[Hokkaido Exclusive] Limited Release of "Kashiwanuki Tsukemen (Made with Hokkaido Soba Flour)" Featuring Kushiro's Specialty of Rich Broth and Chicken Flavor in the Dipping Sauce

Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Tomohiro Akutsu) will sequentially launch "Kashiwanuki Tsukemen (Made with Hokkaido Soba Flour)," allowing easy enjoyment of Hokkaido and Kushiro's specialty, at Seven-Eleven stores in Hokkaido starting Tuesday, April 7.

"Kashiwanuki" refers to the broth from "kashiwa soba"—a dish popular in the Kushiro region made with chicken (kashiwa) and green onions—but with the soba noodles removed. It has been loved by locals for many years. This time, you can enjoy it in a tsukemen style, combining flavorful soba noodles made with Hokkaido-grown buckwheat flour with "Kashiwanuki," which consists of chicken and green onions served in a rich soup flavored with umami-rich tamari soy sauce. Please enjoy the rich local food culture at Seven-Eleven.

Enjoy firm soba noodles with warm "Kashiwanuki"!

■ Kashiwanuki Tsukemen (Made with Hokkaido Soba Flour)

Price: 598 yen (645.84 yen including tax)

Release Date: Sequentially from Tuesday, April 7

Sales Area: Hokkaido

The dipping broth has a rich flavor combining umami-rich dashi made from kelp and bonito flakes with deeply savory tamari soy sauce. This satisfying dish features chicken and green onions simmered in the umami-rich dashi and generously served. Furthermore, because it is a tsukemen style using Hokkaido-grown buckwheat flour, which condenses umami and sweetness due to large temperature differences, you can further enjoy the unique rich aroma and firm texture of soba noodles.

Kushiro Soba, a "100-Year Food"

The Agency for Cultural Affairs has designated food cultures that have continued for 100 years as "100-Year Foods" to foster momentum for the promotion of Japan's diverse food culture, and "Kushiro Soba" is among those registered (※1). Within this, "Kashiwanuki" is cherished by locals as one of the classic menu items.

※1 Agency for Cultural Affairs "Food Culture, Japan: A Country Overflowing with Food":

https://www.bunka.go.jp/seisaku/shokubunka/foodculture/

"Local Production for Local Consumption" Initiative

Seven-Eleven is committed to "Chisan-Chisho" (local production for local consumption), which aims to support producers and contribute to the regional economy by highlighting unique local food cultures and actively utilizing local ingredients. By using excellent raw materials from each region, we aim to convey the appeal of local food to many customers and vitalize the entire region.

Hokkaido boasts the largest cultivated area and harvest volume of buckwheat (dried kernels) nationwide, making it one of Japan's leading soba-producing regions. "Kashiwanuki Tsukemen (Made with Hokkaido Soba Flour)" uses Hokkaido-grown buckwheat and is produced and sold entirely within Hokkaido, from milling to manufacturing. Through its sales across all of Hokkaido, we aim to further promote local production for local consumption.

Comment from the Person in Charge

Even though spring is in the air during the day, Hokkaido in April still experiences chilly mornings and evenings. We developed "Kashiwanuki Tsukemen (Made with Hokkaido Soba Flour)" with the goal of creating a dish that offers both warmth and a refreshing taste.

What we arrived at is a tsukemen style enjoyed with a warm, rich dipping sauce. Each sip of the broth, infused with the savory essence of chicken, brings a sense of comfort. The rich bounty of Hokkaido's food and the beloved culture of Kushiro are encapsulated in this one container. We hope you will take this opportunity to enjoy it.

※Prices may vary by store.

※Tax-included prices are shown with 8% consumption tax applied for reduced tax rates.

※Products may no longer be available at stores if the planned quantity runs out or due to various circumstances.
※Some stores may not carry certain products, or product names/specifications may differ.
※Images are for illustration purposes only.

※For sales region classifications regarding products, please see here: https://www.sej.co.jp/products/area/

※Information is current as of now. Please check the website for the latest information.