"Gold Hamburg Steak" undergoes a major renewal! "Gold Beef Curry" that brings out spiciness and umami is also revamped

Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Tomohiro Akutsu) will simultaneously renew two of its flagship products, "Seven Premium Gold Gold Hamburg Steak" and "Seven Premium Gold Gold Beef Curry", from its highest-grade private brand "Seven Premium Gold", and release them sequentially at Seven-Eleven stores nationwide starting Tuesday, April 21st (*1).

The "Gold Hamburg Steak" has had its raw materials, blend, and cooking process revamped since its 2025 renewal. It is coarsely ground to create a juicy finish with a meaty texture, and baked moist on the inside and nicely browned on the outside. Finished with a sharp demi-glace sauce that highlights the umami of beef and pork, aiming for the "ultimate minced meat hamburg steak".

The "Gold Beef Curry" also pursues its manufacturing method. The beef, marinated for 2 hours with herbs, features an improved aroma and umami, and a soft texture. It realizes an authentic taste with the aroma of potherbs and roasted spices.

Please casually enjoy this "highest grade quality" renewed in pursuit of even greater deliciousness at your family dining table.

*1 Released sequentially in the Tokyo metropolitan area from Tuesday, April 21st. Released nationwide outside the Tokyo metropolitan area from Tuesday, April 28th.

The 16th generation "Gold Hamburg Steak" aiming for the "ultimate minced meat hamburg steak" "Seven Premium Gold Gold Hamburg Steak" was launched in September 2010 to deliver a supreme dining experience woven with luxurious meat umami and highly fragrant sauce. It is a popular product with cumulative sales of approximately 180 million units (*2). Repeatedly renewed in pursuit of quality, the 16th generation has now been born. *2 Cumulative sales from September 2010 to the end of February 2026

Seven Premium Gold Gold Hamburg Steak Price: 398 yen (429.84 yen including tax) Release date: Sequentially from Tuesday, April 21st Sales area: Nationwide *Outside the Tokyo metropolitan area, sequentially from Tuesday, April 28th

Increased ratio of beef To balance the mixture of beef and pork, the ratio of beef was increased. Coarse grinding brings out the meaty texture. With every bite, a powerful meatiness and umami-rich meat juice overflow. Baked moist on the inside and nicely browned on the outside. Kneading time varies by meat part, achieving exquisite doneness.

Sharp demi-glace sauce To highlight the deliciousness of beef and pork, a demi-glace sauce using Bordeaux red wine is used, finishing with a sharp aftertaste that rivals the rich meat umami.

Supreme beef curry infused with potherbs and roasted spices Seven Premium Gold Gold Beef Curry Price: 398 yen (429.84 yen including tax) Release date: Sequentially from Tuesday, April 21st Sales area: Nationwide *Outside the Tokyo metropolitan area, sequentially from Tuesday, April 28th

Highly fragrant and soft beef The main ingredient, beef, "evolved" into a softer texture with improved aroma and umami by marinating it with salt, sugar, spices, and herbs.

Aromatic taste with potherbs and roasted spices By frying potherbs like onions and carrots from scratch and using roasted spices, it is finished with an authentic taste with a standout aroma. The mellow aroma stimulates the appetite.

What is "Seven Premium Gold"? It started as a product with the concept of "taste and quality equal to or better than specialty stores supported by a wide range of customers" but at an "affordable price". Seven Premium Gold delivers to your dining table "special tastes" and deliciousness that you want to tell everyone about, together with first-class chefs and experts. URL: https://7premium.jp/7premium

Person in charge's comment This time, we have simultaneously renewed two flagship products of "Seven Premium Gold", the highest-grade brand of the private brand "Seven Premium". It is a finish that shapes the strong will to "foster Seven Premium Gold aiming for even greater deliciousness". We hope you enjoy the "taste and quality equal to or better than specialty stores" at an "affordable price".