Seiko Releases New 'Toki-Iku®' Sports CMs Featuring MISIA's New Song
📋 Article Processing Timeline
- 📰 Published: May 12, 2026 at 20:00
- 🔍 Collected: May 12, 2026 at 11:31
- 🤖 AI Analyzed: May 16, 2026 at 01:45 (86h 13m after Collected)
Seiko Group has launched new corporate commercials for its 'Toki-Iku®' next-generation development program, specifically the 'Track & Field' and 'Swimming' editions. The CMs feature the song 'Taiyou no Parade' by singer MISIA. The campaign highlights children's growth as they challenge themselves in sports, symbolizing race tracks and pools as places of learning. Seiko aims to teach the value of time through hands-on experiences with professional timing equipment and world-class athletes like Chisato Fukushima and Yui Ohashi.