[Event Post-Report] Seven-Eleven's POWDER SPACE 'loven' Promoted to Gen Z! Exhibited at 'Cinderella Fes vol.21'
Seven-Eleven Japan exhibited at 'Cinderella Fes vol.21,' a free event exclusively for Gen Z held in Harajuku, Tokyo, on March 14, 2026. They offered experiences with 'POWDER SPACE 'loven'' for easy grooming on the go and photo printing using multi-copy machines, aiming to strengthen engagement with Gen Z.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 23:00
- 🔍 Collected: April 14, 2026 at 14:31
- 🤖 AI Analyzed: April 19, 2026 at 16:24 (121h 52m after Collected)
Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Tomohiro Akutsu; hereinafter, Seven-Eleven) exhibited at 'Cinderella Fes vol.21 Cinderella Fes Joint Welcome Party,' a free event exclusively for Gen Z, held on Saturday, March 14, 2026, at 'WITH HARAJUKU,' a multi-purpose facility in front of Harajuku Station, Tokyo. At the venue, they provided an opportunity to experience 'POWDER SPACE 'loven',' where visitors can easily groom themselves while out. In conjunction, they also offered a photo printing experience utilizing the multi-copy machines installed in Seven-Eleven stores, delivering experiences that cater to the needs of Gen Z.
'Cinderella Fes vol.21 Cinderella Fes Joint Welcome Party' brought together a variety of content, including opportunities for high school students who have finished their university entrance exams to meet intercollegiate circles and student organizations, stages featuring popular models, influencers, and artists, corporate booth experiences, and sampling. It was a day where the expectations and curiosity of Gen Z, on the verge of a new life, intersected.
The event recorded 1,150 visitors on the day. Four companies participated with booths, and 20 companies participated with sampling or stamp rally exhibits.
■ Event Overview
Event Name: Cinderella Fes vol.21 Cinderella Fes Joint Welcome Party
Date: Saturday, March 14, 2026
Venue: WITH HARAJUKU (Harajuku, Tokyo)
Number of Visitors: 1,150
Number of Exhibiting Companies: 4 booth exhibitors / 20 sampling or stamp rally exhibitors
Seven-Eleven Activities: POWDER SPACE 'loven' experience, photo printing experience with multi-copy machines
Prize: Seven Premium Pretzel Chocolat Bitter (for survey respondents who experienced all booths)
■ Seven-Eleven's Exhibition
(1) 'POWDER SPACE 'loven'' for 'Grooming' on the Go
Seven-Eleven, in collaboration with Team Cinderella, set up 'POWDER SPACE 'loven'' within their booth as an experience to easily groom oneself while out. At the venue, a space was created to attract Gen Z visitors who might want to 'touch up their makeup or hair.' Through this experience, it became an opportunity to convey the 'convenience' and 'support' that only a convenience store, located along their daily life path, can offer, through real-world interaction.
(2) Photo Printing Experience with Multi-Copy Machines Also Implemented | 'Taking Home Memories in Form'
Within the booth, a photo printing experience utilizing the multi-copy machines installed in Seven-Eleven stores was also implemented. Through the experience of printing photos saved on smartphones, they proposed the joy of giving 'likes' and 'memories' a tangible form. Furthermore, visitors who completed all booth experiences and answered a survey received 'Seven Premium Pretzel Chocolat Bitter' as a gift. By combining experiences and benefits, they aimed to achieve both booth circulation and increased satisfaction.
■ Visitor Feedback | High Satisfaction with Experiential Booths
After the event, visitors provided feedback such as:
"There were so many different booths, just entering was a lot of fun!"
"It was great to be able to directly touch products I was interested in and receive gifts."
"This was my first time participating, and I was extremely satisfied and had a lot of fun, from the stage to the souvenirs!"
"Cinderella Fes Joint Welcome Party was truly enjoyable from beginning to end."
■ Exhibitor Feedback | A 'Place for Experience' to Connect Directly with Gen Z
・ReCute Co., Ltd.
