Seijo Ishii Proposes 'At Home is the Destination' for Golden Week 2026: Enjoy a 'Gourmet Journey' Without Travel or Lodging Costs!
Seijo Ishii is launching a Golden Week 2026 campaign titled 'At Home is the Destination,' offering a curated selection of global delicacies to help consumers enjoy a premium travel experience at home amidst rising inflation and travel costs.
📋 Article Processing Timeline
- 📰 Published: April 25, 2026 at 00:00
- 🔍 Collected: April 24, 2026 at 15:32
- 🤖 AI Analyzed: April 24, 2026 at 23:15 (7h 43m after Collected)
Seijo Ishii Co., Ltd. (Headquarters: Minato Mirai, Nishi-ku, Yokohama; President: Katsuki Goto) is proposing a "Gourmet Journey" to be enjoyed at home for the upcoming 2026 Golden Week (GW). As part of this initiative, the company will distribute a guide titled "GW: At Home is the Destination!" starting Friday, April 24, 2026.
### TOPICS
* For GW 2026, 41.2% of people have "no plans" and 35.1% plan to "stay at home," reflecting a shift from a "special spending occasion" to a "holiday for cutting expenses."
* This year, eliminate travel and lodging costs! Enjoy world cuisines available at your local Seijo Ishii and experience a new way of spending time with your home as the destination.
* The guide (leaflet) distributed in-store features gourmet journeys for various scenes, such as "Zero-Minute Prep Feast" and "Night Breeze Home Bar," transforming your usual dining table into a global feast.
### GW 2026: A Gourmet Journey at Seijo Ishii Instead of Distant Tourist Spots
Consumer behavior for GW 2026 is changing against the backdrop of rising prices, gasoline costs, and the situation in the Middle East. According to a survey by Intage, 41.2% of respondents—the highest in the past four years—stated they have "no particular plans," while 35.1% said they will "spend time at home." Furthermore, the average budget for GW has dropped to 27,660 yen, approximately 95% of the previous year, reflecting an increasing trend toward saving. GW is becoming a "holiday to restrain spending" rather than a "special spending opportunity."
In response to this shift, Seijo Ishii, which stocks delicious foods from around the world, proposes a "Gourmet Journey" at home as a new way to spend GW. By reallocating the costs typically spent on travel and lodging to high-quality foods such as wines and prosciutto selected by buyers from across the globe, customers can feel as if they are traveling while staying at home. This year, head to your local Seijo Ishii instead of a distant tourist destination and enjoy a rich moment of global culinary delight in a style unique to Seijo Ishii.
*Source: Intage "Survey on Golden Week," published April 16, 2026.
### Experience Global Flavors with the Seijo Ishii-Style "GW: At Home is the Destination!" Guide
With the motto "SEIJOISHII means DELICIOUS," Seijo Ishii offers carefully selected, high-quality foods from all over the world and Japan. This project features the distribution of a guide titled "GW: At Home is the Destination!" as a tool to enjoy Seijo Ishii’s gourmet journey at home. Through this guide, Seijo Ishii suggests reallocating GW budgets to world-class cuisines for different scenes of home life.
The lineup includes products for various occasions: "Zero-Minute Prep Feast," where world flavors can be enjoyed just by plating; "Night Breeze Home Bar," combining wine and deli items for a casual evening; and "Home Party," perfect for gatherings with family and friends. Simply incorporating these into your usual meals allows you to enjoy a travel-like atmosphere. The world cuisines curated by Seijo Ishii will set the stage for an exciting Golden Week.
### Guide Content: Scenes and Product Proposals
Starting April 24 (Friday), guides featuring products to fully enjoy a gourmet journey according to different home-stay scenes will be distributed near registers or on racks in-store.
**Example Scenes and Products:**
* **Zero-Minute Prep Feast**
Proposing products that brighten the table and allow for the enjoyment of global gourmet just by plating.
* **Seijo Ishii Smoked Salmon Slice (1,502 yen):** The most popular item across all Seijo Ishii products. This smoked salmon is hand-seasoned to provide a moist and smooth texture.
