Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President: Tomohiro Akutsu) will sequentially release plastic bottle barley tea from the new brand "ONICHA," created by Japan's leading YouTuber HIKAKIN himself, at 7-Eleven stores nationwide starting Tuesday, April 21, 2026.

This product is a new barley tea that, in addition to focusing on the taste and quality as a daily beverage, overturns the conventional image of barley tea by providing an exciting and "fun" experience. The image of barley tea, which has traditionally been serious and rarely the center of attention, has been completely renewed with a simple and cute package design and unprecedented, exciting projects centered around SNS. ONICHA will transform everyday life into a fun experience. Please be sure to purchase "ONICHA Barley Tea," a confident work created by the hugely popular YouTuber HIKAKIN, supported by a wide range of generations, who established BEE Inc. and acted as the seller himself, at 7-Eleven stores nationwide.

**Product Overview** Product Name: ONICAH Barley Tea Price: 138 yen (149.04 yen including tax) Release Date: Tuesday, April 21, 2026 Seller: BEE Inc. Sales Area: Nationwide

**Makes Every Day Fun! 3 Designs and "Oni-mikuji"** Aiming for a package design unlike conventional barley tea, we have developed three simple and cute designs featuring an impressive logo and the character "Onippi." Furthermore, when the label is peeled off, a gimmick where one of four types of fortunes "Oni-mikuji" (Excellent Luck / Fair Luck / A Little Luck + 1 Secret) appears on the back is adopted, providing a little fun to daily life.

**Characteristics of the Taste** The taste pursues the "natural flavor of barley" that HIKAKIN was particularly fastidious about. Without using anything extra, only six-row barley and two-row barley (*extracted ingredients) are used.

FACT BOX

  • Source: PR TIMES
  • Category: New Product