Co-developed by 7-Eleven Japan and UCC: Creating the Future by Balancing "Deliciousness x Sustainability" - 'Outstandingly Refreshing' Iced Coffee Joins "Seven Cafe Hydrogen Roasted Coffee"!
7-Eleven Japan and UCC Ueshima Coffee will launch 'Seven Cafe Hydrogen Roasted Coffee Iced R', which uses hydrogen roasting technology to achieve zero CO2 emissions, nationwide on April 7th.
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- 📰 Published: March 31, 2026 at 20:00
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Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and Representative Director: Tomohiro Akutsu) will sequentially launch "Seven Cafe Hydrogen Roasted Coffee Iced R," co-developed with UCC Ueshima Coffee Co., Ltd. (Headquarters: Chuo-ku, Kobe City, Hyogo Prefecture; President and Representative Director: Hiroshi Shibatani), at 7-Eleven stores nationwide starting Tuesday, April 7th.
"Hydrogen Roasted Coffee" is an innovative coffee that uses a "large-scale hydrogen roaster," which UCC Ueshima Coffee successfully mass-produced for the first time in the world, to achieve zero CO2 emissions during the roasting process. By utilizing this technology and aiming for the "deliciousness that makes you want to drink it every day" characteristic of Seven Cafe, we launched "Seven Cafe Hydrogen Roasted Coffee Hot" in October 2025. Now, just in time for the warmer season, an iced coffee joins as a new lineup. Utilizing hydrogen roasting technology, it has a satisfying richness while maintaining a crisp, clear taste, highlighting a refreshing "clean aftertaste." With a flavor profile different from the standard Seven Cafe, it can be enjoyed even by those who dislike the bitterness of coffee. Please try this sustainable cup that is "both delicious and good for the environment."
Site URL: https://www.sej.co.jp/products/sevencafe/information/
*Hydrogen Roasted Coffee Iced will be published on April 8 (Wednesday).
In addition, on 7-Eleven's official website, the "Seven Cafe Forecast," which shows the transition period between hot and iced based on sales performance, is updated weekly. Please enjoy seeing how the iced coffee front traverses the Japanese archipelago as the temperature rises.
## Getting a Head Start on Summer with 'Outstandingly Refreshing' Hydrogen Roasted Iced Coffee!
■ Seven Cafe Hydrogen Roasted Coffee Iced R
Price: 156 yen (168.48 yen including tax)
Release Date: Sequentially from Tuesday, April 7th
Sales Area: Nationwide
### An 'Outstandingly Refreshing' Aftertaste. "A Clear Taste with No Off-Flavors" Realized Only by Hydrogen Roasting
"Hydrogen Roasted Coffee" is an innovative coffee that uses a "large-scale hydrogen roaster," which UCC Ueshima Coffee successfully mass-produced for the first time in the world, to achieve zero CO2 emissions during the roasting process. By utilizing this technology and aiming for the "deliciousness that makes you want to drink it every day" characteristic of Seven Cafe, we launched "Seven Cafe Hydrogen Roasted Coffee Hot" in October 2025. Now, just in time for the warmer season, an iced coffee joins as a new lineup. Utilizing hydrogen roasting technology, it has a satisfying richness while maintaining a crisp, clear taste, highlighting a refreshing "clean aftertaste." With a flavor profile different from the standard Seven Cafe, it can be enjoyed even by those who dislike the bitterness of coffee. Please try this sustainable cup that is "both delicious and good for the environment."
Site URL: https://www.sej.co.jp/products/sevencafe/information/
*Hydrogen Roasted Coffee Iced will be published on April 8 (Wednesday).
In addition, on 7-Eleven's official website, the "Seven Cafe Forecast," which shows the transition period between hot and iced based on sales performance, is updated weekly. Please enjoy seeing how the iced coffee front traverses the Japanese archipelago as the temperature rises.
## Getting a Head Start on Summer with 'Outstandingly Refreshing' Hydrogen Roasted Iced Coffee!
■ Seven Cafe Hydrogen Roasted Coffee Iced R
Price: 156 yen (168.48 yen including tax)
Release Date: Sequentially from Tuesday, April 7th
Sales Area: Nationwide
### An 'Outstandingly Refreshing' Aftertaste. "A Clear Taste with No Off-Flavors" Realized Only by Hydrogen Roasting