Seven-Eleven's Anniversary Festival! Popular Breads for 100 Yen (Excluding Tax) for a Limited Morning Period! Second Phase of 'Kansha Wari' (Appreciation Discount) to be Held for 3 Days from May 7 (Thursday)!
Seven-Eleven is celebrating its 52nd anniversary with a 'Kansha Wari' (Appreciation Discount) campaign, offering 6 popular bread items for 100 yen (excluding tax) during morning hours for three days from May 7th to 9th. This is part of their 'Anniversary Festival' to thank customers.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 20:00
- 🔍 Collected: April 28, 2026 at 11:31
- 🤖 AI Analyzed: April 28, 2026 at 12:10 (38 min after Collected)
Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Tomohiro Akutsu) will celebrate its 52nd anniversary since commencing operations in Japan on May 15, 1974. To express gratitude for continuous patronage, we will hold an 'Anniversary Festival.' As part of this appreciation, the second phase of 'Kansha Wari' (Appreciation Discount) will be implemented for three days from May 7 (Thursday) to May 9 (Saturday), offering 6 popular bread items for 100 yen (excluding tax) exclusively during morning hours from 5 AM to 11 AM. The eligible products include the 'Fragrant French Bread with Condensed Milk Cream,' which was renewed in April, and 'Corn Mayonnaise with Grains,' among other carefully selected items. Please take this opportunity to experience Seven-Eleven's delicious bread!
Website URL: https://www.sej.co.jp/cmp/bread2605
'Kansha Wari' Second Phase Overview
Implementation Period: Limited to three days from May 7 (Thursday), 2026, to May 9 (Saturday), 2026
Eligible Hours: Limited to 5:00 AM to 11:00 AM
Content: 6 popular bread items will be sold at a special morning-only price of 100 yen (excluding tax) each.
Eligible Products
■ Fragrant French Bread with Condensed Milk Cream
Special Price: 100 yen (108 yen including tax) 48 yen discount!
*Regular Price: 148 yen (159.84 yen including tax)
Sales Area: Nationwide, excluding Okinawa Prefecture
Sweet bread with condensed milk cream sandwiched in soft French bread dough.
■ Chocolate Cream Fluffy Torn Bread
Special Price: 100 yen (108 yen including tax) 58 yen discount!
*Regular Price: 158 yen (170.64 yen including tax)
Sales Area: Nationwide
Sweet bread with chocolate cream and chocolate chips sandwiched in fluffy, chewy white bread dough.
■ Coppe Pan Egg
Special Price: 100 yen (108 yen including tax) 28 yen discount!
*Regular Price: 128 yen (138.24 yen including tax)
Sales Area: Nationwide, excluding Okinawa Prefecture
A voluminous coppe pan with egg filling sandwiched inside.
■ Fluffy Croquette Bread with Special Sauce
Special Price: 100 yen (108 yen including tax) 68 yen discount!
*Regular Price: 168 yen (181.44 yen including tax)
Sales Area: Nationwide
A savory bread with a flavorful croquette seasoned with a moderately spicy and sweet sauce, sandwiched in fluffy bread dough.
■ Corn Mayonnaise with Grains
Special Price: 100 yen (108 yen including tax) 58 yen discount!
*Regular Price: 158 yen (170.64 yen including tax)
Sales Area: Nationwide, excluding Okinawa Prefecture
Fluffy bread baked with mayonnaise and corn on top.
■ Crispy Wiener Bread
Special Price: 100 yen (108 yen including tax) 28 yen discount!
*Regular Price: 128 yen (138.24 yen including tax)
Sales Area: Nationwide, excluding Okinawa Prefecture
A sausage bread where you can enjoy the taste of juicy, crisp sausages and a mayonnaise-type mustard dressing.
■ Notes
*For new products currently on sale, the discount will be applied from the Seven-Eleven selling price (excluding tax) from the release date until the day before the sale. For new products released during the sale, the discount will be applied from the planned selling price (excluding tax) after the sale ends.
