Early Summer Refreshment! Seijo Ishii to Launch 9 Products Featuring Self-Imported 'Pink Guava Puree' on April 29
Seijo Ishii focuses on 'Guava' as a key summer fruit, releasing a variety of homemade desserts, baked goods, and drinks using high-quality Indian pink guava puree to meet the needs of the 'Long Summer' trend.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 23:00
- 🔍 Collected: April 27, 2026 at 14:31
- 🤖 AI Analyzed: April 28, 2026 at 01:33 (11h 1m after Collected)
Seijo Ishii Co., Ltd. (Headquarters: Nishi-ku, Yokohama; President: Katsuki Goto) will focus on "Guava" this summer and sequentially launch nine varied products, including homemade desserts, baked goods, and drinks utilizing self-imported "Pink Guava Puree," starting Wednesday, April 29, 2026. These will be available at all Seijo Ishii stores, the official online shop "Seijo Ishii.com" (https://seijoishii.com/), and other EC malls.
### TOPICS
- Focusing on Guava to meet taste needs in extreme heat, balancing rich sweetness and refreshing acidity.
- Nine colorful products including homemade desserts, baked goods, and drinks featuring self-imported "Pink Guava Puree."
- Suggesting a food experience where you can enjoy the vivid "Guava Pink" color visually.
- Store posters and POPs highlighting "Guava Pink" will be displayed from April 30 to May 17.
### Background: Why Seijo Ishii is focusing on Pink Guava this summer
In recent years, Japan has seen a trend of "Longer Summers," with temperatures rising from May and high-temperature periods lasting longer. In 2025, during intense heat following the earliest recorded end to the rainy season, fruits like mangoes, which offer both rich sweetness and refreshing acidity, gained popularity. Simultaneously, there is a growing need for novel flavors beyond the standard lineup. In fact, the "Seijo Ishii Homemade 2-Type Tropical Fruit and Guava Gelee" released last June sold about 9,300 units in its first week, far exceeding expectations. The unique floral aroma and sweet-and-sour taste of guava captured customers' hearts.
Therefore, this season, Seijo Ishii positions guava as a flagship summer fruit alongside mango, proposing a diverse lineup earlier than last year. This cross-category expansion is supported by our strength in "self-importing and self-manufacturing." Our buyers found high-quality "Pink Guava Puree" from South India at an overseas exhibition. By importing it ourselves and utilizing it across a wide range of products—from desserts to craft beer—we utilize scale merits to deliver guava's diverse charms at affordable prices.
### Product Lineup (Excerpts)
**Seijo Ishii Homemade Pink Guava and Nata de Coco Rare Cheese (388 yen)**
Launch: April 29, 2026. Contains approx. 33% Pink Guava Puree. A tropical delight blending the strong flavor of pink guava with smooth rare cheese and crunchy nata de coco.
**Seijo Ishii Homemade 2-Type Tropical Fruit and Pink Guava Gelee (431 yen)**
Launch: April 29, 2026. A popular item returning from last year, containing approx. 23% Pink Guava Puree for a refreshing aroma.
### TOPICS
- Focusing on Guava to meet taste needs in extreme heat, balancing rich sweetness and refreshing acidity.
- Nine colorful products including homemade desserts, baked goods, and drinks featuring self-imported "Pink Guava Puree."
- Suggesting a food experience where you can enjoy the vivid "Guava Pink" color visually.
- Store posters and POPs highlighting "Guava Pink" will be displayed from April 30 to May 17.
### Background: Why Seijo Ishii is focusing on Pink Guava this summer
In recent years, Japan has seen a trend of "Longer Summers," with temperatures rising from May and high-temperature periods lasting longer. In 2025, during intense heat following the earliest recorded end to the rainy season, fruits like mangoes, which offer both rich sweetness and refreshing acidity, gained popularity. Simultaneously, there is a growing need for novel flavors beyond the standard lineup. In fact, the "Seijo Ishii Homemade 2-Type Tropical Fruit and Guava Gelee" released last June sold about 9,300 units in its first week, far exceeding expectations. The unique floral aroma and sweet-and-sour taste of guava captured customers' hearts.
Therefore, this season, Seijo Ishii positions guava as a flagship summer fruit alongside mango, proposing a diverse lineup earlier than last year. This cross-category expansion is supported by our strength in "self-importing and self-manufacturing." Our buyers found high-quality "Pink Guava Puree" from South India at an overseas exhibition. By importing it ourselves and utilizing it across a wide range of products—from desserts to craft beer—we utilize scale merits to deliver guava's diverse charms at affordable prices.
### Product Lineup (Excerpts)
**Seijo Ishii Homemade Pink Guava and Nata de Coco Rare Cheese (388 yen)**
Launch: April 29, 2026. Contains approx. 33% Pink Guava Puree. A tropical delight blending the strong flavor of pink guava with smooth rare cheese and crunchy nata de coco.
**Seijo Ishii Homemade 2-Type Tropical Fruit and Pink Guava Gelee (431 yen)**
Launch: April 29, 2026. A popular item returning from last year, containing approx. 23% Pink Guava Puree for a refreshing aroma.