Two 'Zaku-Shari' Textured Chocolates Released! Seven Premium Launches New Summer Sweets from April 21 (Tuesday)
Seven-Eleven Japan will sequentially release two new 'Seven Premium Ice Cream-like Chocolates' (Berry & Berry, Cookie & Cream) nationwide from April 21. These chocolates feature a crispy-crunchy texture and a cool coating, designed to be enjoyed even in hot weather without melting, offering an ice cream-like experience anywhere.
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- 📰 Published: April 24, 2026 at 20:30
- 🔍 Collected: April 24, 2026 at 12:01
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Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Tomohiro Akutsu) is sequentially launching 'Seven Premium Ice Cream-like Chocolate' in 'Berry & Berry' and 'Cookie & Cream' flavors at Seven-Eleven stores nationwide starting from Tuesday, April 21.
These products incorporate crispy freeze-dried ingredients, cocoa cookie crunch, and cranberries, and are coated with a 'cooling coating' using ingredients like xylitol and erythritol. This allows you to enjoy a subtle cooling sensation and a 'Zaku-Shari' (crispy-crunchy) texture the moment they enter your mouth. They are characterized by a pleasant sweetness and a refreshing sensation that passes through the nose. Please enjoy them in various daily situations, such as during work breaks or while commuting.
Zaku-Shari texture! 'Seven Premium Ice Cream-like Chocolate' is born!
■ Seven Premium Ice Cream-like Chocolate Cookie & Cream
Price: 198 yen (213.84 yen including tax)
Release Date: Sequentially from Tuesday, April 21
Sales Area: Nationwide
Enjoy the crispiness of cocoa cookies and the refreshing sweetness of chocolate mixed with milk-flavored freeze-dried ingredients.
■ Seven Premium Ice Cream-like Chocolate Berry & Berry
Price: 198 yen (213.84 yen including tax)
Release Date: Sequentially from Tuesday, April 21
Sales Area: Nationwide
The sweet and sour taste of cranberries and the fragrant aroma of freeze-dried strawberries enhance the mellow flavor of the chocolate.
Reproducing an 'ice cream-like' texture with white chocolate, freeze-dried ingredients, and a sugar coating for a 'crisp and crunchy' feel.
Freeze-dried ingredients, cookies, and cranberries are mixed into the chocolate. The 'Shari' (crunch) from the sugar coating and the 'Zaku' (crisp) from the cookies and freeze-dried ingredients combine, creating a sensation like toppings mixed into ice cream.
Comment from the person in charge:
'We sought a new form that transcends the boundaries of the chocolate category, with the desire for people to enjoy the happiness of eating ice cream anywhere. Since it can be stored at room temperature (below 28℃) and is resistant to melting, it is suitable for desk work or while on the go. We hope you will enjoy it as the weather gets warmer.'
*Prices may vary by store.
*Tax-inclusive prices are shown with an 8% consumption tax applied under the reduced tax rate system.
*Products may be out of stock or unavailable at stores due to limited quantities or various circumstances.
*Some stores may not carry certain products, or product names and specifications may differ.
*Images are for illustration purposes only.
*Click here for sales area classification for products: https://www.sej.co.jp/products/area/
*Information is current as of now. Please check our website for the latest information.
These products incorporate crispy freeze-dried ingredients, cocoa cookie crunch, and cranberries, and are coated with a 'cooling coating' using ingredients like xylitol and erythritol. This allows you to enjoy a subtle cooling sensation and a 'Zaku-Shari' (crispy-crunchy) texture the moment they enter your mouth. They are characterized by a pleasant sweetness and a refreshing sensation that passes through the nose. Please enjoy them in various daily situations, such as during work breaks or while commuting.
Zaku-Shari texture! 'Seven Premium Ice Cream-like Chocolate' is born!
■ Seven Premium Ice Cream-like Chocolate Cookie & Cream
Price: 198 yen (213.84 yen including tax)
Release Date: Sequentially from Tuesday, April 21
Sales Area: Nationwide
Enjoy the crispiness of cocoa cookies and the refreshing sweetness of chocolate mixed with milk-flavored freeze-dried ingredients.
■ Seven Premium Ice Cream-like Chocolate Berry & Berry
Price: 198 yen (213.84 yen including tax)
Release Date: Sequentially from Tuesday, April 21
Sales Area: Nationwide
The sweet and sour taste of cranberries and the fragrant aroma of freeze-dried strawberries enhance the mellow flavor of the chocolate.
Reproducing an 'ice cream-like' texture with white chocolate, freeze-dried ingredients, and a sugar coating for a 'crisp and crunchy' feel.
Freeze-dried ingredients, cookies, and cranberries are mixed into the chocolate. The 'Shari' (crunch) from the sugar coating and the 'Zaku' (crisp) from the cookies and freeze-dried ingredients combine, creating a sensation like toppings mixed into ice cream.
Comment from the person in charge:
'We sought a new form that transcends the boundaries of the chocolate category, with the desire for people to enjoy the happiness of eating ice cream anywhere. Since it can be stored at room temperature (below 28℃) and is resistant to melting, it is suitable for desk work or while on the go. We hope you will enjoy it as the weather gets warmer.'
*Prices may vary by store.
*Tax-inclusive prices are shown with an 8% consumption tax applied under the reduced tax rate system.
*Products may be out of stock or unavailable at stores due to limited quantities or various circumstances.
*Some stores may not carry certain products, or product names and specifications may differ.
*Images are for illustration purposes only.
*Click here for sales area classification for products: https://www.sej.co.jp/products/area/
*Information is current as of now. Please check our website for the latest information.