Seijo Ishii Proposes an Advanced 'Tea Ade'! Launching 'Blood Orange Rooibos Tea Ade' Featuring a Rooibos Tea Base and Straight Juice on Wednesday, May 27
Seijo Ishii Co., Ltd. will launch the 'Seijo Ishii Blood Orange Rooibos Tea Ade', a blend of 17% straight blood orange juice from Sicily, Italy, and rooibos tea, on May 27, 2026.
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- 📰 Published: May 26, 2026 at 22:00
- 🔍 Collected: May 26, 2026 at 13:31
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Seijo Ishii Co., Ltd. (Headquarters: Minatomirai, Nishi-ku, Yokohama, Kanagawa Prefecture; President: Katsumoto Goto) will launch an advanced version of tea ade, 'Seijo Ishii Blood Orange Rooibos Tea Ade', featuring a rooibos tea base and 17% straight blood orange juice from Sicily, Italy. The product will be available on Wednesday, May 27, at all 229 Seijo Ishii stores and the official online shop 'Seijo Ishii.com' (https://seijoishii.com/).
## TOPICS
- The number of tea drinkers has grown by approximately 12% over the last five years. Seijo Ishii is launching an advanced version of the trending 'tea ade' with an authentic fruit flavor.
- Uses straight blood orange juice imported directly from Sicily, Italy. Pursues the original aroma of the fruit by using juice pressed within 24 hours of harvest.
- A golden balance of popular rooibos tea and 17% fruit juice. Achieves the aroma, acidity, and sweetness unique to straight juice, which cannot be experienced with juices from concentrate.
- A refreshing aftertaste that pairs well with meals. Can be customized by adding nata de coco or pineapple. Easily enjoy a stylish cafe-like beverage.
## Development Background: Tea Ade Has Settled from a Trend to 'Everyday Life'. Easily Enjoy Authentic Cafe-Quality Taste in a PET Bottle
Recently, the number of tea drinkers in domestic cafes has grown by approximately 12% over the past five years, and the segment of people actively choosing the unique aroma and refreshing feeling of tea is steadily increasing. Additionally, the culture of freely customizing and enjoying tea to one's liking has taken root in the Japanese beverage market.
Symbolizing this diversification of tea is 'tea ade', which has gained popularity mainly among the younger generation. This Taiwan-style drink, which adds fruit pulp or juice to carefully selected tea bases, has established itself as an everyday refreshing beverage, transcending the boundaries of specialty shops. It meets the needs of consumers who feel 'tea alone is not enough, but heavy drinks are too much...', while being widely supported for its refreshing sensation.
As tea ade became established, Seijo Ishii started development with the desire to 'create a tea ade that only our company can make.' What we aimed for was an advanced tea ade unique to Seijo Ishii, allowing customers to easily enjoy an authentic tea ade like one served at a shop. We utilized straight blood orange juice from Sicily, Italy, maximizing the scale of our direct importing, and combined it with the firmly popular rooibos tea. By pouring Seijo Ishii's 'global procurement capabilities' and 'uncompromising development power' cultivated over many years into an existing trend, an advanced beverage distinct from conventional tea ades was completed.
## Uses 17% Directly Imported Straight Juice 'Pressed Within 24 Hours of Harvest'. A Golden Balance with Rooibos Tea
The biggest selling point of this product is the straight blood orange juice from Sicily, Italy. While many beverages generally use juice from concentrate, this product exclusively uses self-imported juice pressed within 24 hours of harvest. We pursued the original aroma of the fruit by sealing in the powerful aroma, vibrant acidity, and sweetness unique to blood oranges.
We focused on the recently popular rooibos tea as the tea base to highlight this juice. Sales of rooibos tea at Seijo Ishii have grown by approximately 18% from 2022 to 2025, a category that has gained solid support.
Over a development period of several months and more than 10 prototypes with domestic manufacturers, we derived the golden balance of 17% juice, where the fruit's original taste—not relying on the flavors of colorings or artificial flavorings—most harmonizes with the rich lingering finish of rooibos tea.
By suppressing middleman costs through direct importing, we have achieved both a profound fruity taste comparable to specialty shops and an affordable price.
## Proposing Various Ways to Enjoy That Suit Everyday Life
This product, which brings out the fruit's original vivid ruby color and flavor, colors every moment of daily life.
The refreshing aftertaste does not interfere with meals, making it ideal as a drink to brighten up dinnertime. Moreover, the pleasant acidity of the blood orange provides refreshment between work or chores. Furthermore, you can freely enjoy luxurious customizations reminiscent of a cafe by topping it with nata de coco or fruit.
Seijo Ishii will continue to utilize its unique procurement and development capabilities to expand its lineup of original drinks that maximize the appeal of ingredients, proposing new ways for customers to enjoy food.
