7-Eleven to Sequentially Launch 3 Limited Matcha Ice Creams Starting Tuesday, April 28 in Preparation for Ice Cream Day! 'Coolish Mini Sticker' Giveaway Campaign Also Held
7-Eleven Japan will sequentially release three limited matcha ice cream products starting April 28 to celebrate Ice Cream Day on May 9. A campaign giving away Lotte Coolish mini stickers will also begin on April 30.
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- 📰 Published: April 22, 2026 at 20:00
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Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President: Tomohiro Akutsu) will sequentially launch three matcha ice cream items starting Tuesday, April 28, at 7-Eleven stores nationwide to build excitement for 'Ice Cream Day' on May 9.
To ensure customers feel that 'Ice Cream Day means 7-Eleven,' we have prepared a special lineup this year. The 'nana's green tea Matcha Parfait,' the first collaboration parfait ice cream with the pioneer of matcha and Japanese tea cafes, 'nana's green tea,' and the 'Seven Premium Waffle Cone Matcha Milk' will be newly introduced. Furthermore, the 'Takumi Cha Monaka,' which was also served at the 2025 Osaka-Kansai Expo, will be re-released with an even more delicious renewal.
As the scarcity of tea leaves increases amid the domestic and international matcha boom, we lavishly use carefully selected ingredients, including Uji matcha from Kyoto Prefecture. We will also liven up the early summer ice cream scene through a mini sticker giveaway campaign for the popular Lotte Coolish ice cream. Please enjoy these exclusive seasonal flavors at 7-Eleven.
What is the meaning and origin of 'Ice Cream Day'?
May 9 is 'Ice Cream Day.' It was established by the Japan Ice Cream Association to promote ice cream sales.
The date originates from a commemorative event held on May 9, 1964, by the Tokyo Ice Cream Association, the predecessor of the Japan Ice Cream Association. Japan's first ice cream was called 'Aisukurin' at a 'Koorimizuya' (ice water shop) opened by Fusazo Machida on Bashamichi Street in Yokohama in 1869. The first day of sale is said to be in July.
Even today, events and campaigns associated with 'Ice Cream Day' are held across the country.
Matcha Product Lineup for Ice Cream Day
■ Seven Premium Waffle Cone Matcha Milk
Price: 328 yen (354.24 yen including tax)
Release Date: Sequentially from April 28 (Tuesday)
Sales Area: Nationwide
Manufacturer: Akagi Nyugyo
*Limited quantity
Using 100% Uji matcha from Kyoto Prefecture, it has an elegant taste like a 'Matcha Latte' combining the umami and bitterness of matcha with milk ice cream. A hidden touch of salt in the ice cream deepens the richness to complement the matcha, and the fragrant cone containing brown sugar enhances its perfection as a 'Japanese sweet' that you won't get tired of until the end.
■ nana's green tea Matcha Parfait
Price: 388 yen (419.04 yen including tax)
Release Date: Sequentially from April 28 (Tuesday)
Sales Area: Nationwide
Manufacturer: Imuraya
*Limited quantity
Based on premium matcha ice cream made by combining 'nana's green tea original blend matcha,' which stands out for its aroma and umami, with fresh cream from Hokkaido, it layers six types of ingredients including moderately sweet coarse red bean paste, matcha syrup, mochi, and cookie crunch. Enjoy the multi-layered taste created by the diverse textures that change as you eat and the deep richness of matcha.
■ Takumi Cha Monaka
Price: 348 yen (375.84 yen including tax)
Release Date: Sequentially from April 28 (Tuesday)
Sales Area: Nationwide
Manufacturer: Morinaga & Co.
*Limited quantity
This luxurious monaka ice cream uses 'first-flush tea (*1)' of Uji matcha from Kyoto Prefecture, spreading the refreshing aroma and umami unique to new tea buds throughout your mouth.
High-quality ice cream made with Hokkaido fresh cream (*2) and Okinawa Wasanbon sugar, along with sweet red bean paste using azuki amanatto, is wrapped in a monaka shell. The inside of the monaka is coated with chocolate to make the texture of the monaka last longer. It plays a blissful harmony where the natural umami, bitterness, astringency, and sweetness of the ingredients blend together.
*1 First-flush tea accounts for 64% of the Uji matcha.
*2 8% in the product.
[Campaign] Lotte Coolish Mini Sticker Giveaway
Scheduled Implementation Period: From Thursday, April 30, 2026 *Ends as soon as prizes run out.
Campaign Details:
Customers who purchase two eligible Lotte 'Coolish' products will receive one original '#Delusion Package Plump and Happy Coolish Mini Sticker'.
Prize:
*Image is for illustration purposes only.
Eligible Products:
■ Lotte Coolish Vanilla
Price: 180 yen (194.40 yen including tax)
On Sale
■ Lotte Coolish Fragrant Muscat
Price: 180 yen (194.40 yen including tax)
On Sale
*Any combination is allowed.
