Seven-Eleven Japan to Launch 3 New Matcha Sweets for the New Tea Season, Including Popular 'Kumo-dora' and 'Moco' Series
Seven-Eleven Japan will release three new matcha sweets nationwide starting April 28 to celebrate the new tea harvest season. The lineup features the airy 'Kumo-dora' and the chewy 'Moco' series, blending high-quality Uji matcha with unique textures.
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- 📰 Published: April 27, 2026 at 20:00
- 🔍 Collected: April 27, 2026 at 11:31
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Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Tomohiro Akutsu) will release three new matcha dessert products nationwide at Seven-Eleven stores starting Tuesday, April 28. These products combine the rich aroma of matcha with 'happy textures' like 'fluffy' and 'chewy' to coincide with the new tea harvest season.
Following the first in the series, 'Kumo-dora Tsubuan & Matcha Whipped Cream' joins the 'Kumo-dora' lineup, famous for its cloud-like fluffy texture. Also appearing are 'Purumochi Kinako Warabi Matcha Cream,' which offers a jiggly and chewy mouthfeel with a perfect balance of matcha and roasted soybean flour (kinako), and 'O-Matcha Cream Moco' from the popular 'Moco' series known for its chewy dough.
Ahead of 'Matcha New Tea Day' on May 22, this lineup allows customers to fully enjoy the charm of fragrant and bitter matcha. Experience the luxury of relaxing with easy-to-grab matcha sweets at Seven-Eleven.
■ Kumo-dora Tsubuan & Matcha Whipped Cream
Price: 288 yen (311.04 yen incl. tax)
Release Date: From April 28 (Tue)
Sales Area: Nationwide (excluding Okinawa)
Features: Fragrant Uji matcha and Hokkaido Tokachi red beans are sandwiched between meringue-based cakes. The 'separate whisking method' creates a fluffy dough with unprecedented height and softness.
■ Purumochi Kinako Warabi Matcha Cream
Price: 170 yen (183.60 yen incl. tax)
Release Date: From April 28 (Tue)
Sales Area: Nationwide (excluding Okinawa)
Features: A three-layered structure featuring jiggly warabi mochi filled with aromatic matcha cream and black honey sauce, coated with fragrant kinako.
■ O-Matcha Cream Moco
Price: 230 yen (248.40 yen incl. tax)
Release Date: From May 5 (Tue)
Sales Area: Nationwide (excluding Okinawa)
Features: Features a rich 'O-Matcha Cream' with a balance of bitter matcha and milky richness, wrapped in the signature chewy 'Moco' dough.
Manager's Comment:
'The season for new tea has arrived again this year. We are delivering these three products with a focus on texture and aroma so you can enjoy seasonal matcha in its most delicious form. We hope these items can provide a moment of rest for everyone working hard every day.'
Following the first in the series, 'Kumo-dora Tsubuan & Matcha Whipped Cream' joins the 'Kumo-dora' lineup, famous for its cloud-like fluffy texture. Also appearing are 'Purumochi Kinako Warabi Matcha Cream,' which offers a jiggly and chewy mouthfeel with a perfect balance of matcha and roasted soybean flour (kinako), and 'O-Matcha Cream Moco' from the popular 'Moco' series known for its chewy dough.
Ahead of 'Matcha New Tea Day' on May 22, this lineup allows customers to fully enjoy the charm of fragrant and bitter matcha. Experience the luxury of relaxing with easy-to-grab matcha sweets at Seven-Eleven.
■ Kumo-dora Tsubuan & Matcha Whipped Cream
Price: 288 yen (311.04 yen incl. tax)
Release Date: From April 28 (Tue)
Sales Area: Nationwide (excluding Okinawa)
Features: Fragrant Uji matcha and Hokkaido Tokachi red beans are sandwiched between meringue-based cakes. The 'separate whisking method' creates a fluffy dough with unprecedented height and softness.
■ Purumochi Kinako Warabi Matcha Cream
Price: 170 yen (183.60 yen incl. tax)
Release Date: From April 28 (Tue)
Sales Area: Nationwide (excluding Okinawa)
Features: A three-layered structure featuring jiggly warabi mochi filled with aromatic matcha cream and black honey sauce, coated with fragrant kinako.
■ O-Matcha Cream Moco
Price: 230 yen (248.40 yen incl. tax)
Release Date: From May 5 (Tue)
Sales Area: Nationwide (excluding Okinawa)
Features: Features a rich 'O-Matcha Cream' with a balance of bitter matcha and milky richness, wrapped in the signature chewy 'Moco' dough.
Manager's Comment:
'The season for new tea has arrived again this year. We are delivering these three products with a focus on texture and aroma so you can enjoy seasonal matcha in its most delicious form. We hope these items can provide a moment of rest for everyone working hard every day.'