Seven-Eleven's Classic 5 Cold Noodle Dishes to Be Released Sequentially for the Warmer Season!
Seven-Eleven Japan Co., Ltd. announced the renewal of its lineup of 5 classic cold noodle dishes, to be released sequentially nationwide from April 7th (Tuesday). The "Zaru Soba" in particular has been enhanced with more flavorful bonito dashi and the introduction of "loosening water" for improved ease of eating, aiming to boost customer satisfaction and sales.
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- 📰 Published: March 30, 2026 at 20:30
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Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President: Tomohiro Akutsu) will renew its lineup of classic cold noodles and release them sequentially nationwide at Seven-Eleven stores from Tuesday, April 7th.
For the renewal of "Zaru Soba," the amount of bonito flakes used in the soup's bonito dashi has been increased, evolving it into a more flavorful soba soup. As the weather gets warmer, please enjoy the renewed classic taste, which is more delicious and easier to eat.
Renewed Cold Noodles
■ Zaru Soba with Stone-Milled Buckwheat Flour and Fragrant Bonito Dashi from Single-Line Fishing
Price: 398 yen (429.84 yen including tax)
Release Date: From Tuesday, April 7th ~ sequentially
Sales Area: Nationwide, excluding some areas
"Special Soup" made with the highest amount of bonito flakes in Zaru Soba history, extracted from single-line caught bonito
The soup is made by increasing the dashi extracted from single-line caught bonito from the Maldives, which is unfrozen and made into bonito flakes, resulting in a more flavorful taste.
(Single-line caught bonito from the Maldives has less fat and stronger umami.)
Improved ease of eating with the introduction of "Hogushi-mizu" (loosening water), a highly requested feature from customers
Buckwheat flour is carefully stone-milled to bring out the rich original flavor of the ingredients. By pouring "Hogushi-mizu" over the noodles, they become fresher and easier to loosen, improving the ease of eating.