Major Stationery Festival 'Bungujoshihaku' Debuts in Niigata! 'Bungujoshihaku pop-up in Niigata 2026' to be Held in August

Nippan Segmo Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Kuniyoshi Yasui) will hold 'Bungujoshihaku pop-up in Niigata 2026,' one of Japan's largest stationery festivals where visitors can 'see, touch, and buy' products, at the 6th-floor event hall of Niigata Isetan from August 19 (Wed) to August 23 (Sun), 2026.

Bungujoshihaku has become a staple for stationery lovers nationwide, with a cumulative attendance of over 800,000 people. Last December, 'Bungujoshihaku 2025' in Yokohama attracted approximately 58,000 visitors over five days. It is cherished as a place where people can spend heart-fluttering moments finding their favorite items among a diverse selection of stationery.

Responding to many requests for regional events, Bungujoshihaku finally lands in Niigata this summer! The event spans five days, allowing visitors to fully immerse themselves in a space surrounded by over 20,000 items.

The theme for this session is 'Today, which one will you choose? Stationery Coordination.' Just like choosing outfits daily, visitors are encouraged to enjoy selecting stationery based on the season or mood. One of the unique charms of the event is the opportunity to purchase items while talking directly to manufacturers about their product details and behind-the-scenes stories.

Advance entry tickets are required for admission. The event uses a timed-entry system with fixed capacities for each block. Tickets will stop being sold once the capacity is reached, so early purchase is highly recommended.

### Exhibitor List for 'Bungujoshihaku pop-up in Niigata 2026' A total of 42 companies will participate, including Artemis, adesso, Ant's Handmade Market, Anterique Stationers, irodo, Iroha Publishing, S&C Corporation myBUBU, KA-KU Osaka, Colorful-ya, Kinoko-sha, GreenFlash, Kinose Printing, COMO, SAIEN, Sun-Star Stationery, Sanby, FooRow, Seal-do, Shiki-Saiai, Shachihata, Stamp Standard, Spica's Garden, Hoshitousha, So-ka-na, Daigo, Cherish365, Delfonics, Toconuts, Pavilio, bande, BGM, Fukuwake Hanko, Frontier, Bearsom & Nagi, Paper & Print, Marumo Printing, Mushikago, meriBUN, Yamato, Yohaku, RiraRira Hanko, and WORLD CRAFT.

### Highlights of the Event

1. **Theme: 'Stationery Coordination'** The event encourages the joy of selecting stationery to match one's daily mood, similar to fashion choices, aiming to spark excitement through personalization.

2. **Local Brand from Niigata: 'Pavilio'** Pavilio is a lace tape brand born from a sticker printing company in Sanjo, Niigata. They will showcase over 100 types of tapes featuring delicate lace-like cutting and vibrant colors, created using their unique long-standing technologies.

3. **Bungujoshihaku Original Goods** Limited-edition items collaborated with stationery makers, themed after 'Stationery Coordination,' will be available. These are rare items only obtainable at the event, perfect for souvenirs.