[Hokkaido Limited] "Fluffy Thick-Cut Roll Using Hokkaido Wheat & Milk" Born Using Hokkaido's First Confectionery Wheat "Hokkaido Haku"!
Seven-Eleven Japan Co., Ltd. will sequentially launch the "Fluffy Thick-Cut Roll Hokkaido Wheat & Milk Use," characterized by its fluffy melt-in-your-mouth texture, at Seven-Eleven stores in Hokkaido starting April 14 (Tuesday).
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- 📰 Published: April 9, 2026 at 20:00
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Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Tomohiro Akutsu) will sequentially launch the "Fluffy Thick-Cut Roll Hokkaido Wheat & Milk Use," characterized by its fluffy melt-in-your-mouth texture, at Seven-Eleven stores in Hokkaido starting April 14 (Tuesday).
The wheat used in this product, "Hokkaido Haku," is Hokkaido's first confectionery wheat, developed over many years by the Kitami Agricultural Experiment Station of the Hokkaido Research Organization. While much of the wheat used in Japan is imported, "Hokkaido Haku" was born in Hokkaido in 2025 as a domestic wheat for confectionery use and is produced by JA Sorachi. Please enjoy this carefully crafted roll cake, which uses not only "Hokkaido Haku" but also Hokkaido-produced milk and other ingredients.
## A Fluffy Textured, Melts-in-Your-Mouth Roll Cake Using "Hokkaido Haku"
* **Fluffy Thick-Cut Roll Hokkaido Wheat & Milk Use**
* Price: 350 yen (378 yen including tax)
* Release Date: Starting sequentially from April 14 (Tuesday)
* Sales Area: Hokkaido
"Hokkaido Haku" achieves a light texture that melts away the moment it enters your mouth. The pure wheat flavor, free from any impurities, further enhances the richness of the whipped cream, realizing an ideal fluffiness unique to "Hokkaido Haku."
## Using Hokkaido-Produced All-Purpose Flour Born from Repeated Variety Improvement
The wheat used in this product, "Hokkaido Haku," is Hokkaido's first confectionery wheat, developed over many years by the Kitami Agricultural Experiment Station of the Hokkaido Research Organization. While much of the wheat used in Japan is imported, "Hokkaido Haku" was born in Hokkaido in 2025 as a domestic wheat for confectionery use and is produced by JA Sorachi. Please enjoy this carefully crafted roll cake, which uses not only "Hokkaido Haku" but also Hokkaido-produced milk and other ingredients.
## A Fluffy Textured, Melts-in-Your-Mouth Roll Cake Using "Hokkaido Haku"
* **Fluffy Thick-Cut Roll Hokkaido Wheat & Milk Use**
* Price: 350 yen (378 yen including tax)
* Release Date: Starting sequentially from April 14 (Tuesday)
* Sales Area: Hokkaido
"Hokkaido Haku" achieves a light texture that melts away the moment it enters your mouth. The pure wheat flavor, free from any impurities, further enhances the richness of the whipped cream, realizing an ideal fluffiness unique to "Hokkaido Haku."
## Using Hokkaido-Produced All-Purpose Flour Born from Repeated Variety Improvement