Seven-Eleven's 5 Classic Cold Noodle Products to be Sequentially Released for the Warmer Season!

Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President and Representative Director: Tomohiro Akutsu) will be renewing its lineup of staple cold noodle products, with sequential releases at Seven-Eleven stores nationwide starting April 7th (Tuesday). For the renewal of the "Zaru Soba," we have increased the amount of bonito flakes used in the dipping sauce, evolving the flavor to a more umami-rich soba broth. Please enjoy the renewed classic taste, made more delicious and easier to eat as the warmer season approaches.

Renewed Cold Noodles

Zaru Soba with Stone-Milled Soba Flour and Aromatic Skipjack Tuna Broth Price: 398 yen (429.84 yen including tax) Release Date: Starting April 7th (Tuesday) Sales Area: Nationwide, excluding some areas

"Special Dipping Sauce" Made with the Highest Amount of Bonito Flakes in Zaru Soba History

The dipping sauce is made richer in umami by increasing the amount of dashi extracted from skipjack tuna caught off the coast of the Maldives, which is then made into bonito flakes without freezing. (Skipjack tuna caught off the coast of the Maldives yields bonito flakes with less fat and stronger umami.)

Improved Ease of Eating with the Introduction of "Hogushi Water" (Loosening Water), a Highly Requested Feature by Customers The soba flour is carefully stone-milled to bring out the rich flavor of the ingredients. Furthermore, by applying "hogushi water" to the noodles, they become more moist and easier to separate, thus improving the ease of eating.

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