Seven-Eleven Launches Massive 'Crunchy Sugar Margarine Toast' Starting April 28
Seven-Eleven Japan will release 'Crunchy Sugar Margarine Toast' as part of its 'Big Bread' series across Japan (excluding Hokkaido and Okinawa) from April 28. The product emphasizes volume and artisanal texture at an affordable price of 178 yen to provide satisfaction amidst inflation.
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- 📰 Published: April 28, 2026 at 01:30
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Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Tomohiro Akutsu) will sequentially launch 'Crunchy Sugar Margarine Toast' from Tuesday, April 28, at Seven-Eleven stores nationwide (excluding Hokkaido and Okinawa) as a new addition to the 'Big Bread' series, timed for the excursion season.
This product is a large-sized bread that balances an accessible price with a surprising sense of volume. Please take this opportunity to try it.
Bringing 'Excitement' to daily life especially during times of high prices.
To deliver 'Smiles for Tomorrow' to our customers, Seven-Eleven has pursued an impact that makes you want to pick it up instinctively, combined with a 'wallet-friendly' affordability. By launching this product nationwide as part of the 'Big Bread' series, we aim to provide an experience of discovery at the sales floor and a satisfying eating experience that fills both the stomach and the heart.
Authentic toast at a specialty store level achieved through hand-coating and double-baking!
■ Crunchy Sugar Margarine Toast
Price: 178 yen (192.24 yen including tax)
Release Date: Starting Tuesday, April 28
Sales Area: Nationwide excluding Hokkaido and Okinawa
Luxury feel where every bite is 'crunchy,' achieved through manual labor.
*Image is for illustrative purposes.
Specially formulated sugar margarine is hand-applied to each slice, all the way to the edges of the bread. We pursued a 'sinfully delicious taste' where the sugar grains pop pleasantly and the richness of margarine spreads in your mouth, no matter where you start eating.
Surprising savoriness through 'double-baking' that brings out the umami.
To ensure customers enjoy the massive size until the very last bite, we adopted a double-baking process. By toasting the bread surface fragrantly, we enhance the sweetness of the sugar while achieving a multi-layered taste—crispy on the outside and moist on the inside.
Comment from the person in charge:
'We planned this product in the "Big Bread" series with the desire to bring surprise and smiles to our customers in line with the high spirits of the excursion season. Beyond just making it large, we repeatedly made prototypes to perfect the details. Providing this size was a major challenge, but we finished it without compromise, from the excitement before opening the bag to the satisfaction after finishing. It is a product that can be eaten alone or shared with someone, so we hope you will experience the surprising size at our stores.'
*Prices may vary by store.
*Tax-included prices are shown with 8% consumption tax for reduced tax rates.
*Product availability may cease once planned quantities are sold out or due to various circumstances.
*Some stores may not carry the product, or product names and specifications may vary.
*Images are for illustrative purposes.
*For sales area classifications, please check: https://www.sej.co.jp/products/area/
*Information is current as of this announcement. Please check the website for the latest updates.
This product is a large-sized bread that balances an accessible price with a surprising sense of volume. Please take this opportunity to try it.
Bringing 'Excitement' to daily life especially during times of high prices.
To deliver 'Smiles for Tomorrow' to our customers, Seven-Eleven has pursued an impact that makes you want to pick it up instinctively, combined with a 'wallet-friendly' affordability. By launching this product nationwide as part of the 'Big Bread' series, we aim to provide an experience of discovery at the sales floor and a satisfying eating experience that fills both the stomach and the heart.
Authentic toast at a specialty store level achieved through hand-coating and double-baking!
■ Crunchy Sugar Margarine Toast
Price: 178 yen (192.24 yen including tax)
Release Date: Starting Tuesday, April 28
Sales Area: Nationwide excluding Hokkaido and Okinawa
Luxury feel where every bite is 'crunchy,' achieved through manual labor.
*Image is for illustrative purposes.
Specially formulated sugar margarine is hand-applied to each slice, all the way to the edges of the bread. We pursued a 'sinfully delicious taste' where the sugar grains pop pleasantly and the richness of margarine spreads in your mouth, no matter where you start eating.
Surprising savoriness through 'double-baking' that brings out the umami.
To ensure customers enjoy the massive size until the very last bite, we adopted a double-baking process. By toasting the bread surface fragrantly, we enhance the sweetness of the sugar while achieving a multi-layered taste—crispy on the outside and moist on the inside.
Comment from the person in charge:
'We planned this product in the "Big Bread" series with the desire to bring surprise and smiles to our customers in line with the high spirits of the excursion season. Beyond just making it large, we repeatedly made prototypes to perfect the details. Providing this size was a major challenge, but we finished it without compromise, from the excitement before opening the bag to the satisfaction after finishing. It is a product that can be eaten alone or shared with someone, so we hope you will experience the surprising size at our stores.'
*Prices may vary by store.
*Tax-included prices are shown with 8% consumption tax for reduced tax rates.
*Product availability may cease once planned quantities are sold out or due to various circumstances.
*Some stores may not carry the product, or product names and specifications may vary.
*Images are for illustrative purposes.
*For sales area classifications, please check: https://www.sej.co.jp/products/area/
*Information is current as of this announcement. Please check the website for the latest updates.