*For products eligible for the 'Eco-da-ne' discount, the discount will be applied from the price (excluding tax) after the 'Eco-da-ne' discount.
*Can be used in conjunction with coupons.
*Campaign details may change.
*Please forgive us if items are out of stock or not handled.
*Products, product names, and prices may vary by area.
*Seven Meal products are eligible.
*Tax-included prices are indicated with an 8% consumption tax applicable to reduced tax rates.
*Sales and campaigns conducted in stores are not applicable to the 7NOW app/website.
*Sales and campaigns conducted on the 7NOW app/website are not applicable in stores.
*Photos are for illustrative purposes only.
*Click here for product sales area classification: https://www.sej.co.jp/products/area/
*Information is current as of now. Please check the website for the latest information.
Website URL: https://www.sej.co.jp/cmp/bread2605
'Kansha Wari' Second Phase Overview
Implementation Period: Limited to three days from May 7 (Thursday), 2026, to May 9 (Saturday), 2026
Eligible Hours: Limited to 5:00 AM to 11:00 AM
Content: 6 popular bread items will be sold at a special morning-only price of 100 yen (excluding tax) each.
Eligible Products
■ Fragrant French Bread with Condensed Milk Cream
Special Price: 100 yen (108 yen including tax) 48 yen discount!
*Regular Price: 148 yen (159.84 yen including tax)
Sales Area: Nationwide, excluding Okinawa Prefecture
Sweet bread with condensed milk cream sandwiched in soft French bread dough.
■ Chocolate Cream Fluffy Torn Bread
Special Price: 100 yen (108 yen including tax) 58 yen discount!
*Regular Price: 158 yen (170.64 yen including tax)
Sales Area: Nationwide
Sweet bread with chocolate cream and chocolate chips sandwiched in fluffy, chewy white bread dough.
■ Coppe Pan Egg
Special Price: 100 yen (108 yen including tax) 28 yen discount!
*Regular Price: 128 yen (138.24 yen including tax)
Sales Area: Nationwide, excluding Okinawa Prefecture
A voluminous coppe pan with egg filling sandwiched inside.
■ Fluffy Croquette Bread with Special Sauce
Special Price: 100 yen (108 yen including tax) 68 yen discount!
*Regular Price: 168 yen (181.44 yen including tax)
Sales Area: Nationwide
A savory bread with a flavorful croquette seasoned with a moderately spicy and sweet sauce, sandwiched in fluffy bread dough.
■ Corn Mayonnaise with Grains
Special Price: 100 yen (108 yen including tax) 58 yen discount!
*Regular Price: 158 yen (170.64 yen including tax)
Sales Area: Nationwide, excluding Okinawa Prefecture
Fluffy bread baked with mayonnaise and corn on top.
■ Crispy Wiener Bread
Special Price: 100 yen (108 yen including tax) 28 yen discount!
*Regular Price: 128 yen (138.24 yen including tax)
Sales Area: Nationwide, excluding Okinawa Prefecture
A sausage bread where you can enjoy the taste of juicy, crisp sausages and a mayonnaise-type mustard dressing.
■ Notes
*For new products currently on sale, the discount will be applied from the Seven-Eleven selling price (excluding tax) from the release date until the day before the sale. For new products released during the sale, the discount will be applied from the planned selling price (excluding tax) after the sale ends.
*For products eligible for the 'Eco-da-ne' discount, the discount will be applied from the price (excluding tax) after the 'Eco-da-ne' discount.
*Can be used in conjunction with coupons.
*Campaign details may change.
*Please forgive us if items are out of stock or not handled.
*Products, product names, and prices may vary by area.
*Seven Meal products are eligible.
*Tax-included prices are indicated with an 8% consumption tax applicable to reduced tax rates.
*Sales and campaigns conducted in stores are not applicable to the 7NOW app/website.
*Sales and campaigns conducted on the 7NOW app/website are not applicable in stores.
*Photos are for illustrative purposes only.
*Click here for product sales area classification: https://www.sej.co.jp/products/area/
*Information is current as of now. Please check the website for the latest information.