Shohei Ohtani Ambassador 10th Anniversary Event 'SHO-ism Seiko | Shohei Ohtani - 10 Years Journey' Announced! Special Interview Video Released Today
Key facts
- Shohei Ohtani Ambassador 10th Anniversary Event 'SHO-ism Seiko | Shohei Ohtani - 10 Years Journey' Announced! Special Interview Video Released Today
- Seiko Watch Corporation announces the 'SHO-ism Seiko | Shohei Ohtani - 10 Years Journey' event in Tokyo and Osaka to commemorate Shohei Ohtani's 10th anniversary as brand ambassador. A special interview video and new CM are also released.
- Source: PR Times
- Date: June 17, 2026
Direct answer
Seiko Watch Corporation announces the 'SHO-ism Seiko | Shohei Ohtani - 10 Years Journey' event in Tokyo and Osaka to commemorate Shohei Ohtani's 10th anniversary as brand ambassador. A special interview video and new CM are also released.
- Citation
- Shohei Ohtani Ambassador 10th Anniversary Event 'SHO-ism Seiko | Shohei Ohtani - 10 Years Journey' Announced! Special Interview Video Released Today (June 17, 2026), PR Times
- Source
- PR Times
- Date
- June 17, 2026
Seiko Watch Corporation announces the 'SHO-ism Seiko | Shohei Ohtani - 10 Years Journey' event in Tokyo and Osaka to commemorate Shohei Ohtani's 10th anniversary as brand ambassador. A special interview video and new CM are also released.
📋 Article Processing Timeline
- 📰 Published: June 17, 2026 at 21:00
- 🔍 Collected: June 17, 2026 at 12:18
- 🤖 AI Analyzed: June 17, 2026 at 13:01 (43 min after Collected)
Seiko Watch Corporation (President, CEO, and CCO: Shinji Hattori; headquarters: Chuo-ku, Tokyo) will host the special event 'SHO-ism Seiko | Shohei Ohtani - 10 Years Journey' in Tokyo (July 3–5, 2026) and Osaka (August 1–2, 2026) to celebrate Shohei Ohtani of the Los Angeles Dodgers becoming a brand ambassador for 10 years. Additionally, a special video interview reflecting on Ohtani's 10-year journey with Seiko will be released today, June 17, 2026, at noon. A new commercial starring Shohei Ohtani, titled ' The Newest Classic 2026,' will also begin airing on the same day.
Today, people around the world are captivated by every pitch and swing of Shohei Ohtani, whose achievements continue to inspire widespread admiration, emotion, and courage. Since 2016, Seiko has proudly appointed Ohtani as its domestic brand ambassador. Starting in 2026, he will also serve as a global ambassador, expanding our brand's reach internationally.
To mark this milestone 10th anniversary, Seiko will host the special event 'SHO-ism Seiko | Shohei Ohtani - 10 Years Journey,' reflecting on the past decade together and focusing on Ohtani's unwavering philosophy toward time—his 'SHO-ism.'
The event will feature exclusive content that embodies Ohtani's philosophy of time, including rare interview footage collected over 10 years, a display of past advertising graphics from , , and , and an exhibition of past limited-edition watches created for Shohei Ohtani. We sincerely invite you to attend.
■ Event Overview: 'SHO-ism Seiko | Shohei Ohtani - 10 Years Journey'
▼ Tokyo
Dates: July 3 (Fri) 14:00–19:00
July 4 (Sat) 11:00–19:00
July 5 (Sun) 11:00–18:00
Venue: 6-35-6 Jingumae, Shibuya-ku, Tokyo
▼ Osaka
Dates: August 1 (Sat) – 2 (Sun), 2026, 11:00–19:00
Venue: Knowledge Plaza, North Tower, Grand Front Osaka
Official Website: https://www.seikowatches.com/jp-ja/special/sho-ism/
※ Admission to the Tokyo venue requires prior reservation.
