Logos Unveiled for 'Emi Park Sayama Inariyama', 'Emi Park Sainomori Iruma', and 'Emi Park Wako Jurin', Newly Named via Saitama Prefectural Park Naming Rights!
Seibu Landscape and Seibu Railway unveiled the logos for three Saitama parks branded as 'Emi Park' after securing naming rights. The new names take effect in 2026.
📋 Article Processing Timeline
- 📰 Published: April 9, 2026 at 19:00
- 🔍 Collected: April 9, 2026 at 10:31
- 🤖 AI Analyzed: April 18, 2026 at 18:31 (224h 0m after Collected)
Seibu Landscape Co., Ltd. (Headquarters: Tokorozawa City, Saitama Prefecture; President: Masahiro Akatsuchi; hereinafter Seibu Landscape) and Seibu Railway Co., Ltd. (Headquarters: Tokorozawa City, Saitama Prefecture; President: Shuichiro Ogawa; hereinafter Seibu Railway) were selected as naming rights partners for Saitama Prefectural Sayama Inariyama Park and Saitama Prefectural Sainomori Iruma Park in the naming rights project for prefectural parks conducted by Saitama Prefecture on December 24, 2025. Additionally, Seibu Landscape was also selected as the naming rights partner for Saitama Prefectural Wako Jurin Park.
(Press Release: https://prtimes.jp/main/html/rd/p/000000476.000034888.html)
Following this, we have created original logos inspired by each park for the three parks—'Emi Park Sayama Inariyama', 'Emi Park Sainomori Iruma', and 'Emi Park Wako Jurin'—which will adopt their new nicknames starting January 1, 2026. They will be published on each park's website starting today, April 9.
Reflecting the Seibu Group's slogan, 'Turning people who go out into people who smile,' and the desire to deliver 'smiles' to park visitors, the nickname 'Emi Park' has been added to each park's name. The newly completed original logos also feature designs reflecting this sentiment.
Seibu Landscape and Seibu Railway will continue to collaborate and contribute to regional revitalization by promoting the appeal of each park facility.
### Concept of the 'Emi Park' Logo
**A place where nature and people enjoy themselves with smiles: 'Emi Park'**
The three elements that form a park—'sky (water), green (trees), and people'—are fused together in organic geometric shapes. Furthermore, theme colors based on the symbol tree of each park were set, designing a logo mark that will be loved by park visitors and local residents for a long time.
* Imaging the park that has been loved as a famous cherry blossom viewing spot by the local community for many years, spring-like pink was chosen as the theme color.
(Press Release: https://prtimes.jp/main/html/rd/p/000000476.000034888.html)
Following this, we have created original logos inspired by each park for the three parks—'Emi Park Sayama Inariyama', 'Emi Park Sainomori Iruma', and 'Emi Park Wako Jurin'—which will adopt their new nicknames starting January 1, 2026. They will be published on each park's website starting today, April 9.
Reflecting the Seibu Group's slogan, 'Turning people who go out into people who smile,' and the desire to deliver 'smiles' to park visitors, the nickname 'Emi Park' has been added to each park's name. The newly completed original logos also feature designs reflecting this sentiment.
Seibu Landscape and Seibu Railway will continue to collaborate and contribute to regional revitalization by promoting the appeal of each park facility.
### Concept of the 'Emi Park' Logo
**A place where nature and people enjoy themselves with smiles: 'Emi Park'**
The three elements that form a park—'sky (water), green (trees), and people'—are fused together in organic geometric shapes. Furthermore, theme colors based on the symbol tree of each park were set, designing a logo mark that will be loved by park visitors and local residents for a long time.
* Imaging the park that has been loved as a famous cherry blossom viewing spot by the local community for many years, spring-like pink was chosen as the theme color.