Perfect for the New School Year! Interactive Picture Book for Ages 4+ 'Play and Learn: First Manners Picture Book' Released on April 7 (Tue)! The 3rd Installment of the Highly Popular 'Play and Learn Picture Book' Series

Seitosha Co., Ltd. (Bunkyo-ku, Representative Director: Kazunori Wakamatsu) announces the release of the new book 'Play and Learn: First Manners Picture Book' on Tuesday, April 7, 2026.

This book is the third installment in the 'Play and Learn Picture Book' series, following 'Play and Learn: First Money Picture Book', which is perfect for first-time financial education, and 'Play and Learn: First Seasons Picture Book', which teaches about Japan's four seasons, seasonal items, and events.

Targeted at children aged 4 to 7, this picture book is designed not to make children act 'because they were told to,' but to help them 'think and act independently.' It forms the foundation for cultivating skills that should be acquired now, such as greetings, manners and rules, and the ability to value friends and oneself.

The features include an enjoyable story to read and play elements incorporated into the tale, such as spot-the-difference, hide-and-seek, mazes, quizzes, and puzzles. Because children read while experiencing it through play, rather than just reading to gain knowledge, the lessons are properly acquired.

Content With Marco the cat as a guide, friends 'Rei and Aya' travel through a world inside a game to learn the manners and rules they need to know for living in a society and in groups.

The story begins with close friends Rei and Aya entering the game world called 'Behavior Island'.

First, they set up their 'ideal self' within the game! Because the starting point is the feeling of 'I want to be like this,' children can proceed with the reading while thinking with their own heads.