Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Tomohiro Akutsu) will launch a new product, "Yaki Manju," which allows customers to enjoy the local taste of Gunma Prefecture, at Seven-Eleven stores in Gunma Prefecture from April 21st (Tuesday).

"Yaki Manju," a local specialty of Gunma Prefecture, is a dish made by applying a sweet and savory rich miso sauce to a fluffy white dough and grilling it until fragrant.

The "Yaki Manju" to be released this time leverages the knowledge cultivated in the development of Seven-Eleven's original sweet buns, with careful selection of ingredients for the dough, resulting in a "light texture." Furthermore, by repeatedly grilling with sauce using a high-temperature baking machine, the savory aroma of the sauce spreads in the mouth when eaten.

"Yaki Manju," beloved by Gunma residents, appears at Seven-Eleven!

Yaki Manju Price: 270 yen (291.60 yen including tax) Release Date: April 21st (Tuesday) Sales Area: Gunma Prefecture

"Light texture" that melts in the mouth

The dough is made with carefully selected ingredients and controlled fermentation temperature and time. It is finished with a light texture, embracing plenty of fine air bubbles.

Savory miso sauce

*Image is for illustration purposes only.

As a unique process, a high-temperature baking machine used for cooking grilled rice balls, etc., is utilized. The sauce is applied to both sides and grilled, repeating this "sauce-grilling" process a total of three times, and also applied from above after plating. The savory taste spreads throughout the mouth.

Comment from the person in charge: "We started development after receiving requests from franchise stores in Gunma Prefecture to commercialize 'Yaki Manju.' While referring to the processes of specialty stores, we researched the 'standards of deliciousness' for fragrance and texture, and finished it with Seven-Eleven's unique manufacturing method.

We hope you enjoy the sweet and salty, savory, and light texture that spreads the moment you bite into it."

*Prices may vary by store. *Tax-included prices are shown with an 8% consumption tax applicable to reduced tax rates. *Products may be out of stock at stores due to planned quantities ending or various circumstances. *Some stores may not carry certain products or product names/specifications may differ. *Image is for illustration purposes only. *Click here for product sales area classification: https://www.sej.co.jp/products/area/ *Information is current as of now. Please check the website for the latest information.

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  • Source: PR TIMES
  • Category: product_launch