Date: Sequentially from May 12th (Tuesday)
Sales Area: Nationwide
This is a fruit tea based on rooibos tea, accented with pomegranate juice. It leverages the unique sweetness and tartness of pomegranate while offering a refreshing taste that is easy to drink daily.
It is a polyphenol-rich, non-caffeine tea.
■ Bishoku Kancha Adzuki Blend Tea
Price: 148 yen (159.84 yen including tax)
Release Date: Sequentially from May 12th (Tuesday)
Sales Area: Nationwide
We focused on roasting to bring out the savory aroma of adzuki. While utilizing the inherent flavor of adzuki, it has a clean aftertaste. As it is non-caffeine, it is recommended for relaxation time and daily hydration.
It is a polyphenol-rich, non-caffeine tea.
Half-Price Coupon Overview
Campaign Period: May 12th (Tuesday) to May 25th (Monday), 2026
Content: During the period, you can purchase one "Bishoku Kancha Pomegranate Fruit Tea" or "Bishoku Kancha Adzuki Blend Tea" at half price using a coupon distributed via the Seven-Eleven app.
*Discount will be applied from the standard Seven-Eleven price (excluding tax).
*Cannot be combined with other coupons.
*Some stores may not carry certain products.
*Photos are for illustrative purposes only.
Comment from the Person in Charge
"The two products launching this time are a drink that balances the gentle sweetness and tartness of pomegranate juice with rooibos tea, and another that focuses on roasting to bring out the inherent flavor of adzuki. As convenient bottled beverages, they can be easily incorporated into various daily situations, such as during work or while commuting. We hope they become a pleasant new habit that supports everyone's daily lives."
*Prices may vary by store.
*Tax-included prices are shown with an 8% consumption tax rate for reduced tax items.
*Products may no longer be available at stores due to planned quantities running out or other circumstances.
*Some stores may not carry certain products or may have different product names/specifications.
*Images are for illustrative purposes only.
*Click here for product sales region classification: https://www.sej.co.jp/products/area/
*Information is current as of now. Please check the website for the latest information.