Prize Details: These are cute stickers featuring the '#Delusion Package' design that became a hot topic on SNS.
Distribution Quantity: Limited to the first 30 per store.
How to Participate: Bring two eligible products and one mini sticker placed at the sales floor to the cash register together.
*Some stores may not participate.
*The start time may be delayed depending on the store's situation.
Seven, which has been well-received throughout the year.
To ensure customers feel that 'Ice Cream Day means 7-Eleven,' we have prepared a special lineup this year. The 'nana's green tea Matcha Parfait,' the first collaboration parfait ice cream with the pioneer of matcha and Japanese tea cafes, 'nana's green tea,' and the 'Seven Premium Waffle Cone Matcha Milk' will be newly introduced. Furthermore, the 'Takumi Cha Monaka,' which was also served at the 2025 Osaka-Kansai Expo, will be re-released with an even more delicious renewal.
As the scarcity of tea leaves increases amid the domestic and international matcha boom, we lavishly use carefully selected ingredients, including Uji matcha from Kyoto Prefecture. We will also liven up the early summer ice cream scene through a mini sticker giveaway campaign for the popular Lotte Coolish ice cream. Please enjoy these exclusive seasonal flavors at 7-Eleven.
What is the meaning and origin of 'Ice Cream Day'?
May 9 is 'Ice Cream Day.' It was established by the Japan Ice Cream Association to promote ice cream sales.
The date originates from a commemorative event held on May 9, 1964, by the Tokyo Ice Cream Association, the predecessor of the Japan Ice Cream Association. Japan's first ice cream was called 'Aisukurin' at a 'Koorimizuya' (ice water shop) opened by Fusazo Machida on Bashamichi Street in Yokohama in 1869. The first day of sale is said to be in July.
Even today, events and campaigns associated with 'Ice Cream Day' are held across the country.
Matcha Product Lineup for Ice Cream Day
■ Seven Premium Waffle Cone Matcha Milk
Price: 328 yen (354.24 yen including tax)
Release Date: Sequentially from April 28 (Tuesday)
Sales Area: Nationwide
Manufacturer: Akagi Nyugyo
*Limited quantity
Using 100% Uji matcha from Kyoto Prefecture, it has an elegant taste like a 'Matcha Latte' combining the umami and bitterness of matcha with milk ice cream. A hidden touch of salt in the ice cream deepens the richness to complement the matcha, and the fragrant cone containing brown sugar enhances its perfection as a 'Japanese sweet' that you won't get tired of until the end.
■ nana's green tea Matcha Parfait
Price: 388 yen (419.04 yen including tax)
Release Date: Sequentially from April 28 (Tuesday)
Sales Area: Nationwide
Manufacturer: Imuraya
*Limited quantity
Based on premium matcha ice cream made by combining 'nana's green tea original blend matcha,' which stands out for its aroma and umami, with fresh cream from Hokkaido, it layers six types of ingredients including moderately sweet coarse red bean paste, matcha syrup, mochi, and cookie crunch. Enjoy the multi-layered taste created by the diverse textures that change as you eat and the deep richness of matcha.
■ Takumi Cha Monaka
Price: 348 yen (375.84 yen including tax)
Release Date: Sequentially from April 28 (Tuesday)
Sales Area: Nationwide
Manufacturer: Morinaga & Co.
*Limited quantity
This luxurious monaka ice cream uses 'first-flush tea (*1)' of Uji matcha from Kyoto Prefecture, spreading the refreshing aroma and umami unique to new tea buds throughout your mouth.
High-quality ice cream made with Hokkaido fresh cream (*2) and Okinawa Wasanbon sugar, along with sweet red bean paste using azuki amanatto, is wrapped in a monaka shell. The inside of the monaka is coated with chocolate to make the texture of the monaka last longer. It plays a blissful harmony where the natural umami, bitterness, astringency, and sweetness of the ingredients blend together.
*1 First-flush tea accounts for 64% of the Uji matcha.
*2 8% in the product.
[Campaign] Lotte Coolish Mini Sticker Giveaway
Scheduled Implementation Period: From Thursday, April 30, 2026 *Ends as soon as prizes run out.
Campaign Details:
Customers who purchase two eligible Lotte 'Coolish' products will receive one original '#Delusion Package Plump and Happy Coolish Mini Sticker'.
Prize:
*Image is for illustration purposes only.
Eligible Products:
■ Lotte Coolish Vanilla
Price: 180 yen (194.40 yen including tax)
On Sale
■ Lotte Coolish Fragrant Muscat
Price: 180 yen (194.40 yen including tax)
On Sale
*Any combination is allowed.
Prize Details: These are cute stickers featuring the '#Delusion Package' design that became a hot topic on SNS.
Distribution Quantity: Limited to the first 30 per store.
How to Participate: Bring two eligible products and one mini sticker placed at the sales floor to the cash register together.
*Some stores may not participate.
*The start time may be delayed depending on the store's situation.
Seven, which has been well-received throughout the year.