* **Seijo Ishii Shrimp Cocktail (1,070 yen):** A shrimp cocktail served with a spicy-sweet sauce flavored with horseradish and fresh lemon.
* **Seijo Ishii Homemade Quiche Lorraine with Domestic Pork Bacon and Spinach (788 yen):** A rich quiche made with a smooth batter of milk, eggs, and heavy cream, combined with sweet onions, bacon, and topped with Parmigiano Reggiano.
* **Seijo Ishii Homemade Porchetta Slice...**
### TOPICS
* For GW 2026, 41.2% of people have "no plans" and 35.1% plan to "stay at home," reflecting a shift from a "special spending occasion" to a "holiday for cutting expenses."
* This year, eliminate travel and lodging costs! Enjoy world cuisines available at your local Seijo Ishii and experience a new way of spending time with your home as the destination.
* The guide (leaflet) distributed in-store features gourmet journeys for various scenes, such as "Zero-Minute Prep Feast" and "Night Breeze Home Bar," transforming your usual dining table into a global feast.
### GW 2026: A Gourmet Journey at Seijo Ishii Instead of Distant Tourist Spots
Consumer behavior for GW 2026 is changing against the backdrop of rising prices, gasoline costs, and the situation in the Middle East. According to a survey by Intage, 41.2% of respondents—the highest in the past four years—stated they have "no particular plans," while 35.1% said they will "spend time at home." Furthermore, the average budget for GW has dropped to 27,660 yen, approximately 95% of the previous year, reflecting an increasing trend toward saving. GW is becoming a "holiday to restrain spending" rather than a "special spending opportunity."
In response to this shift, Seijo Ishii, which stocks delicious foods from around the world, proposes a "Gourmet Journey" at home as a new way to spend GW. By reallocating the costs typically spent on travel and lodging to high-quality foods such as wines and prosciutto selected by buyers from across the globe, customers can feel as if they are traveling while staying at home. This year, head to your local Seijo Ishii instead of a distant tourist destination and enjoy a rich moment of global culinary delight in a style unique to Seijo Ishii.
*Source: Intage "Survey on Golden Week," published April 16, 2026.
### Experience Global Flavors with the Seijo Ishii-Style "GW: At Home is the Destination!" Guide
With the motto "SEIJOISHII means DELICIOUS," Seijo Ishii offers carefully selected, high-quality foods from all over the world and Japan. This project features the distribution of a guide titled "GW: At Home is the Destination!" as a tool to enjoy Seijo Ishii’s gourmet journey at home. Through this guide, Seijo Ishii suggests reallocating GW budgets to world-class cuisines for different scenes of home life.
The lineup includes products for various occasions: "Zero-Minute Prep Feast," where world flavors can be enjoyed just by plating; "Night Breeze Home Bar," combining wine and deli items for a casual evening; and "Home Party," perfect for gatherings with family and friends. Simply incorporating these into your usual meals allows you to enjoy a travel-like atmosphere. The world cuisines curated by Seijo Ishii will set the stage for an exciting Golden Week.
### Guide Content: Scenes and Product Proposals
Starting April 24 (Friday), guides featuring products to fully enjoy a gourmet journey according to different home-stay scenes will be distributed near registers or on racks in-store.
**Example Scenes and Products:**
* **Zero-Minute Prep Feast**
Proposing products that brighten the table and allow for the enjoyment of global gourmet just by plating.
* **Seijo Ishii Smoked Salmon Slice (1,502 yen):** The most popular item across all Seijo Ishii products. This smoked salmon is hand-seasoned to provide a moist and smooth texture.
* **Seijo Ishii Shrimp Cocktail (1,070 yen):** A shrimp cocktail served with a spicy-sweet sauce flavored with horseradish and fresh lemon.
* **Seijo Ishii Homemade Quiche Lorraine with Domestic Pork Bacon and Spinach (788 yen):** A rich quiche made with a smooth batter of milk, eggs, and heavy cream, combined with sweet onions, bacon, and topped with Parmigiano Reggiano.
* **Seijo Ishii Homemade Porchetta Slice...**