【Gift “25 Years of Peace of Mind” for Father’s Day】Give the Gift of Family Protection. Survival Foods Launches Father’s Day Campaign

"Thinking about health and peace of mind during disasters" Sei Enterprise Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President & CEO: Masaya Hirai) operates the disaster prevention select shop "Sei Shop." For Father's Day, the shop will run a campaign starting June 10, 2026, where it will apply a free "Father's Day" sticker to gift boxes of "Survival® Foods," an emergency food that can be stored for 25 years.

We propose a new form of Father's Day: giving the "peace of mind that comes from being prepared" along with the feeling of "thank you for always thinking of our family."

Give "25 Years of Peace of Mind" for Father's Day

■ A New Culture of Giving "Preparedness to Protect Family" Along with "Thank You"

Father's Day typically involves gifts like alcohol or practical items to express daily gratitude. However, Sei Shop proposes a new option: "giving the means to protect one's family."

Survival Foods are "delicious stockpile foods" that can be stored for 25 years. They are an ultra-long-term stockpile food brand adopted by local governments, government agencies, hospitals, and companies nationwide, with cumulative sales reaching 40 million servings.

For Father's Day, give a gift in the form of "preparedness and peace of mind," conveying gratitude for "always thinking of the family" and the wish for "continued peace of mind in the future."

We aim to spread the new value of "disaster prevention for loved ones" through Father's Day.

■ About the Father's Day Campaign

Campaign Period: Wednesday, June 10, 2026 – Tuesday, June 30, 2026

Details: A free "Father's Day" sticker will be applied to gift boxes for those who request it.

The packaging remains simple and high-quality, with the "thank you" message added as a Father's Day accent.

Father's Day Campaign Page

■ Over 1,500 Sets Sold, Growing Support as a Disaster Prevention Gift

Since its launch in April 2025, the "Survival® Foods Gift Box" has sold over 1,500 sets.

Under the concept of "25 Years of Peace of Mind for You," it has been chosen by many customers as a gift that conveys feelings for loved ones in the form of "preparedness and peace of mind."

Since sales began, awareness has shifted from "disaster prevention for oneself" to "disaster prevention for others," gaining support as a gift for family living apart or for occasions like Father's Day and Mother's Day to express gratitude.

"25 Years of Peace of Mind for You"

■ Father's Day Campaign: Survival Foods "Gift Box" Lineup

Survival Foods Gift Box with 2 Small Cans (Approx. 5 servings) with Father's Day Sticker Box

Price: 7,452 yen (tax included) or 8,316 yen (tax included)

*The price is 7,452 yen or 8,316 yen depending on the combination of menus.

≪Variations / Contents≫

・Crackers (227g) x 1 + Chicken Curry (82g) x 1

・Crackers (227g) x 1 + Chicken Stew (104g) x 1

・Crackers (227g) x 1 + Vegetable Stew (84g) x 1

・Western-style Chicken Porridge (100g) x 1 + Western-style Shrimp Porridge (100g) x 1 (All small cans)

Shelf Life: 25 years (unopened / room temperature storage)

Sales Page: https://www.seishop.jp/view/item/000000001214

2-can set with Father's Day sticker box

Survival Foods Gift Box with 6 Small Cans (Approx. 15 servings) with Father's Day Sticker Box

Price: 23,436 yen (tax included)

Contents: Crackers (227g), Chicken Stew (104g), Vegetable Stew (84g), Chicken Curry (82g), Western-style Chicken Porridge (100g), Western-style Shrimp Porridge (100g) (All small cans)

Shelf Life: 25 years (unopened / room temperature storage)

Sales Page: https://www.seishop.jp/view/item/000000001215

6-can set with Father's Day sticker box

Survival Foods Gift Box Special Feature Page: https://www.seishop.jp/blog/survivalfoods-gift/

What is Survival Foods, the Delicious Stockpile Food That Lasts 25 Years?

"Survival Foods," a delicious stockpile food that can be stored for 25 years, is manufactured by Sei Enterprise, a pioneer in the Japanese long-term preserved food market for about half a century, commissioned to Nagatanien, which possesses top-class freeze-drying technology in Japan. It consists of crackers and freeze-dried processed foods that can be preserved for an ultra-long period of 25 years. Based on Survival Foods' original recipes, Nagatanien carefully selects and procures raw materials, and cooks, processes, and seals them in cans domestically. Survival Foods compromises on nothing in terms of taste, quality, or long-term preservation.

It has been confirmed to be the only product among domestically manufactured emergency and preserved foods in Japan to achieve a shelf life of 25 years. (Surveyed by Tokyo Shoko Research, Ltd., September 2025)

Delicious Stockpile Food That Can Be Stored for 25 Years "Survival Foods"

Disaster Prevention Select Shop "Sei Shop" https://www.seishop.jp/

The disaster prevention select shop "Sei Shop" is a disaster prevention select shop that helps everyone prepare so they can maintain a rich life as usual even during disasters, under the concept of "Better Preparation, Better Living." Since the opening of its e-commerce site in 2001, it has been patronized by many corporations, local governments, and individual customers. At the showroom opened in Ichigaya, Tokyo in 2015, visitors can sample emergency food, try out disaster prevention goods, and purchase them on the spot.

≪Company Overview≫

Company Name: Sei Enterprise Co., Ltd.

Head Office: 4-3-1 Kudan Minami, Chiyoda-ku, Tokyo

President & CEO: Masaya Hirai

Established: September 18, 1978 (Showa 53)

Website: https://www.sei-inc.co.jp/

≪Sei Shop Showroom Overview≫

Location: 8-13 Yonbancho, Chiyoda-ku, Tokyo (Yoshino Building 1F)

Business Hours: Weekdays 10:00 AM - 5:00 PM *Closed on Saturdays, Sundays, and Holidays

Access: 2 min walk from Ichigaya Station (Toei Shinjuku Line) / 5 min walk from Ichigaya Station (JR)

Showroom Information: https://www.seishop.jp/realshop/