## Product Information
- Product Name: Seijo Ishii Blood Orange Rooibos Tea Ade
- Price: 215 yen (including tax)
- Capacity: 350ml
- Launch Date: Wednesday, May 27, 2026
- Sales Locations: All 229 Seijo Ishii stores
## TOPICS
- The number of tea drinkers has grown by approximately 12% over the last five years. Seijo Ishii is launching an advanced version of the trending 'tea ade' with an authentic fruit flavor.
- Uses straight blood orange juice imported directly from Sicily, Italy. Pursues the original aroma of the fruit by using juice pressed within 24 hours of harvest.
- A golden balance of popular rooibos tea and 17% fruit juice. Achieves the aroma, acidity, and sweetness unique to straight juice, which cannot be experienced with juices from concentrate.
- A refreshing aftertaste that pairs well with meals. Can be customized by adding nata de coco or pineapple. Easily enjoy a stylish cafe-like beverage.
## Development Background: Tea Ade Has Settled from a Trend to 'Everyday Life'. Easily Enjoy Authentic Cafe-Quality Taste in a PET Bottle
Recently, the number of tea drinkers in domestic cafes has grown by approximately 12% over the past five years, and the segment of people actively choosing the unique aroma and refreshing feeling of tea is steadily increasing. Additionally, the culture of freely customizing and enjoying tea to one's liking has taken root in the Japanese beverage market.
Symbolizing this diversification of tea is 'tea ade', which has gained popularity mainly among the younger generation. This Taiwan-style drink, which adds fruit pulp or juice to carefully selected tea bases, has established itself as an everyday refreshing beverage, transcending the boundaries of specialty shops. It meets the needs of consumers who feel 'tea alone is not enough, but heavy drinks are too much...', while being widely supported for its refreshing sensation.
As tea ade became established, Seijo Ishii started development with the desire to 'create a tea ade that only our company can make.' What we aimed for was an advanced tea ade unique to Seijo Ishii, allowing customers to easily enjoy an authentic tea ade like one served at a shop. We utilized straight blood orange juice from Sicily, Italy, maximizing the scale of our direct importing, and combined it with the firmly popular rooibos tea. By pouring Seijo Ishii's 'global procurement capabilities' and 'uncompromising development power' cultivated over many years into an existing trend, an advanced beverage distinct from conventional tea ades was completed.
## Uses 17% Directly Imported Straight Juice 'Pressed Within 24 Hours of Harvest'. A Golden Balance with Rooibos Tea
The biggest selling point of this product is the straight blood orange juice from Sicily, Italy. While many beverages generally use juice from concentrate, this product exclusively uses self-imported juice pressed within 24 hours of harvest. We pursued the original aroma of the fruit by sealing in the powerful aroma, vibrant acidity, and sweetness unique to blood oranges.
We focused on the recently popular rooibos tea as the tea base to highlight this juice. Sales of rooibos tea at Seijo Ishii have grown by approximately 18% from 2022 to 2025, a category that has gained solid support.
Over a development period of several months and more than 10 prototypes with domestic manufacturers, we derived the golden balance of 17% juice, where the fruit's original taste—not relying on the flavors of colorings or artificial flavorings—most harmonizes with the rich lingering finish of rooibos tea.
By suppressing middleman costs through direct importing, we have achieved both a profound fruity taste comparable to specialty shops and an affordable price.
## Proposing Various Ways to Enjoy That Suit Everyday Life
This product, which brings out the fruit's original vivid ruby color and flavor, colors every moment of daily life.
The refreshing aftertaste does not interfere with meals, making it ideal as a drink to brighten up dinnertime. Moreover, the pleasant acidity of the blood orange provides refreshment between work or chores. Furthermore, you can freely enjoy luxurious customizations reminiscent of a cafe by topping it with nata de coco or fruit.
Seijo Ishii will continue to utilize its unique procurement and development capabilities to expand its lineup of original drinks that maximize the appeal of ingredients, proposing new ways for customers to enjoy food.
## Product Information
- Product Name: Seijo Ishii Blood Orange Rooibos Tea Ade
- Price: 215 yen (including tax)
- Capacity: 350ml
- Launch Date: Wednesday, May 27, 2026
- Sales Locations: All 229 Seijo Ishii stores
FAQ
成城石井の「ブラッドオレンジルイボスティーエード」はいつ発売されますか？
2026年5月27日（水）に発売されます。
どこで購入できますか？
全国の成城石井229店舗全店、および公式オンラインショップ「成城石井.com」で購入可能です。
価格と容量を教えてください。
価格は税込215円で、容量は350mlです。
どのような果汁を使用していますか？
イタリア・シチリア産のブラッドオレンジストレート果汁を17%使用しています。収穫後24時間以内に搾汁された果汁を成城石井が自社輸入しています。
この商品の特徴は何ですか？
近年人気の高まるルイボスティーをベースに、濃縮還元ではないストレート果汁を組み合わせることで、果実本来の豊かな香りと酸味、甘みを引き出している点です。食事にも合うすっきりとした後味が特徴です。