Additionally, visitors who register for a Seiko ID or follow and present either the official Instagram or official Facebook account will receive an exclusive event sticker.
※ Stickers are provided in sufficient quantities, but distribution will end once supplies run out.
・10 Years Journey
We will display words from Ohtani about his relationship with 'time,' drawn from exclusive Seiko interviews conducted over the past 10 years.
・Large Theater Display with Giant LED
A theater-style exhibition using a 6-meter-long LED screen will showcase Seiko and Shohei Ohtani's journey over the past decade, including past creative campaigns.
■ New CM: 'The Newest Classic 2026'
Story
Shohei Ohtani, who has grown up immersed in baseball—a sport bordering on culture—has forged a new legacy.
Wearing the 'VANAC,' which inherits 1970s tradition while pioneering new possibilities, he throws a ball at a classic stadium—symbolizing his determination to move forward on his own terms.
Beyond inherited time,
I want to carve my own time.
The Newest Classic
KING SEIKO
CM Details
CM Title: 'The Newest Classic 2026'
Starring: Shohei Ohtani
Release Date: June 18, 2026 (Thu)
Available on YouTube (Seiko Watch Japan Official Channel):
【URL】
'The Newest Classic 2026' (15 seconds)
: https://youtu.be/WV3YAN4z9_o
■ Seiko | Shohei Ohtani 10 Years Special Interview
A special video interview in which Shohei Ohtani reflects on his 10-year journey with Seiko and shares his thoughts for the future has been released.
Excerpt from the interview:
─── On Seiko watches throughout your journey
Ohtani: Seeing my own watch model released, or versions reflecting my team's colors, brought joy not just to me but also to the people around me. I feel we’ve created many wonderful memories together. (Continued)
─── Changes over the past 10 years
Ohtani: In the past two years, I got married and had a child, so my personal life has changed a lot. (…) I believe past memories shape the present, and I hope to keep moving forward into the future.
─── Your vision for 10 years from now
Ohtani: For a player, turning 40 might be a benchmark. The key is how well I can maintain my performance. Personally, I look forward to each year—how my child will grow, etc. (…) It’s an age where I think about how to conclude my playing career, which feels both bittersweet and exciting.
Release Date: June 17, 2026 (Wed)
Available on YouTube (Seiko Watch Japan Official Channel):
: https://youtu.be/1eB5QRNX3Ng
Born in 1994 in Iwate Prefecture.
Height: 193 cm, Weight: 95 kg, Right-handed pitcher, Left-handed batter.
2012: Joined Hokkaido Nippon-Ham Fighters as the 1st-round draft pick.
Gained attention as a 'two-way player' excelling both as a pitcher and batter.
2016: Contributed to the Fighters' Japan Series victory with dual excellence, earning Pacific League MVP.
2018: Joined the Los Angeles Angels, winning the AL Rookie of the Year.
2021: Recorded 46 home runs as a batter and 9 wins as a pitcher, winning AL MVP.
2023: Achieved double-digit wins and home runs for two consecutive years—the first in history. Won AL MVP unanimously for the second time.
2024: Transferred to the Los Angeles Dodgers. Achieved MLB’s first-ever 50 home runs and 50 stolen bases in a single season.
Won the NL Home Run and RBI titles, led the team to a World Series victory, and earned NL MVP. In 2025, while pitching in 14 games, he hit a career-high 55 home runs.
Achieved back-to-back World Series titles and secured his fourth MVP in three consecutive years.
FAQ
Where will the Shohei Ohtani 10th anniversary event be held?
In Tokyo and Osaka. Tokyo: July 3–5, 2026; Osaka: August 1–2, 2026.
Where can I watch the special interview video?
On the official Seiko Watch Japan YouTube channel.
How can I attend the event?
Tokyo requires prior reservation; Osaka is open without reservation.
Are there any visitor gifts?
Yes, exclusive stickers for Seiko ID registration or social media follows.
What is the new CM about?
Ohtani wears the King Seiko VANAC, symbolizing tradition meeting innovation.