7-Eleven Founding Anniversary Festival! 'Appreciation Discount' Phase 1: 30 Yen Off All Seven Cafe Bakery Items for 3 Days from May 2!
Seven-Eleven Japan celebrates its 52nd anniversary with a special sale. From May 2-4, all 'store-baked and fried' items from the Seven Cafe Bakery series will be discounted by 30 yen at stores nationwide.
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- 📰 Published: April 27, 2026 at 22:00
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Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Tomohiro Akutsu) will mark its 52nd year of operations in Japan, which began on May 15, 1974. To express gratitude for customer support over the years, the company will hold a 'Founding Anniversary Festival.' As the first phase of the 'Appreciation Discount,' all items in the 'Store-baked/Fried' series of 'Seven Cafe Bakery' will be discounted by 30 yen for three days from May 2 (Sat) to May 4 (Mon). A second phase of the discount is scheduled to start on May 7 (Thu). Seven-Eleven remains committed to supporting the daily lives of local communities through the 'freshly made deliciousness' prepared right in the store.
Campaign Site: https://www.sej.co.jp/cmp/scb2605/
Overview of 'Founding Anniversary Appreciation Discount' Phase 1
- Period: May 2, 2026 (Sat) – May 4, 2026 (Mon) (3 days only)
- Content: 30 yen off (excluding tax) for the 'Store-baked & Fried' series of Seven Cafe Bakery. Target items include bread sold in the counter cases.
- Participating Stores: Seven-Eleven stores nationwide (Some items may be limited to specific stores).
Target Items (Examples):
- Store-baked Fluffy Melon Pan: Sale Price 119 yen (excl. tax). A popular item featuring a flavorful biscuit crust and moist dough.
- Store-baked Crunchy Croissant: Sale Price 146 yen (excl. tax). Rich butter aroma with a crisp texture.
- Store-baked Choco Cookie: Sale Price 156 yen (excl. tax). Contrast of crispy outside and moist inside.
- Store-baked Apple Pie: Sale Price 230 yen (excl. tax). Filled with apple pieces and sauce using fermented butter pastry.
- Store-fried Curry Bread: Sale Price 119 yen (excl. tax). Uses curry with over 30 spices and caramelized onions.
- Store-fried Sugar Donut: Sale Price 100 yen (excl. tax). Fluffy donut served with granulated sugar.
- Store-fried Ring Donut: Sale Price 91 yen (excl. tax). Available in specific regions with customizable sugar flavors.
- Store-fried Sausage Donut: Sale Price 119 yen (excl. tax). Pork sausage wrapped in chewy dough.
Official Site: https://www.sej.co.jp/products/sevencafebakery/
Notes:
- Due to in-store cooking, items may not be immediately available.
- Discounts are calculated based on Seven-Eleven standard tax-exclusive prices.
Campaign Site: https://www.sej.co.jp/cmp/scb2605/
Overview of 'Founding Anniversary Appreciation Discount' Phase 1
- Period: May 2, 2026 (Sat) – May 4, 2026 (Mon) (3 days only)
- Content: 30 yen off (excluding tax) for the 'Store-baked & Fried' series of Seven Cafe Bakery. Target items include bread sold in the counter cases.
- Participating Stores: Seven-Eleven stores nationwide (Some items may be limited to specific stores).
Target Items (Examples):
- Store-baked Fluffy Melon Pan: Sale Price 119 yen (excl. tax). A popular item featuring a flavorful biscuit crust and moist dough.
- Store-baked Crunchy Croissant: Sale Price 146 yen (excl. tax). Rich butter aroma with a crisp texture.
- Store-baked Choco Cookie: Sale Price 156 yen (excl. tax). Contrast of crispy outside and moist inside.
- Store-baked Apple Pie: Sale Price 230 yen (excl. tax). Filled with apple pieces and sauce using fermented butter pastry.
- Store-fried Curry Bread: Sale Price 119 yen (excl. tax). Uses curry with over 30 spices and caramelized onions.
- Store-fried Sugar Donut: Sale Price 100 yen (excl. tax). Fluffy donut served with granulated sugar.
- Store-fried Ring Donut: Sale Price 91 yen (excl. tax). Available in specific regions with customizable sugar flavors.
- Store-fried Sausage Donut: Sale Price 119 yen (excl. tax). Pork sausage wrapped in chewy dough.
Official Site: https://www.sej.co.jp/products/sevencafebakery/
Notes:
- Due to in-store cooking, items may not be immediately available.
- Discounts are calculated based on Seven-Eleven standard tax-exclusive prices.