"We were able to see the frank reactions of Gen Z to our services, which will be useful for future service improvements and PR measures. It was a very meaningful event that provided an opportunity to raise awareness leading to user acquisition. We reconfirmed the very high demand for touch-ups on the go and gained confidence for future expansion."
・FUJIFILM Imaging Systems Co., Ltd., FUJIFILM Business Innovation Japan Corp.
"We exhibited multi-copy machines at Cinderella Fes Joint Welcome Party and provided a 'Mashikaku Print' photo printing experience. It was an opportunity to experience the value of giving shape to memories and 'likes,' and many visitors enjoyed it."
■ Organizer Comment
・Team Cinderella Member
"All the visitors had a great time from the HA..."
'Cinderella Fes vol.21 Cinderella Fes Joint Welcome Party' brought together a variety of content, including opportunities for high school students who have finished their university entrance exams to meet intercollegiate circles and student organizations, stages featuring popular models, influencers, and artists, corporate booth experiences, and sampling. It was a day where the expectations and curiosity of Gen Z, on the verge of a new life, intersected.
The event recorded 1,150 visitors on the day. Four companies participated with booths, and 20 companies participated with sampling or stamp rally exhibits.
■ Event Overview
Event Name: Cinderella Fes vol.21 Cinderella Fes Joint Welcome Party
Date: Saturday, March 14, 2026
Venue: WITH HARAJUKU (Harajuku, Tokyo)
Number of Visitors: 1,150
Number of Exhibiting Companies: 4 booth exhibitors / 20 sampling or stamp rally exhibitors
Seven-Eleven Activities: POWDER SPACE 'loven' experience, photo printing experience with multi-copy machines
Prize: Seven Premium Pretzel Chocolat Bitter (for survey respondents who experienced all booths)
■ Seven-Eleven's Exhibition
(1) 'POWDER SPACE 'loven'' for 'Grooming' on the Go
Seven-Eleven, in collaboration with Team Cinderella, set up 'POWDER SPACE 'loven'' within their booth as an experience to easily groom oneself while out. At the venue, a space was created to attract Gen Z visitors who might want to 'touch up their makeup or hair.' Through this experience, it became an opportunity to convey the 'convenience' and 'support' that only a convenience store, located along their daily life path, can offer, through real-world interaction.
(2) Photo Printing Experience with Multi-Copy Machines Also Implemented | 'Taking Home Memories in Form'
Within the booth, a photo printing experience utilizing the multi-copy machines installed in Seven-Eleven stores was also implemented. Through the experience of printing photos saved on smartphones, they proposed the joy of giving 'likes' and 'memories' a tangible form. Furthermore, visitors who completed all booth experiences and answered a survey received 'Seven Premium Pretzel Chocolat Bitter' as a gift. By combining experiences and benefits, they aimed to achieve both booth circulation and increased satisfaction.
■ Visitor Feedback | High Satisfaction with Experiential Booths
After the event, visitors provided feedback such as:
"There were so many different booths, just entering was a lot of fun!"
"It was great to be able to directly touch products I was interested in and receive gifts."
"This was my first time participating, and I was extremely satisfied and had a lot of fun, from the stage to the souvenirs!"
"Cinderella Fes Joint Welcome Party was truly enjoyable from beginning to end."
■ Exhibitor Feedback | A 'Place for Experience' to Connect Directly with Gen Z
・ReCute Co., Ltd.
"We were able to see the frank reactions of Gen Z to our services, which will be useful for future service improvements and PR measures. It was a very meaningful event that provided an opportunity to raise awareness leading to user acquisition. We reconfirmed the very high demand for touch-ups on the go and gained confidence for future expansion."
・FUJIFILM Imaging Systems Co., Ltd., FUJIFILM Business Innovation Japan Corp.
"We exhibited multi-copy machines at Cinderella Fes Joint Welcome Party and provided a 'Mashikaku Print' photo printing experience. It was an opportunity to experience the value of giving shape to memories and 'likes,' and many visitors enjoyed it."
■ Organizer Comment
・Team Cinderella Member
"All the visitors had a great time from the HA..."